Brief introduction of exhibition economy and management specialty in Guilin University of Technology
Training objectives: This major is based on China ASEAN International Expo, serving the Beibu Gulf Economic Zone and facing the Pearl River Delta and Southeast Asia. Guided by professional ability, cultivate the awareness of exhibition planning and management with international vision and innovative spirit, master the basic theories, methods and technologies of exhibition specialty, and have high-quality applied compound talents with exhibition planning, marketing, design, service and management capabilities.
Main courses: management, western economics, linear algebra, probability theory and mathematical statistics, accounting principles, introduction to exhibition economy and management, economic law, exhibition marketing, exhibition regulations and practice, exhibition investigation and evaluation, exhibition planning and management, exhibition customer relationship management, exhibition area construction design and enterprise strategic management.
Employment orientation: After graduation, students can engage in exhibition management, exhibition marketing, exhibition planning, exhibition tourism, exhibition copywriting, exhibition service and exhibition etiquette in government administration, tourism exhibition enterprises and institutions.
For more professional introductions, please pay attention to the column "Introduction to Undergraduate Education".
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