Guizhou Satellite TV was completely revised in 2009, with the construction of evening columns, audience reservation and high-quality columns forming viewing habits, which effectively ensured the continuous and stable audience flow.
The TV drama theater strengthens the arrangement skills, combining the first broadcast, solo broadcast, second-round drama broadcast, multi-episode simulcast and theater linkage, and creates new colors in the arrangement by using the prime time in the evening, emphasizing the theater characteristics and building the theater brand.
The theater has obvious characteristics, typology is combined with dislocation arrangement, and the whole and details complement each other. After defining the market positioning of theater brands, it can meet the different preferences of audiences at different levels, thus guiding the audience to find their favorite TV dramas in different theaters.
Through the arrangement of TV series, the ratings of all kinds of TV series can be effectively improved and scale effect can be formed; Create the highlights of the whole year and enhance the visibility of the theater; Meet the special needs of the audience. Through timely and effective arrangement, the influence of the cinema will be continuously enhanced, and the loyalty of the audience will be cultivated, thus further enhancing the brand awareness and reputation of the cinema.
Self-run excellent columns include Life, On Taoism, Migrant Workers in China, Golden Theater, etc.
Shi Gui's cultural industry achieved fruitful results again. GMG (Guizhou TV Culture Media Group) was established.
With the revision of Guizhou Satellite TV, Guangzhou TV established GMG Guizhou Satellite TV Culture Media Group.
Guizhou TV Culture Media Co., Ltd. has a registered capital of 65.438+0.2 billion yuan. By optimizing and integrating the existing business resources of Guangzhou TV Station, we will carry out the business of film and television program production and distribution, advertising management, new media investment and operation, performing arts and art brokerage, and strive to become a comprehensive cultural enterprise with collectivization, scale and specialization.
20 1 1 brand new upgrade
The second revision was made on June 8, 20 1 1 year. On June 8th, 2065438+0/KLOC-0, the launching ceremony and media promotion meeting of Guizhou Satellite TV Channel "Innovation New Future" was held in Beijing. The media promotion meeting will not only introduce the development of Guizhou Satellite TV channel and the brand-new band of 20 1 1 on the spot and answer questions from media reporters, but also launch an initiative at the press conference to call on advertisers present to participate in the "My Apple Dream" public welfare activity jointly sponsored by many organizations with Guizhou Satellite TV as the main body, so as to send love and care to children in poor areas of China.
The program is full of power-release the sweet taste and taste the diversified life.
20 10, relying on its excellent TV drama resources and expanding national coverage, and with the help of scientific and reasonable arrangement strategies, Guizhou Satellite TV's evening prime-time viewing performance is outstanding, and its communication value has achieved leap-forward growth. 20 1 1, Guizhou Satellite TV continues to uphold the quality consciousness and build the core values of the column. While the traditional programs such as On the Road, Taking Evidence, Truth and Bright Sword continue to heat up, a number of brand-new programs have been launched, including family emotional programs such as Lucky Mother-in-law and Lucky Daughter-in-law, Home and Everything, and a brand-new program system of large-scale programs such as Zhou Zhongxiu and Weekend Show has been constructed.
Large-scale poaching-many domestic first-line hosts join in with all their strength
In this revision, a number of domestic first-line hosts and performing stars joined Guizhou Satellite TV, which added fresh blood to the development of Guizhou Satellite TV and made TV channels' programs have more brand labels. Liang Yongbin, Sun Guoqing and Qian Feng, the hosts who decided to join, are already shooting a series of brand-new programs.
Cao Ying, a well-known program host, also returned to Guizhou Satellite TV after giving birth, serving as the program host of the program "Life is Sweet" and "Perfect Woman". Be a matchmaker for the audience in front of the TV. Zhou Qun, a sister in anhui tv, not only clearly expressed her willingness to join, but also launched the first domestic mediation program "Home and Everything" to reconcile the emotional contradictions between husband and wife, lovers and families before the revision. Let the parties untie the knot and finally hold hands with happiness. In addition, artists, Gu Zhixin and biochemist Dr. Fang also served as program hosts in Guizhou Satellite TV.
With the support of gold medal hosts, individual actors and social celebrities, carefully selected story themes, grand stage construction and fierce verbal dialogue, it will definitely bring a brand-new sensory experience to the audience.
The strategy of self-made drama blossomed in an all-round way-The Female Bomber was snapped up as soon as it was finished.
From 20 10, Guizhou Satellite TV's self-made drama project "Female Bomb Force" was launched and fully commercialized. The story of the six units of "Female Bomb Force" is relatively independent, connecting the preceding with the following, breaking the time and space restrictions, and the story structure is compact and ups and downs. The flexibility of arrangement and the possibility of replay are fully considered, and the viewing rules are implanted into the whole drama to the maximum extent, laying a solid foundation for the viewing guarantee of the series.
The drama has just ended, and its exclusive premiere, second solo broadcast and third broadcast have all been robbed, which shows that the major TV stations recognize the quality of the drama.
The whirlwind of apples is coming, and the public welfare activities are climax again and again.
Different from the past, this revision will create the "Apple" logo and launch the "Apple" sub-brand of Guizhou Satellite TV. Through the brand-new interpretation of the logo of "Breathing Apple, Smiling Apple", with the brand-new program tapes and TV series arrangement, and through activities such as "Apple Public Welfare", the audience can feel the vitality and freshness of the brand-new Guizhou Satellite TV, and create a new era of public opinion environment and audience word-of-mouth effect.
From June 1 day, Guizhou Satellite TV launched the "My Apple Dream" public welfare activity, donated apples to primary and secondary school students in remote and poor mountainous areas across the country, and appealed to the public to pay attention to the problem of nutritional poverty in backward areas. In the process of publicity and love donation in the early stage, this activity received enthusiastic response and active participation from the society, including many social celebrities, Hong Kong-made actresses Shu Qi, Ban Jiajia, Bozi, Eddie Peng Yuyan Swift and other entertainers who participated in the activity to forward meager topics; Dany, Xin Tangmina, Cao Ying, Zhou Qun, Bing Lin, Tu Lei, Sun Guoqing Feng Wan and many other domestic first-line hosts; Fang, Li, Gu Zhixin and Sony all expressed their concern about this activity. Hua Dan Dani, director of Zhejiang Satellite TV, visited the front line of the event and personally went to Wenchuan to send love apples representing peace wishes to local children, while Liang Yongbin Hefeng Maru has also begun to prepare for the follow-up love trip. In the later activities, Guizhou Satellite TV will gradually upgrade public welfare activities, expand Apple's public welfare extension, and form a normalized public welfare activity brand. Create a nationwide unrepeatable and exclusive "Apple" communication symbol.
20 1 1, Guizhou Satellite TV was grandly revised, and the life show was released sweetly in the week. Large-scale programs proliferated over the weekend, and public welfare activities climaxed one after another, displaying a brand-new image in a three-dimensional and full manner, creating an "Apple" communication symbol that can not be copied nationwide and has exclusive influence, bringing a fresh apple wind to provincial satellite TV.