Research on the Importance of Property Management Service Abstract: For the development of enterprises, only by ensuring the basic quality of products and the corresponding service quality can the effective progress of the whole enterprise be realized. In basic property management, the most important thing is the quality of basic management, and the improvement of property management level can drive the whole enterprise to achieve strategic goals. This paper briefly analyzes the connotation of property management, and deeply expounds the importance of relevant strategies and services in property management, aiming at improving the cognitive model of the whole property management enterprise.
Keywords: service; Property management; meaning
First, the connotation of property management services
1. Basic connotation. Modern property management has become the focus of attention from all walks of life, not only related to the development of related enterprises, but also related to the vital interests of the overall owners. Property management occurs after the enterprise accepts the entrustment. At the same time, the corresponding property management enterprises should ensure the innovation of basic management concepts and use advanced management concepts to enhance the overall management projects. In the specific property management, it also includes necessary contract signing, related division of powers and responsibilities, feedback of effective value of property management, etc. We should not only optimize the project management through quality service, but also provide the best living environment for the owners. First of all, the basic service project of property management is aimed at property engineering and needs to realize reasonable project planning. Property management services should also be aimed at the corresponding population, not only responsible for basic projects, but also responsible for the overall owners. Secondly, property management is a business project, which requires related enterprises to optimize the labor value on the basis of basic services. Moreover, because service management is a combination of labor and service, enterprises need to maintain and appreciate service performance while improving their own efficiency. Finally, for enterprises, basic property management needs not only the optimization of management and service, but also the rationalization of basic business projects and the alliance with basic communities to achieve characteristic services and high-standard services. At the same time, it is necessary to ensure the basic intermediary and trust mechanism, and realize the clear rights and responsibilities under the contract constraints.
2. Main contents. Property management is the basic service project of enterprise operation, which mainly includes conventional service, directional service and entrusted service, and forms different forms of service projects for different groups of people.
2. 1 general service. Mainly engaged in basic building maintenance and residential decoration supervision, to ensure the perfection and systematization of infrastructure, and the corresponding managers should also be responsible for and supervise the overall environment in detail to ensure the basic greening management of residential areas and the management of related public order. For property management personnel, there are many details of daily services, so it is necessary to maintain the parking order of vehicles in the owner's area and ensure the smooth completion of agency services. In addition, relevant managers should also properly keep and establish basic files to realize integrated supervision and management.
2.2 targeted services. In addition to the relevant provisions of conventional services, we should also ensure targeted services for specific groups and units, and provide professional guidance and services for daily life, culture and sports, education and finance, which can fully reflect the professionalism of the overall property management enterprises and promote the diversified development of the overall management to a certain extent.
2.3 Entrusted service. For property management, entrusted service is a special service for specific conditions or special circumstances, and the satisfaction of demand is relatively simple, but it can improve the overall management quality in time. Only by balancing the details with the overall situation can the standardization of basic services be realized. In the process of promoting the overall management project, we should not only pay attention to optimizing basic routine services, but also improve our understanding of targeted services and entrusted services, adopt modern management models and choose flexible management mechanisms. It also requires relevant service personnel to improve the overall professional quality in the service process and carry out corresponding management projects with the most sincere and enthusiastic service attitude.
Second, the strategic analysis of property management service project optimization
1. The correct orientation of professional cognition. In property management, we should focus on optimizing related project management, and also improve the awareness and cognition of grass-roots managers, so as to ensure that managers can clearly understand that service is the foundation of property management and establish the awareness of optimizing service. It is necessary to ensure that relevant service personnel understand their clients and people's psychological demands in basic service projects. In addition, relevant managers should understand the specific workflow and work content of their own service projects, and focus on improving basic service skills and service requirements.
