The design concept of public welfare posters Hogg Matisse, a famous German designer, once emphasized: "In the design of any country, the root of the country should be reflected, and this root is its own culture." Every nation has its own splendid culture, and they all love their local culture, which is the source for designers to explore cultural characteristics. In the information age, although the design of public welfare posters attaches great importance to the integration and mutual promotion of design concepts and design techniques with international advertising media, and realizes the development of * * *, as a social and cultural design, it inherits thousands of years of splendid traditional culture and needs the nourishment of local culture to develop. Injecting local culture into poster design is essentially a re-understanding of traditional culture, enriching one's own personality language by absorbing the essence of national culture, and seeking personalized creative expression in the * * * essence of modern design. This creativity of injecting traditional cultural elements into modern design concepts embodies another cultural feature of public welfare poster design in the information age.

China is an ancient oriental civilization with rich national culture and spirit. Traditional culture and art show infinite aesthetic connotation, and traditional painting art (such as traditional meticulous painting, ink painting, mural painting, etc. ) embodies the artistic spirit of verve and ethereal. Folk customs and unique artistic charm reflected by folk art works (such as paper-cutting, lacquer painting, New Year pictures, dyeing and weaving, etc.). ) contains the complex of national culture and becomes an inexhaustible cultural resource for modern design. Conceptual thinking and personalized expression are the pursuit of innovative design of public welfare posters. Traditional cultural resources and image elements have been deeply excavated and skillfully absorbed and applied to modern design, thus embodying the personalized design of China cultural connotation. Jin Daiqiang, a famous Hong Kong designer, is a model of modern designers in China. Tan Zhicheng, former chief curator of the Hong Kong Museum of Art, said, "Jin Daiqiang is good at modern ink painting. He combined China traditional painting with western design concepts and opened up a new realm for landscape painting. " His cultural public welfare poster design works, such as element timing poster series, ink painting age, Chinese character poster series, Hong Kong new design exhibition of fifteen people, nature care series, etc., are all saturated with the connotation of China culture. His works pay attention to integrating the brushwork and charm of traditional painting into modern design language, thus forming a unique style of "gold", which is quite influential in the international design community. Since 199 1, "Taiwan Province Impression Poster Design Association" has taken "loving Taiwan Province Province, attaching importance to culture and caring for design" as its ideological core, and successively launched annual theme poster designs to reflect the splendid national culture and spirit of the times in China, such as "Tanwan, Taiwan Province Province" series posters created by Lin Pansong; You have good weather in Long Ming and pray for peace; A series of poster designs of longevity, longevity, great love and longevity created by Cheng Xiangru; Jin Daiqiang's "Communication" series theme design, etc. From the works created by these annual theme posters, we can see that China's traditional culture and visual elements are combined with modern design concepts, and they have been applied incisively and vividly in the design, which makes people feel the profound connotation, spirit of the times and unique artistic charm embodied in the creative design of public welfare posters.

What are the styles of public welfare posters? (A) the theme of environmental protection in human society

(2) Taking human life and health as the theme.

(3) Taking the promotion of new social customs and virtues as the theme.

4) The theme is to revitalize the development of education and science and technology.

(5) Taking improving the quality of the population as the theme.

(6) Carry forward the theme of national culture and patriotism.

(seven) the dissemination of the concept of the times, the theme culture.

Matters needing attention in public welfare poster design 1, suggestive

Because the audience is a moving pedestrian, the position and time of the audience should be considered when designing. Pedestrians are unwilling to accept complicated pictures. Only by attracting the attention of pedestrians with simple pictures and exposed forms can we attract the audience to watch advertisements. Therefore, poster design should pay attention to prompting, illustrated, image-oriented, supplemented by words, and the words should be concise and lively to avoid verbosity.

2. Promote public welfare

Posters are the earliest and most widely used publicity materials, with large exhibition area and strong visual impact, which can best highlight the slogan and intention of enterprises. Online customization of waterproof and sunscreen public welfare posters is simple and convenient, and the design and production of waterproof and sunscreen public welfare posters can be completed only by modifying the name and related information online.

Step 3 be simple

Simplicity is an important principle in poster design. The whole picture and even the whole facility should be as simple as possible, the design should be original, and always adhere to the principle of few but fine, leaving enough imagination space for the audience as far as possible. You know, consumers' attention to advertisements is inversely proportional to the amount of information on the screen. The more complex the image of the picture, the more disorderly it will feel to the audience; The simpler the picture, the higher the consumer's attention value. This is a simple and effective function.

Step 4 plan

A successful poster must have a strict plan like other advertisements. Without certain goals and advertising strategies, advertising designers will lose their guiding direction. Therefore, designers should first carry out some market research, analysis and prediction activities when they are creative in advertising, and on this basis, formulate the graphics, language, color, object, publicity level and marketing strategy of advertising. Once the advertisement is published in the society, it will not only play a leading role in the economy, but also play a subtle role in the field of consciousness and real life. Therefore, designers must be responsible for their own works and let their works play a positive role in aesthetic education.

5. Reasonable graphic and copywriting design

Poster design should follow the aesthetic principles of graphic design. In posters, graphics can attract people's attention most, so graphic design is particularly important in poster design. Graphics can be divided into advertising graphics and product graphics. Advertising graphics refer to the graphics related to the advertising theme (people, animals, plants, appliances, environment, etc.). ), and product graphics refers to the product graphics to be promoted and introduced, in order to reproduce the appearance and elegance of the product, so that the audience can clearly see its appearance and internal functional characteristics. So graphic design should be concise and eye-catching. Graphics should generally be placed in the visual center, which can effectively grasp the viewer's line of sight, guide him to further read the advertising copy, and stimulate the voice of * * *. In addition to graphic design, it should also be accompanied by vivid copywriting design, so as to reflect the authenticity, communication, persuasion and agitation of posters. Advertising copy plays a very significant role in posters, and a good copy can make the finishing point. Its design is completely different from the advertising copy design of newspapers, magazines and other media, because people can't have more time to read when they are on the move, so the poster copy should be as concise and powerful as possible, generally reminding the audience with one sentence (theme language), and then attaching a few short and powerful essays. Generally, the theme language design should not exceed ten words, and seven or eight words are better, otherwise the reading effect will be relatively reduced. The general copy content is divided into several parts, such as title, text, advertising language, essay and so on. Try to be concise, treat one thing as ten, cherish words as gold, scrutinize them repeatedly, be easy to read and remember, be humorous and infectious, and make the poster full of appeal and vitality.

6. The design of public welfare posters emphasizes the sense of wholeness, especially for designers.

From the layout and font selection of brochures to the changes of catalogues and layouts, from the arrangement of pictures to the setting of colors, from the selection of materials to the innovation of printing technology, we need to make overall consideration and planning, and then rationally mobilize various design elements to make them organically integrate and serve the connotation.

7. The design of public welfare creative posters belongs to "instant art", which should be unforgettable and memorable in a limited time and space.

Poster art usually reproduces reality from one aspect of life rather than all angles. When choosing the design theme, choose the most representative phenomenon or element, and you can produce "concise" good works. Sometimes the composition is simple, but it can show attractive artistic conception and achieve the effect of blending scenes.