1, topic selection. You need to find the industry and market characteristics you want. Topics are small, such as mustard tuber brand, women's underwear brand, condom brand and so on. (5% of the paper) 2. Write a little. Brand definition and extension. Directly speaking, it is what the brand contains, and whether the brand you choose reflects these contents. They are all books. Some copies are enough. Don't copy too much. (15%)3. What are the characteristics and innovations of the brand you choose? (This usually accounts for 30% of the paper. It is basically possible to copy a little from the brand website, find a little in newspapers and magazines, and translate a little from competitors. 4. The successful steps of the brand. (20%, write success if you find success, write failure if you fail, and do it yourself) 5. Explain your brand understanding and brand management methods (20%)6. Conclusion. (10% thanks to parents, alma mater, teachers and others. ) That's it. If you write an undergraduate thesis, you should be able to pass. Not any higher.