When it comes to design, people first think of the concept of design culture, which is somewhat vague but not illusory. The word design culture covers design rules, phenomena, knowledge, analysis methods and more factors beyond the basic functions that must be considered when designing specific works. Because today, any designed goods are produced, distributed and used in a more complicated and elusive economic and social model than before. There is no universal theory of design culture. Designers' constant discussion of design culture is not only the need of occupation, but also the need to understand the cultural, social and political environment. Because today is not only the era of arts and crafts artists and decorators, the cultural problems faced by designers far exceed the scope of traditional design. On the other hand, it will be very difficult to establish a universal design culture theory. The guiding role of this theory in one culture may mislead another culture, unless the design purpose is limited to the function itself and its materiality. In fact, all civilizations are made up of matter, and there is no civilization without matter. Therefore, we can imagine that the cultural significance of design may be endowed by the distribution, possession and use of its products by different civilizations.

Nowadays, design is everywhere in life and occupies a very important position.

Art of binding and design

Graphic design is to combine different basic graphics into patterns on the plane according to certain rules. Mainly in two-dimensional space, the boundary between the map and the ground is divided into contours to describe the image. The sense of space shown by graphic design is not a real three-dimensional space, but an illusion space formed by the visual guidance of graphics.

The terms of graphic design (harmony, contrast, symmetry, balance, proportion, center of gravity, rhythm and rhythm) are used in the design of fishbone graphics: symmetry, balance, proportion, center of gravity, rhythm and rhythm. A: Graphic design elements include conceptual elements, visual elements, relational elements and practical elements. ) b: in the use of elements, there are (points, lines and surfaces; Gradual change; Repetition; Bone lattice; Approximate; Launch; Not the same; Contrast; Dense; Texture; Space; Graph and bottom; Break up; Rhythm; Segmenting; Balance; Various arrangements of basic forms)

Among them, the skeleton grid determines the relationship between the basic shapes in the composition. Sometimes, the skeleton will also become a part of the image, and different changes in the skeleton will change the overall composition.

Bones are divided into:

1. Normal skeleton: 2. Irregular skeleton: 3. Movable skeleton: 4. Inactive skeleton: 5. Repeat skeleton:

Art of binding and design

As an important foundation of visual communication design, graphics, like fonts and thinking forms, cannot be separated from all aspects of graphic design. If graphic design is compared to a big tree, then graphic creativity plays an important role just like the foundation of the tree. Graphic design is a way to show the wisdom and interest of designers. It expresses multi-layer content with symbolic images, attracts the public's vision with novel images, predicts the outcome of another thing with the development process of one thing, and can provide unlimited association space for the audience and inspire the public's wisdom. Observe, know and understand from the perspective of creative thinking, express the phenomenon of things in abstract form, create diversified configuration design methods, and use graphic symbols to reproduce specific forms in nature and life, so as to consciously observe the world, discover creative elements in life, deepen the understanding of the importance of graphic language, and lay a creative foundation for professional design.

As the language of design, graphics should be clearly expressed. In the treatment, we must grasp the main features and pay attention to the details of key parts. Otherwise, it is a hundred miles away. Such as apples, tomatoes, oranges and so on. They are all about the same size, but in fact they are quite different, depending on their different characteristics in processing.

The graphic expression of creativity is to give full play to imagination and creativity and visualize imagination and ideas through in-depth thinking and systematic analysis of creativity center. This is the last link and the key link of creativity. From how to analyze and think to how to express. Due to the unique social labor and language of human beings, people's conscious activities have reached a highly developed level. People's thinking begins with knowing appearances, then records the appearances in their brains to form concepts, and then generalizes and fixes these concepts from real life experience, so that various objects and processes in the external world and even their own thinking world can produce their own corresponding images in their brains. These influences are separated from direct external relations and maintained and operated independently of thinking. These impressions are based on narrow language, but they are also expressed in a wide range of languages, such as visual graphics, body movements and music.

Strange, different and strange graphics are not the goal pursued by designers, but easy-to-understand, concise and lively graphic language is a necessary condition to achieve strong visual impact, which is conducive to the public's understanding, understanding and memory of advertising themes. In a certain artistic philosophy and visual principle, creativity runs through Wan Li's imagination and artistic creation for thousands of years. Creativity, as a complex and interesting thinking activity, appears in the form of visual image in the current graphic creativity and advertising design, and has a certain creative form.

In today's graphic design, in order to attract the attention of others, creativity is also very important in addition to the aesthetic feeling and visual impact of graphics. Creative works are more touching and more meaningful.

Graphics is a deliberate description and expression of one or more combinations of visual elements under the control of specific ideology. Excellent graphics are the sublimation of visual aesthetic feeling, the visual presentation of profound meaning, and give people philosophical enlightenment. Although explaining the above concepts is a short sentence, it contains quite a lot of knowledge. First of all, we should know that graphics are a combination of visual elements and an organic combination of several visual elements.

The application of "fishbone" graphics in life;

Cathay Pacific Airways of Hong Kong introduced a brand-new Boeing 777-300ER to fly to Taipei on the 25th. The latest business class is designed with fishbone arrangement, allowing passengers to fully reserve their private space.

Freestyle creative fishbone chair is a fishbone design in jewelry. . .

In a word, art comes from life.

