The purpose of accumulating information is to make use of it, and how to make good use of it is very learned. First of all, we should study the materials carefully. When cutting and pasting materials, do it yourself, don't let others do it for you, do it while cutting and pasting; Always be familiar with the collected information, read it carefully, and seize all the time to study, understand and digest it; Mark important ideas, viewpoints and examples, keep in mind those that are enlightening or can be used directly, think carefully and understand them repeatedly. The purpose of doing this is to digest the contents of the materials and learn new things by reviewing the old ones. Through digestion and absorption, on the one hand, data can be really turned into useful information, recorded in a certain position in the brain, and can be easily used when needed; On the other hand, you can learn ideas, master writing skills, experience the ideological realm, and draw nutrition from it. The second is to carefully select the information. According to the needs of official documents, choose materials, and choose the most typical and telling materials. In order to facilitate the use, the selected materials should be classified and sorted and queued according to the requirements of document content expression. At the same time, some related but not directly used ones should be roughed; For some important viewpoints, expressions and famous sayings of celebrities, we should carefully find the source; Some important facts and figures should be verified and sorted out to ensure accuracy. The third is to make good use of information. It is common to see this phenomenon that some people can't write materials without information, and they can't jump out of information with information. What they copied and pasted is full of loopholes and has no own thoughts and opinions. This is actually useless information. The value of any information is relative and can only be used to open the door of thought. Generally, we should not engage in "takenism". The use of information should be not only extensive, but also beyond the norm. Dare to lose when writing materials, and write on the basis of understanding; Or compare and identify with the data as a frame of reference, and take its success and wisdom; You can also choose the weaknesses or even failures in the data as a "negative mirror" to compare and see where the differences are, why, and what aspects are not in place, so as to seek a breakthrough. Only in this way can we have an ideological leap that is newer than the original materials and write high-quality materials that transcend the materials themselves. If the written materials drafted can come from data and are higher than data, it will reach a new realm of accumulating and using data.
Second, we must seriously understand and grasp the leadership intention. Official documents are not used to describe personal experiences or expound personal views, but are drawn up according to the needs of leaders. The drafter's duty is to fully reflect the intention of the leader through written expression and try his best to fully express the leader's thoughts, instead of taking them out of context and doing whatever he wants, not to "start a new stove". This requires the drafters to ponder the intention, thinking direction and key points of the leaders. , and master them comprehensively and carefully. The more comprehensive and profound, the smoother the writing, and the more satisfied the leaders are.
1 is the intention to actively expand leadership. When some leading comrades explain their intentions, they are only preliminary ideas, or they just ask questions from a certain angle or side. In this case, the drafters should think from more levels and angles, draw inferences from others, expand and extend the basic viewpoints formed by leaders, supplement the important issues that leaders have not thought of for the time being, expand the simple and scattered opinions of leaders into more comprehensive and systematic opinions, do not listen to one another, mechanically understand the intentions of leaders, and effectively express what leaders want to say but do not say.
2. Be good at digging leadership intentions. Some leaders only give a big topic, and there are not many specific problems involved in official document writing. In this case, the drafters should first take the initiative to discuss and study with the leading comrades, strive for the guidance of the leaders, deepen their intentions, and then follow the ideological context of the leaders to find out what they want to write, why they want to write, and what they want to achieve, so as to study and dig out something newer and deeper. When excavating the intention of leaders, drafters should also be good at combining the intention of leaders in charge with the intention of other leaders, brainstorming and embodying the principle of collective leadership and division of responsibilities.
3. Strive to improve the leadership intention. In the process of official document writing, some leaders are not thoughtful enough, and their opinions are unclear and messy; Some didn't want to explain clearly at the moment, just some perceptual knowledge; Some are not completely reasonable and necessary; Some of them are not concentrated and complete. In this regard, drafters should communicate with leaders more, be good at refining and summarizing, fill in the gaps, deal with them carefully and properly, absorb and concentrate reasonably, determine uncertain factors, upgrade perceptual things into rational things, eliminate unnecessary, incomplete and unclear issues, further adjust and enrich inconsistencies, comprehensively, completely and accurately reflect leaders' intentions, and ensure the quality of official documents.