2. Correct understanding of professional characteristics. In the process of promoting overall service management, we should focus on the basic characteristics of related service projects to ensure a basic understanding of the comprehensiveness and extensiveness of services. For property management, the service project is not temporary, and it needs long-term supervision and management by relevant service personnel and enterprises to ensure continuous attention and management of the project. In addition, enterprises should strengthen their basic competitive awareness, change outdated management concepts and establish innovative supervision mechanisms and awareness in the process of establishing and promoting actual projects. Enterprises should not only optimize the supervision of basic enterprises, but also pay attention to improving the market competition awareness of relevant personnel, and improve the overall service quality while building professional teams.
Third, the importance of property management under the new situation
For the development of enterprises, basic property management is the cornerstone to ensure the normal operation of the whole enterprise. Only by optimizing the service quality and service characteristics of basic management can we fully optimize the smooth progress of the whole project. In property management, basic management projects include not only management and basic operation, but also detailed project services for owners and property users. The basic quality of property management mainly depends on the basic quality of property enterprises. Therefore, in the actual management service promotion project, we should not only enhance the basic values within the enterprise, but also create innovative professional concepts and entrepreneurial spirit. Only high-quality service output can optimize the management value of the whole enterprise. If employees in enterprises do not raise their awareness and cognition, the corresponding quality of property management will decline, and the social value of management will also decrease. In addition, in property management, enterprises should clearly realize that the service object is the core of the overall service project. Only by ensuring that the owner's satisfaction with the service is improved can the real value of the property service be enhanced. Enterprises should pay attention to strengthening the service consciousness of relevant employees to meet the needs of owners. Establishing the basic support of the property service enterprise's recognition of the service content and form can effectively gain a foothold in the fierce market competition and form the whole enterprise's share of the market. In the process of improving service quality, property management can gain the trust and respect of owners and realize the promotion and implementation of further development planning. If an enterprise wants to develop, it must concentrate on improving service and quality, and serve sincerely and honestly, which ensures the effective construction of the property management system, and can promote the whole enterprise to achieve long-term strategic development goals and real positive growth in the market. With high-quality industry reputation, enterprises can have basic development capital in the market, and with efficient development service effects, they can have fundamental development momentum.
refer to
1, reflection and reconstruction of China property management model; Zhang Nong Question 20 12-05-27
2. Research on the problem of divided ownership of owners in residential quarters from the perspective of dispute resolution of property management services; Wang Wei Jilin University 2012-1
Fan Wen-er on Property Management: Research on the New Mode of Property Management Skills Competition in Higher Vocational Colleges Abstract: Skills competition has become an important means to improve the quality of running schools in modern vocational education in China, but for the emerging property management major, due to the particularity and limitations of industry development, the skills competition mode cannot be simply imitated or copied. Taking Shaanxi Higher Vocational College as an example, this paper attempts to explore new modes and new ideas suitable for the teaching reform of property management major at this educational level, with a view to comprehensively improving the professional quality and practical skills of students of this major.
Keywords: skill competition; Property management; pattern
First, the analysis of the present situation of skill competition in the field of property management
(A) the status quo of the industry
Property management skill competition originated from enterprises, which has certain technical development direction and skill demand orientation. Some provincial and municipal industry associations and local property service companies with various qualifications usually hold skill competitions to improve the overall level of the entire property industry and the comprehensive business quality and service skills of enterprise teams. At present, the highest level of industry competition is provincial competition. Because the property management industry started late in China and the regional development is unbalanced, high-level competition only appears in some first-tier cities with relatively developed economy, perfect market system and mature industry development. Holding skill competitions within enterprises is the most common form. Although the competition level is low, it can also play an important role in improving the quality of internal personnel, strengthening service concept and optimizing service technology. There are usually basic knowledge competitions and skill operation competitions.