Analysis of "Fishbone" Graphic Scheme

When it comes to planning, people first think of a somewhat vague but not illusory concept of planning civilization. The word "planning civilization" covers planning rules, scenes, knowledge, analytical skills, and more elements beyond the fundamental functions that must be considered when planning detailed works. Because tomorrow, any ill-planned goods will be consumed, distributed and used in a larger and more elusive economic and social form than before. Planned civilization with broad significance does not actually exist. Planners often discuss that planning civilization is not only the demand of occupation, but also the demand of looking at civilization, society and political situation. Because tomorrow is not only a period for arts and crafts artists and decorators, planners are faced with civilized achievements far beyond the scope of traditional planning. On the other hand, it is actually very difficult to establish a planned civilization with broad significance. The actual guiding role played by one civilization category is likely to mislead another civilization, unless the goal of the plan is limited to the function itself and its materiality. In fact, all civilizations are made up of material tools. Without material civilization, there would be no existence. Therefore, it is conceivable that the civilized significance of the plan can be paid by the distribution, possession and application of its products by different civilizations.

Now plans are everywhere in life, occupying a rather tense position.

Three-dimensional plan

Three-dimensional plan is to group and decompose different basic graphics in three-dimensional space according to certain rules. Secondly, in the category of two-dimensional space, the boundary between the map and the ground is drawn with curved lines, drawing abstraction. The sense of plane space embodied in three-dimensional plan is not a real three-dimensional space, but an illusion space formed by the visual guidance of graphics to people.

Terms of three-dimensional plane: (harmony, contrast, symmetry, balance, proportion, center of gravity, beat and rhythm) are used in the plane of fishbone diagram: symmetry, balance, proportion, center of gravity, beat and rhythm. A: Three-dimensional planning elements include (viewpoint elements, visual elements, related elements and applicable elements. ) b: in the use of elements, there are (points, lines and surfaces; Mutation; Repeatedly; Bone lattice; Similar; Launch; Not the same; Contrast; Elk series; Texture; Space; Graph and bottom; Break up; Rhythm; Contact information; Balance; Various basic displays)

The skeleton grid determines the relationship between basic morphology and composition. Occasionally, the skeleton becomes an abstract part, and the differential change of the skeleton will change the whole composition.

Bones are divided into:

1. Discipline: 2. Irregular: 3. Action: 4. Inactive: 5. Repeat:

plane graph

As the neural basis of visual communication scheme, graphics, like fonts and creativity, cannot be separated from the key of three-dimensional scheme. If the three-dimensional plane is compared to a big tree, then the graphic creativity plays an important role as the foundation of the tree. Plane planning is a way to show the planner's intelligence and interest. It embodies multi-layer contents with marked abstractions, attracts people's vision with novel abstractions, predicts the consequences of another thing with the development process of one thing, and can provide limited daydreaming space for viewers and enlighten people's intelligence. From the perspective of creative thinking, we can observe, treat and understand things in a general way, invent various planning methods, reproduce the detailed shapes of nature and existence with graphic markers, let us unconsciously observe the world, invent creative elements in existence, deepen our views on the tension of graphic speech, and lay a creative foundation for professional planning.

As the language of the plan, we should pay attention to making it clear. In the disposal, we must pay attention to the primary and secondary characteristics and pay attention to the details of key parts. Otherwise, it is a hundred miles away. Such as apples, tomatoes, oranges and so on. There is little difference in size, but there is a big difference in practice, which requires them to maintain their different characteristics when handling.

The graphic embodiment of creativity is to give full play to imagination and creativity through in-depth thinking and piecemeal analysis of creativity center, and abstract and visualize imagination and creativity. This is the initial key to creativity, and it is also the key among the keys. From how to analyze, how to consider how to reflect the process. Due to human's unique social rest and speech, human's cognitive movement has reached a highly developed level. People's thoughts begin with the appearance of ideas, and then record the appearance in their brains to form ideas, and then widely consolidate these ideas derived from actual living experience, so as to reflect all kinds of tools and processes in the internal world and even their own ideological world in their brains. These influences are separated from indirect internal relations and exist and operate independently of ideas. These impressions are based on broad words, but also reflected in narrow words such as visual graphics, body movements and music.

Strange, different and strange graphics are not the purpose pursued by planners. Easy-to-understand graphic language is a necessary condition to achieve strong visual impact, thus facilitating the public's view, understanding and image of the advertising theme. In the positive artistic philosophy and visual principle, creativity has experienced Wan Li's imagination and artistic creation for thousands of years. Creativity, as a huge and interesting ideological movement, is presented in a visual and abstract way in today's graphic creativity and advertising planning, with a positive creative way.

In today's three-dimensional plane, in order to attract others' attention, in addition to the aesthetic feeling and visual impact of graphics, there is also a very tense point, that is, creativity is necessary. Creative works can leave a deep impression on people and appear more extensive.

Graphics is a deliberate description and expression of one or more combinations of visual elements under the control of specific thinking. Good graphics are the sublimation of visual aesthetic feeling, the visual representation with profound meaning, and give people the development of philosophy. Explain that although the above viewpoint is a long sentence, it contains a considerable amount of knowledge. First of all, we should know that graphics are a combination of visual elements, and how many visual elements are inorganic combinations.

The "fishbone" figure of existence:

Cathay Pacific Airways of Hong Kong introduced a brand-new Boeing 777-300ER passenger plane to fly to Taipei on 25th. The latest business class, combined with the fishbone display scheme, allows visitors to fully maintain public space.

The freestyle creative fishbone chair is the fishbone project in jewelry. . .

In a word, art comes from survival.