Network buzzwords are popular languages on the Internet and established expressions of netizens. It has two characteristics: one is young, and the other is educated.
College students are active and flexible in thinking, like new things, eager to communicate, advocating innovation and chasing fashion, and unwilling to bear too many constraints (including those of mainstream language norms) in real life. The anonymous online virtual world undoubtedly provides a space for young people to play; At the same time, because they have high cultural quality and are familiar with English and computer languages, the emergence of "network buzzwords" is inevitable and possible.
According to the latest statistics of China Internet Network Information Center (CCNN IC), as of June 65438+February 3, 2007, the total number of Internet users in China had reached 2 1 10,000, of which 18-year-old people accounted for 67. 14%, 50.6500.00000000006 In a sample survey of college students in five universities in Hunan Province, all women surf the Internet, while only 1.3% of boys never surf the Internet. It can be seen that the network has basically covered all college students in China. As a young and educated college student, in the process of spreading and using online buzzwords, it is bound to be a mass carrier that cannot be ignored. So, what kind of influence can online buzzwords have on college students now?
Second, analyze the influence of online buzzwords on contemporary college students.
First of all, we need to know what the online buzzwords themselves contain. For example, the original source of the word "soy sauce" is a citizen's view on the very yellow and violent XX gate interviewed by Guangzhou TV Station. He said, "It's none of my business. I came out to buy soy sauce. " This sentence has also spread. Photos of men have also been PS into various styles by netizens. Internet terms such as "Soy Sauce Man" and "Soy Sauce Family" have also been derived, and some people have changed some famous advertising words for this purpose, such as "Soy sauce lasts forever, a pot will last forever", "When the soy sauce pot is opened, good things will come naturally" and "Let's do it". In fact, "soy sauce" itself is in the form of metaphor, revealing the fallacies and irrationality in life through a humorous expression, watching the noise of others coldly and quietly savoring your silence. This is the profound embodiment of soy sauce's humorous expression.
From "Fan Paopao", "Pig Strong" to "Bridge Strong", online buzzwords always reflect a specific event at that time, which is very humorous and ironic. Most of these words are created by folk netizens, and then used as news materials of the media and become mass entertainment. And humor is the real element that they can entertain the public.
Humor is different from humor and satire. Funny is to expose the contradiction of things in ridicule and gag, so as to achieve the purpose of criticism and satire. Satire is the use of metaphor and exaggeration to expose, criticize or laugh at bad or stupid behavior. Humor and the two are both related and different. The explanation in Ci Hai is: "Expose the fallacies and irrationality in life with a kind smile through rhetorical devices such as innuendo, allegory and pun".
"Humor plays the least important role in China people's ideal personality, and there is no shadow of humor in China people's cognition of creativity!" This is the conclusion of a recent survey of 45 1 college students in Beijing, Guangzhou, Hong Kong and Taipei by Dr. Yue Xiaodong, a professor at City University of Hong Kong and a famous psychologist in China. The survey shows that China people's understanding of innovation features includes originality, originality, willingness to try, imagination, curiosity and personality. As for the cognition of ideal personality, it mainly includes the core characteristics such as responsibility, self-control, social recognition, social obedience, modesty and prudence, and humor is indispensable. Americans always regard humor as the core part of innovation ability and national quality, but for us in China, humor seems to be just synonymous with "funny", "fun" and "lip service", in the final analysis, it just makes people laugh. In this way, it is difficult to become an elegant palace of creativity and ideal personality.
Therefore, when online buzzwords appear in a humorous way, people who understand them will naturally accept them, while some people who don't understand them will interpret them as funny, fun and lip-synching. There are many funny and vulgar words on the Internet, but these words are hard to catch on. If we observe carefully, we will find that some popular online languages generally win a smile through various rhetorical means and have profound meanings.
On July 25th, 2008, the first 40-year-old Tuojiang Bridge was blasted by 380 kilograms of explosives under the gaze of tens of thousands of residents in jianyang city. But the bridge stands tall, and the piers, arches and decks are intact. Some people say that this bridge can be used for at least several decades ... Netizens jokingly nicknamed Tuojiang No.1 Bridge "Strong Bridge", which was called "poor bearing capacity and can no longer be used" by jianyang city Transportation Bureau, and was sentenced to death by relevant departments. A small "strong bridge" has caused extensive discussions on the quality of social engineering and government governance on the Internet, and its role is self-evident.
Thus, as a humorous expression, online buzzwords are recent, reflecting the social and cultural background at that time, and the whole process is short-lived, with a certain number of social members participating. Popularity itself is short-lived, which also means the short-lived process of online buzzwords, but we can't ignore the humorous meaning it represents. Catchwords themselves are short-lived, but it is of great significance if we look at the problems existing in social reality in a humorous way and affect college students.
