1. At present, China's candy industry lacks new product research and development capabilities, its industrial structure is relatively backward, its core competitiveness is weak, and its overall profit is far lower than that of foreign brands. Transformation and upgrading is the inevitable trend of industry development.
2. With the development of the domestic candy industry, various types of candy, such as health candy, low-sugar candy, fun candy and eco-candy, tend to accelerate their pace and collectively attack the high-end candy market in China. In contrast, the products in China candy market are very single. Under the dual pressure of fierce competition between foreign enterprises and domestic enterprises, the development of products in China candy industry is blocked.
Third, the competition of domestic candy enterprises mainly stays at the price level, and the development of new fields is obviously insufficient compared with foreign investment. The homogenization of products has seriously hindered the competition between domestic candy enterprises and foreign brands, making their profits far less than those of foreign brands, and the main battlefield of domestic brands has also been forced to sink to the secondary and tertiary markets.
The annual per capita consumption of candy in the world is about 3kg, while that in China is only 0.7kg. Therefore, the development potential of candy market in China is huge. The breakthrough of domestic enterprises should focus on the upgrading of products, constantly introduce new products and constantly enrich product varieties. China's candy industry is facing the demand pattern of small products and big market, and candy production enterprises are in the stage of structural adjustment, product renewal, survival of the fittest and enterprise reorganization. With the completion of the market-oriented operation of candy food from product competition to marketing, the candy industry has entered the era of brand competition.
With the improvement of people's living standard and the enhancement of consumption power, the domestic market has been continuously opened up, and the appearance of new products not only promotes economic growth, but also further promotes the diversified distribution of the market. At present, 60% of the high-grade candy chocolate sales in China are produced in hypermarkets and supermarket chains. Returning to KA market with the help of big leisure has become an important measure for many candy enterprises in recent two years. In addition, various types of shops that are constantly upgrading have also become an important form of bulk retail terminals. An online sales dispute started among major candy companies. Strengthening cooperation with domestic leading B2B, B2C and other e-commerce platforms, vigorously supporting e-commerce channels, and breaking the time-space boundary of candy product sales have become another way for the transformation of candy enterprises.
6. The upstream industries of candy industry mainly include traditional agriculture such as planting, breeding, food additives and food packaging industry. The downstream of the industry is mainly the sales link, which is sold through various channels such as large supermarkets, direct stores, dealers' convenience stores and e-commerce platforms. , the end user is the consumer. In 20 17, the candy production in China decreased by 205,000 tons compared with that in 20 16, and continued to decrease in 20 18, and rose to 3.298 million tons in 20 19. By the end of 2020 10, the cumulative candy production in China was 2.307 million tons, down 8.69% year-on-year.
7. In the competition pattern of China's candy industry, foreign brands still occupy a dominant position. There are no domestic brands in the top five industry markets, among which Mars accounts for 22%, ranking first. Followed by Nestle, accounting for 8%, Alps and Ziyi International accounting for 7%. At present, the famous brands in China candy industry are Alpine, Dove, White Rabbit, Hsu Fu Kee and Ferriero, among which Alpine and Dove are foreign brands.
Eight, in the case of residents' weak health awareness, China's per capita candy consumption is declining year by year, and the development space of traditional candy market is limited. Local enterprises need to pay attention to the R&D, innovation and upgrading ability of their own products, launch candy products that meet the market demand, and tap the market potential. In this context, the candy industry in China will usher in the reshuffle stage of structural adjustment and survival of the fittest. The market demand of low-sugar, sugar-free and high-dietary fiber food and beverage is rising, and optimizing products is the inevitable trend of the development of food and beverage industry in the future.