● Qiaotou Town, Wenzhou, once home to thousands of businessmen, is now much deserted. The secretary of the town party Committee said that sometimes I miss the bridgehead of that year. However, the real statistics made him worry-free. The owner of a private enterprise with a daily output of 600,000 zippers said: "I have many companies and offices all over the country and even the world, and the Button City at Qiaotou is just a' showroom'." At present, there are few township economies in Wenzhou with the professional market as the main support; With the scale expansion, management reform and sales update of a large number of private enterprises, the Wenzhou model is undergoing new changes. When the market was "depressed", the bridge was not as lively as expected. In the morning 10, it should be the busiest time, but the streets in this mountain city of Wenzhou, Zhejiang Province are slightly deserted. As a landmark building of the town, there are not many merchants coming and going in the huge "Button City". Many gold shops facing the street on the first floor are empty, and few stall owners are immersed in playing poker, only buttons and zippers piled up on the counter, reminding people that this is the largest professional button supply and marketing market in China. Zou Yunsheng sat in the spacious office on the second floor of Button City, taking care of his own business. Recently, the general manager of Mailida Light Industry Products Co., Ltd. rented half a floor as the company's marketing headquarters. Five or six years ago, Zou might not have such boldness of vision. At that time, the "Button City", a 6-square-meter booth, once had an annual rent of 200,000 yuan. Obviously, this bridgehead is not the bridgehead of the year. However, at the moment when its appearance was slightly depressed, Qiaotou won an honor that it had been expecting for nearly 20 years: "Button Capital of China" and "Zipper Town of China" awarded by industry authorities will be officially unveiled at Qiaotou. Despite the lack of merchants and popularity, the "coronation" at this time seems a bit out of place, but in the eyes of local people, it is logical. Behind the invisible tangible market at Qiaotou, a large number of local industrial enterprises are quietly growing. Locals like to make comparisons. In the first five or six years of the most prosperous "Button City", the total sales of buttons in Qiaotou Town reached about 500 million yuan, of which the products produced by local enterprises were less than 10%. Last year, the total output value of buttons in the town reached 654.38+0.6 billion yuan, and more than 95% of the products came from the local area. At the beginning of the market formation, there were less than 20 button production enterprises at Qiaotou, and now there are more than 400 button enterprises in the town. At present, the production and sales of bridgehead buttons account for 80% of the country and 60% of the world respectively. Jin Lianke, secretary of the Party Committee of Qiaotou Town, said that sometimes he still misses the bustling bridge with thousands of businesses. However, the real statistics made him not worry about the decline of the tangible market at all. In his view, the bridge from tangible to intangible is actually maturing. Sitting on a motor tricycle behind the invisible market, Ye Kelian greets acquaintances on the roadside from time to time. It is hard to imagine that he is the boss of a company with an annual output value of hundreds of millions. The local people have long been used to such a scene. On the tricycle in this mountain city street, many ordinary-looking passengers may be the chairman or general manager of a local enterprise. Now there are fewer bustling vendors in Qiaotou and Button Town, and there are more private enterprise bosses sitting in their offices with tens of millions of assets. The key factor behind it is that at the present stage of enterprise development, the ways and means of trading have gradually become diversified from face-to-face looking at goods and bargaining to selling wedding clothes for others. Zou Yun Province, which started selling buttons more than 20 years ago, said: "Losing tangible market is a good thing for enterprises that really seek long-term development. It has changed the sales methods of shoulder to shoulder, relying on orders, setting up windows in various places and even relying on online transactions. Without specific market restrictions, enterprises have lost their dependence, become more aggressive and have more space. " In the eyes of local people, it is more practical for Qiaotou, which has no location advantage, to rely on the button industry to develop garment accessories and take the road of industry orientation. However, the upgrade of sales means is only the superficial reason for the "invisibility" of bridgehead. The deep factor is that with a large number of button zipper enterprises at Qiaotou becoming bigger and stronger, there is an urgent need to get out of the familiar professional "small market". Ye Kelian, who likes riding tricycles, had less than 10 workers when his Wenzhou Great Wall Zipper Group was founded. From a manual workshop to a leading zipper enterprise in Wenzhou, the most crucial thing in the process is a "marriage" a few years ago. At that time, several powerful zipper enterprises in Qiaotou implemented a strong alliance, and the output of zippers jumped from an average of more than 10 thousand a day to nearly 600 thousand now. He said that with the rapid expansion of its scale, the Great Wall has set up many branches and offices all over the country and the world, and the "Button City" at Qiaotou only plays the role of a local "exhibition hall" at best. In sharp contrast to the desolation of "Button City", Qiaotou reveals the clue of Wenzhou's transformation. On the other side of Qiaotou Town, an industrial park is under construction. Some people say that for this 620-acre industrial park, the town took the initiative to build a "button city" in the 1990s. In the planning, the park will attract enterprises that produce buttons, zippers and other clothing accessories to invest. Recently, a group of enterprises are ready to settle in. The key reason why they chose to enter Qiaotou tangible market after it was deserted is that they took a fancy to Qiaotou's once brilliant market brand and the production experience, technical force and sales network accumulated by button enterprises since childhood. This concentration of enterprises in the park seems to indicate that Qiaotou is about to enter a new stage of development. Looking back at history, we can see that the development of Qiaotou has gone through three stages, that is, from a simple commercial economy to a combination of industry and trade, and now it is dominated by industry. However, this does not mean that Qiaotou has gone through the primary stage of industrialization characterized by quantitative expansion. If the requirements are stricter, it can be said that there are no large industrial groups at Qiaotou, and the development of various enterprises above 1400 is uneven. The change of the bridge head can be said to be a microcosm of the change of Wenzhou to some extent. Now Wenzhou is very different from the beginning of Wenzhou Model. In the past, the situation of "every village ignited and every household smoked" has changed a lot, the scale of enterprises has also expanded a lot, and a number of famous brands have also formed, such as low-voltage electrical appliances, leather shoes and clothing. At the same time, great changes have taken place in marketing methods. Mainly do not rely on professional markets and supply and marketing personnel, but set up franchise stores and other marketing networks throughout the country and even abroad, and some products are produced in places close to the original sales market. In the latest identification of Zhejiang Province, Wenzhou has 15 professional markets that have entered the top 100 in the province. It seems that these markets are still very prosperous, but in fact there are few counties, cities and towns in Wenzhou that are mainly supported by professional markets. Take Liushi in Yueqing as an example. Although Liu's Electrical Appliance City is still very famous, it is a big enterprise like Zheng Tai Group that really drives the local economic development. You can see these changes at the bridge head. And if we broaden our horizons, we may see some other interesting phenomena. In Ye Kelian's Great Wall Group, the management implements "one enterprise, two systems"-as a family-owned private enterprise, after experiencing a rapid expansion stage, Ye obviously felt the resistance of blood relationship to the progress of the enterprise. To this end, he put forward the management mode of paying equal attention to family system and company system, retaining the branch factory of family system and hiring professional managers to manage the head office. This kind of exploration is not uncommon in Wenzhou. More and more large enterprise groups, such as Delixi and Tianzheng, which have emerged from family workshops and partnerships, are seeking to build a new enterprise system that suits them, not only to break through the financial constraints, broaden financing channels, but also to be more standardized in management.