4. Understand the leaders' intentions in time. Government officials have convenient conditions for frequent contact with leaders and official documents. There are many ways to understand and capture leaders' intentions, which can be obtained from active inquiry, from leaders' instructions, from criticism and praise, from speech materials, and from zero to complete integration. Especially when checking work, attending meetings, studying materials, eating, walking and chatting with leaders, we should pay attention to the latest highlights of leaders' conversations, especially some new ideas and opinions, and lose no time to write them down and make inductive analysis. Because this bright spot or these new ideas and new ideas are likely to be the breakthrough of leaders' thinking on a certain issue.
Third, strive to embody and enhance the ideological content of written materials. Thought is the backbone and core of all written materials, and it is people's profound understanding of contradictions and solutions. Written materials without thoughts are equal to no "soul". The article lives forever by "thinking" and dies suddenly without "soul". To enhance the ideological content of written materials, the most important thing is to be good at thinking about problems from the commanding heights of the overall situation and ideological theory, to put forward countermeasures, to be good at observing and analyzing problems with materialist dialectics, to form a unified, complete and dialectical logical thinking, to stimulate everyone's * * *, and to give people profound enlightenment. In practice, we should pay attention to the following points:
1 targeted. The vast majority of written materials are around the problem, and the problem is the foundation and soul of the material. The influence of written materials lies in whether they really grasp the problem and whether they are written for ordinary problems. If it is written for the problem, the impact will be great, and vice versa. Therefore, we must pay attention to grasping the problem, grasping the "explosive" problem, and grasping the outstanding problems that are difficult to solve. This requires in-depth investigation and study, insight and analysis of sensitive issues, grasping the main problems that affect and restrict the construction of units, and establishing the theme of written materials.
2 is to be general. We should jump out of local, perceptual and superficial phenomena, refine and sublimate our thoughts with comprehensive, rational and dialectical analysis, and summarize things with regularity. This kind of high generalization is the essence of leadership thought and the "eye" of written materials, which has the function of making the finishing point. For example, there is a material that better summarizes the feelings of team members: "Good feelings, something; If you have bad feelings, you will find trouble if you have nothing to do. Deep feelings, great things can be reduced; With shallow feelings, small things can become big things, and big things can be blown up. " Very enlightening and thought-provoking. Moreover, some materials look good as a whole, but they feel that something is missing, which is often a few highly summarized and concise words, which makes people unable to leave a deep impression.
3 is to be profound. Profound often determines the ideological content of written materials. Analysis of problems should be deep, not satisfied with grasping secondary, phenomenal or secondary things, but understanding the main and essential things; Not satisfied with mastering the external characteristics of things, but excavating the internal relations of things; Not satisfied with the immediate results, but also follow the development trend; Not satisfied with mastering simple and rough questions, but also delving into difficult problems and examining details. It is necessary to put forward the main contradiction from many contradictions and the core and essential reasons from complex problems. The materials written in this way can be profound and memorable.
4. Keep original. At present, a common problem in written materials is that there are too many big words, empty words and cliches, and there is nothing empty. To put it bluntly, it is the patchwork of "correct truth", the plagiarism of superior documents and the editing of newspaper articles. To enhance the ideological content of written materials, we must learn to think with our own heads, not rely on others, not copy other people's achievements, express in our own words, not follow others' advice, and really be able to put forward our own opinions independently.
5 is to be rational. The main function of written materials is to guide the work, not only for everyone to understand and understand, but also for accurate understanding and implementation. This determines that written materials must be able to explain the truth thoroughly, and when this is done, the ideological content is in it. Grasping the art of reasoning usually needs to conform to the spirit of superiors and be close to the reality of the unit; It is necessary to have a pertinent evaluation and profound understanding of the spirit of higher-level meetings and documents, and to have the ability to turn virtual into reality, turn large into small, turn abstract into image, and turn principles into concrete; It is necessary to be comprehensive and dialectical, not to lose sight of one thing or even contradict itself, but also to be accurate and vivid, and not to deviate from the intention of superiors and party committees, which makes people confused. Experienced comrades often reason things out, explain a truth with typical examples, and bury the profound in simplicity, which will often inspire people in many ways and receive unexpected results.
Marketing concept is the guiding ideology of enterprise marketing activities and the basic condition for effectively realizing marketing functions. Marketing concept