2. Management research methods and competitive strategies.

3. Lecturer in MBA "Strategic Management" course of Inner Mongolia University, Inner Mongolia University of Technology, Inner Mongolia Institute of Finance and Economics and Ningxia University.

4. Professional courses of enterprise training: strategic management, enterprise culture and strategy implementation.

5. Head of Strategic Management, an excellent course in the autonomous region

achievements in scientific research

◆ Monograph

1. Theory of Competition Hierarchy, Inner Mongolia University Press, 2005.438+0.

2. Operational Research on Enterprise Dynamic Capability —— Identification, Structure and Formation Mechanism (included in China Young and Middle-aged Economists Library), Economic Science Press, May 2006.

3. Research on the Rapid Growth of Enterprises in Western China, China Social Sciences Press, September 2009.

◆ Subject research

1. Development Mode and Cultivation Approach of Resource-based High-growth Enterprises in Western China (04XJY004), National Social Science Fund Project, 2004-2008, Moderator. (The final research result of this project was rated as excellent)

2. Research on Policy System Supporting the Growth of Small and Medium-sized Enterprises Clusters in Western Characteristic Industries (09bjy052), National Social Science Fund Project, 2009-20 1 1, moderator.

2. Empirical study on dynamic capabilities of key enterprises in Inner Mongolia Autonomous Region (NJ03053), scientific research project of universities in Inner Mongolia Autonomous Region, 2003-2005, moderator.

3. Research on the Core Competitiveness of Private Enterprises in Inner Mongolia (NJ03053), Project of Social Science Planning Office of Inner Mongolia Autonomous Region, 200 1-2003, moderator.

4. Research on evaluation model and value creation model of parent-child advantage of enterprise groups —— Theory and demonstration of parent-child advantage of large and medium-sized enterprise groups from the perspective of advantageous industries in Inner Mongolia (NJSY07072), 2007-2008, moderator.

5. Empirical study on dynamic capability of small and medium-sized enterprises in Inner Mongolia Autonomous Region (NJ05 158), 2005- 2008, participation.

6. Research on the Mechanism of Inner Mongolia Enterprise's Stable Growth Based on the Harmonious Operation of Three-capital Enterprises, (NJ06 134), 2006-2007, Participation.

7. Study on the Influence of Grassland Culture on the Formation of New Mongolian Commercial Culture and Its Effect (NJC07083), 2007-2008, participation.

8. Presided over the horizontal topics: "Development Strategy of Dairy Company of Yili Group in 2005-2008" and "Research on Development Strategy of Chifeng Pharmaceutical Group".

U Published academic papers (since 2000)

1. Virtual management: enterprise expansion strategy and economic problems in the 20th century, 2000.438+02.

Improvement and application of 2.2. SWOT strategic decision model, decision reference, 200 1.2.

3. Reengineering related diversification strategy, Financial Science, 200 1.4

4. Improvement of SWOT model for enterprise strategic decision-quantitative application of SWOT model under prospect assumption, Business Research, 200 1.5.

5. Seeking competitive advantage from within: the cultivation of core competitiveness —— Taking Wal-Mart as an example, Journal of Shanxi University of Finance and Economics, 200 1.4

6. Three-dimensional competitive strategy model, Economic Jingwei, 200 1.6

7. Enterprise Core Competitiveness: Forming Competitive Advantage through Value Chain, Modern Finance and Economics, 2002.

8. A new perspective of strategic positioning of competitive advantage-guided by consumer surplus and profit, Contemporary Finance and Economics, 2008+00.

9. Cultivation mode of core competitiveness, enterprise economy, April 2003

10. deeply embedded in the international supply chain-how does China's manufacturing industry go to the international market? Economic management, 2003, 8+0.

1 1. Re-interpretation of core competitiveness —— Query and revision of Prahlad and Hamel's statement on the connotation of core competitiveness, Management Science, February 2004.

12. overview and prospect of enterprise dynamic capability theory, contemporary finance and economics, 2004+00.

13. Establishing deep competitive advantage is the basic way for enterprises to get rid of price war, Economic Issues, 2004+00.

14. Entrepreneur strategy-the internal strategy of cultivating innovative ability, Nankai Business Review, April 200415. Study on Mengniu's rapid growth model and its influencing factors, management science, 2006.3.

16. from product differentiation to the establishment of protection mechanism, economic management, April 2006.

17. the high growth mechanism of dairy enterprises in western China-based on the investigation of Yili group in inner Mongolia, Chinese and foreign entrepreneurs, April 2006.

18. resource strategy of high-growth dairy enterprises in western China, group economic research, March 2007.

19. On the development characteristics and enlightenment of resource-based high-growth enterprises in the western region, Guizhou University of Finance and Economics (Social Science Edition), June 2007.

20. The "win-win and differentiated" supply chain management mode of resource-based enterprises —— Based on the grounded research of Mengniu Company, Journal of Inner Mongolia University, June 2007

2 1. Growth Process and Driving Factors of Resource-based High-growth Enterprises in Western China, Financial Science, August 2007

22. Study on resource strategy of cashmere products high-growth enterprises in the western region, management modernization, 2007.8.

23. Characteristics and causes of corporate culture of "new Mongolian businessmen" —— Based on the research of corporate culture of 30 new Mongolian businessmen, Northern Economy, 2007.438+02.

◆ Reprint papers

1. Three-dimensional competitive strategy model. The full text is reproduced in the copy of Management Science Abstracts of China Renmin University (February 2002), with the cover feature.

2. Study on Mengniu's rapid growth model and its influencing factors. The full text is reproduced in the copy of "Research on Enterprise Management of China Renmin University" (August 2006), with the cover feature.

◆ editor-in-chief of teaching materials

1. edited the textbook Strategic Management (Wuhan University of Technology Press, 2005)

2. Participated in compiling the textbook Strategic Management and Management (Nankai University Press, 2003 and 2004).