(B) the status quo of related majors in colleges and universities
In recent years, according to the huge demand of the property management industry for the talent market, colleges and universities all over the country have set up property management majors. According to statistics, at present, there are no fewer than 103 colleges and universities in China, and 7 of the 39 higher vocational colleges in Shaanxi offer this major. Facing the new majors bred by new industries, major universities are constantly giving full play to the advantages of theoretical teaching. However, with the vigorous development of the property management industry, the development of higher vocational education in property management has obviously lagged behind the development of the industry, the original teaching system model has lagged behind, and the curriculum has become obvious? The traditional training goal is out of touch with the needs of the present society. Property management professional skills competition is different from other professional competitions. First of all, limited by the development status of the whole industry, the overall environment is not strong, which leads to many problems in vocational skills competition, such as insufficient attention, poor operability, lagging competition methods and so on. According to industry survey data, there are no provincial or higher-level competitions in this industry at present, and most of the seven higher vocational colleges in Shaanxi are still dominated by intra-school competitions. Moreover, as far as the competition mode is concerned, it still stays at the level of basic theoretical knowledge competition, rarely linking the skill competition with the depth of teaching reform, and systematically considering a series of important issues such as curriculum system construction, curriculum design and training base construction. Whether these problems can be properly solved is directly related to the healthy and sustainable development of a profession and even an industry.
Second, the skill competition mode, innovative thinking in stages and levels? Professional competition+course competition? New competition mode
As a part of the practical teaching system, the professional competition of property management can be used to supplement and strengthen practical teaching, on the other hand, it can also be used to test and correct the results of theoretical and practical teaching. In view of the development characteristics of the above industries and the present situation of industry skill competition, under the guidance of the training scheme of property management professionals, this paper makes a comprehensive analysis of the market, school situation and living conditions, and finally puts forward the macro ideas and ideas suitable for the new mode of property management professional skill competition in higher vocational colleges in stages and levels. Professional competition+course competition? Mode.
? Professional competition+course competition? This is a red line running through it. Combined with the talent training scheme of higher vocational colleges and the current situation of industry development, this paper puts forward? Big+small? Competition mode. Professional competitions not only effectively test the teaching achievements, but also make some comprehensive students with solid theoretical knowledge and skilled practical problems stand out through layer-by-layer selection, which is convenient for targeted training and lays the foundation for participating in higher-level national competitions in the future. At the same time, in order to reflect the fairness of teaching, improve the overall level of students, optimize the knowledge structure of students, introduce competitions into the classroom, teach knowledge and skills in a way that students like, and form a course competition scheme, which effectively makes up for the lack of coverage of professional competitions. Course competitions are generally conducted by teachers in the classroom to test a certain knowledge point or a specific skill, or to test the comprehensive knowledge and skills of this course. In addition, we can try to reform the assessment methods and improve the assessment mechanism in the course competition. Change the past and use it? Take a test and try to set a tone? Type assessment method combines process assessment with summative assessment, pays attention to the monitoring of learning process, establishes an assessment method based on ability display, and evaluates students comprehensively, comprehensively and objectively with their professional ability, method ability and professional ability as the assessment contents. Stages and levels: Everything is developing and changing. We must stand at the height of development and observe the development trend of the industry, the development trend of the school, the needs of teaching reform and the characteristics of each stage of the competition with the eyes of keeping pace with the times. According to the actual situation of students, targeted competition design with different difficulties is carried out for students of different levels. According to the different characteristics of each stage, the author divides the development stage of property management specialty into three stages: the initial stage (professional establishment 1? 2 years), growth period (professional preparation 3? 5 years), expansion stage (5 years after the establishment of the major). Initial stage (professional preparation 1? 2 years): Background: This period is a special period to cross the river by feeling the stones. The development environment of the property industry has not fundamentally changed; Teachers are unfamiliar with the higher vocational education system; The professionalization of the teaching staff needs to be improved.