Generally speaking, online buzzwords have the following effects on the behavior of contemporary college students:
1. It can adjust college students' self-awareness.
College students broke free from the shackles of their parents and came to the isolated university campus, and their self-awareness began to sprout. There is a struggle between positive self-awareness and negative self-awareness. Self-adjustment is achieved in the struggle, and the mentality is always balanced. If the adjustment is not good, there will be feelings of inferiority or complacency. An emotional psychology that can use humorous online buzzwords is easier to get rid of negative self-cognition. The appearance of "Fan Paopao" not only mocked Mr. Fan, but also set off an upsurge of debate about self-worth and social value to a greater extent, which helped college students to clarify the standards and moral norms of self-awareness and establish a correct concept of self-awareness to a greater extent.
2. It is beneficial to enhance college students' interpersonal skills.
The use of online buzzwords adds a sense of humor to the communication between college students, which is more easily accepted by both sides. From family to campus, everyone's background, culture, personality and so on are very different. How to eliminate the strangeness between the two sides and narrow the psychological distance? Through the network buzzwords that everyone knows, the two sides just laugh and even draw some opinions, which is more conducive to the communication between college students. The so-called "a word can get a friend."
3. It is beneficial to cultivate the ability of humor.
Humor is a kind of ability, which can bring happiness and thinking. British writer Thackeray said: "Life is a mirror. You smile at it, it smiles at you, you cry at it, and it cries at you. " Optimism can relieve our mental pain and dispel our troubles. Noble humor can remove all kinds of unhappiness from our spirit. Proper humor in daily life can often make a tense and embarrassing situation easier and ease the stalemate. By understanding the humorous effect expressed by online buzzwords, college students can cultivate their ability to deal with problems in a humorous way when facing difficulties. "Doing push-ups" comes from the Weng 'an incident. At that time, there was only one meaning of "stay out of my business". Slowly, more and more people have developed "doing push-ups", which is somewhat similar to the meaning of "I came out to play soy sauce" and has become synonymous with netizens refusing to send some questions or even making a neutral stance for some reasons. Slowly, more people began to use it, such as "the stock market is doing push-ups" and "the house price is doing push-ups". Applying online buzzwords to different occasions can sometimes produce a lot of humorous and ironic effects, which is more conducive to expressing some opinions.
4. It is beneficial to enhance the ability of in-depth analysis of things.
Network buzzwords often cause the society to think deeply about some problems. When college students come into contact with online buzzwords, they will inevitably understand the context of this language. Fierce debate on the Internet is conducive to improving college students' cognitive ability of the problem, and it is more conducive to treating the two aspects of the problem dialectically. During the Wenchuan earthquake, a certain air force unit of Chengdu Military Region pulled a live pig from the collapsed pigsty while helping villagers clean up the ruins. It has been buried in the ruins for 36 days. Although this is a miracle that happened to animals, it is still exciting. Many netizens called it "the hero of the pig world" without hesitation, and the online buzzword "The pig is very strong" came into being. At the same time, is it just a pig that has caused a hot discussion on the Internet along with "pig strong"? I believe that no matter what the result is, the analysis and in-depth thinking of some problems will help to improve the analytical ability of today's college students. Besides, this matter itself has the concept of popular humor, which is undoubtedly attractive to college students.
But at the same time, we should also see that network buzzwords have attracted a lot of network violence, which is bound to have a certain impact on the values and beliefs of college students whose values, outlook on life and values have not yet been formed.
The buzzword "very yellow and very violent" originated from a news report on CCTV news broadcast. A girl named Fan Xiao (a pseudonym) aged 13 described her feelings as "very yellow and violent" in an interview with reporters, which triggered people's thinking about standardizing the network order and strengthening the network morality. However, no one expected that this catchword would continue to develop on the Internet. Some netizens used the so-called "human flesh search" to publicize Fan Xiao's personal privacy, and even made a lot of pornographic cartoons and limericks based on her, which virtually violated Fan Xiao's right to portrait and reputation as a minor. Some netizens also exposed the side of "very yellow and very violent" in resisting the symbol label of "very yellow and very violent", and some websites added fuel to the flames and deliberately seized these five words for hype.
Netizens once summed up "cyber violence" in this way: making high-standard moral judgments based on facts that are difficult to distinguish between true and false, gathering anonymous and irresponsible people and exposing the privacy of ordinary people. Experts pointed out that "this kind of network anomie behavior is not conducive to social harmony.
When the popularity of the Internet gradually turns into cyber violence, on the one hand, we college students should strengthen their cognitive ability and give positive judgments on the correctness of things, on the other hand, we should improve the quality of ideological and political educators in colleges and universities. "The network has greatly changed the environment and educatees of ideological and political education in colleges and universities. It is particularly urgent to establish a high-quality ideological and political work team with network management experience and modern thinking. In the network era, only by becoming a professional expert worker can we be competent for the increasingly complex and changeable education management and ensure the advanced and effective ideological and political education.