1. Clarity principle: the typesetting design of the paper should enable readers to understand the content of the paper quickly and accurately. This includes using clear headings, subheadings and paragraphs, and using easy-to-understand language.
2. Consistency principle: All parts of the paper should have a consistent format and style. This includes font, font size, line spacing, margins, etc. Consistency can make the paper look more professional, and it can also help readers better understand and remember the content of the paper.
3. Principle of simplicity: The typesetting design of the paper should be as simple as possible. Avoid using too many decorative elements such as fancy fonts or colors. At the same time, you should also avoid using too long sentences or paragraphs.
4. Readability principle: The typesetting design of the paper should consider the reading habits and abilities of readers. For example, you can use larger fonts and line spacing to improve readability, or you can use charts and images to help explain complex concepts.
5. Logical principle: The typesetting design of the paper should reflect the logical structure of the paper. For example, you can use headings and subheadings to organize the content of a paper, or you can use lists and paragraphs to express different opinions or arguments.
6. Aesthetic principle: Although this is not the most important principle, the typesetting design of the paper should also have certain aesthetics. This can be achieved by choosing appropriate fonts, colors and layouts.
7. Follow the normative principle: different academic fields may have different paper typesetting norms, such as APA, MLA, Chicago, etc. When writing a thesis, you should follow the standard requirements of your field.
The above are the basic principles of paper typesetting design. Following these principles can make the paper more attractive and easier to be accepted and understood by readers.