Competition features: there are no competitions and small competitions, and the design of professional competitions focuses on theoretical knowledge. However, at this stage, we should attach importance to the investigation of industry enterprises, invite industry experts to participate, and pay attention to cultivating students' ability to organize and plan competitions themselves. Growth stage (professional preparation 3? 5 years) background: past 1 after? After two years' exploration, professional teachers have a deeper and clearer understanding of the development characteristics and trends of higher vocational education, industry and specialty, especially the strong support of the school's cooperative education units in human and material resources, which helps young and middle-aged teachers grow up rapidly and enables students to gain more practical opportunities and professional industry management knowledge. Characteristics of professional competition: comprehensive implementation by stages and levels? Professional competition+course competition? Competition design concept. At this stage Professional competition? The design is mainly aimed at the specific modules or practical links in the teaching system curriculum module and training link table of property management specialty. Generally speaking, it is to select a training theme or an important course sub-module from the above table, dig deep or enlarge and design it into professional competitions, such as property service etiquette theme competition, cleaning management competition and so on. In addition, the school-enterprise cooperation is relatively stable at this stage, and the cooperative school-running units can participate in the whole process from the early conception to the mid-term preparation to the holding of the competition. The participation of industry experts will inevitably give professional support in standard setting, technical support, provision of relevant practical materials and pre-competition training.
Characteristics of course competition: The selection of outstanding students in professional competitions focuses on training, and remarkable achievements have been made in participating in higher-level competitions, selecting talents for enterprises, and enhancing the visibility of schools. However, education should have? Learn to teach, teach without class? In order to make up for the narrow audience of professional competitions and comprehensively improve students' knowledge level and quality training, it is specially designed. Course competition? . Mature competition can provide professional knowledge or skill support for the next stage of professional competition. As for which courses are suitable? Sai? Design, you can try? Take a game test? As for the assessment method, I think: at this stage, we can adopt courses with strong knowledge and professionalism? Sai? The form of. Expansion stage (the specialty has been established for more than five years) Background: After five years of professional development, schools, industrial enterprises and professional teachers will make progress in different degrees, and even make a leap in some aspects. The manpower, material resources and financial resources needed for professional development will be more in place.
Features of the competition: deepen exchanges and cooperation between schools and enterprises, expand horizontal contacts with similar majors in brother colleges, and actively promote cooperation with property management associations to carry out provincial and municipal competitions. In the choice and design of competition theme, we can choose the form of comprehensive competition. In the comprehensive competition, several training topics or several important course sub-modules can be selected from the teaching module and training link table of the property management major curriculum system to combine, and the knowledge and skills will be integrated into the design competition to examine the students' ability to master and apply knowledge. Competition specifications depend on the actual situation of the school. For example, the calculation of property service cost, the compilation of property management scheme and the bidding of property management can be combined to design a comprehensive competition simulating the bidding of property management, which has a complete bidding process of property management, including standardized bidding writing and bidding process, complete property management scheme and accurate quotation of property service fees; Decoration management and fire management can be combined to design a comprehensive decoration management competition, which includes the process of decoration management, the focus of decoration supervision, fire management in the decoration process, simulation performance of decoration dispute resolution and so on. When designing the competition scheme, aim at higher vocational students? Love to play and move? You can also consider integrating into professional competitions, student activities, practical work and other links, close to student life, which can increase the interest of the competition and complete a variety of tasks at the same time.
Third, follow-up thinking.
1. The skill competition mode of property management specialty cannot blindly copy the competition mode of other mature or more mature majors. We must make a scientific, steady and sustainable competition scheme suitable for higher vocational colleges, students' characteristics and teachers' actual situation according to the development status and demand of the industry and the training scheme of students.
2. Is it? Professional competition? Or? Course competition? It embodies the wisdom and sweat of teachers, and also includes the unremitting efforts and creativity of the participating students. Therefore, in the exhibition of competition results, we should not only write a research report or several implementation plans, but also pay attention to the application and promotion of wisdom and creativity in the process of competition development.
3. Most cooperative schools will give support and help to the skill competition in vocational colleges, especially in the whole process of concept construction and participation before the competition. Therefore, the author believes that school-enterprise cooperation should develop in depth, so that more cooperation results can provide services for enterprises, better research results can feed back enterprises, and schools and enterprises can grow together.
References:
[1] Qiang. Analysis on Innovation Strategies of Skills Competition Mode [J]. China University of Science and Technology, 20 12(6).