With the rapid development of internet finance, e-commerce has changed people's concept of shopping and life, and is gradually becoming the basis of various businesses in the digital society. On March 20 16, the national special plan for the development of e-commerce logistics (20 16-2020) was released, which clearly stated that a well-structured e-commerce logistics system would basically be formed by 2020. 20 18 1, released by the State Council, put forward a better management scheme, improve the e-commerce infrastructure, improve business norms, and simplify the direct management of e-commerce. At the same time, the competition among major e-commerce platforms is becoming increasingly fierce. Pinduoduo was established in September, 20 15. It is a new e-commerce shopping platform with the mainstream concept of "more benefits and more fun". Since its establishment several years ago, the annual transaction volume of the platform has exceeded 47 16 billion yuan, and it has rapidly upgraded to become the third largest e-commerce platform in China.