Current case
Answer the activity: "I know the Winter Olympics!" "Ice Smart" has an award-winning answer
Voting activities: "Who is this week's champion" and "Ice Snow Smart" champion quiz
0 1 activity background
The footsteps of Beijing Winter Olympics and Paralympics are getting closer and closer. As the most eye-catching sports event during the 14 th Five-Year Plan period, the preparation and holding of the Winter Olympics is of great significance and far-reaching influence.
Hebei Radio and Television Station actively responded to the call of "300 million people to participate in the ice and snow movement", implemented the request of Hebei Provincial Party Committee to "make the province's efforts to run' three major events' in a row", and based on the characteristics of Zhangjiakou Winter Olympics, planned an educational program "Ice and Snow Clever" focusing on popularizing the ice and snow knowledge of the Winter Olympics.
Compared with the traditional variety show, this variety show is linked with the media APP (Jishi client), which opens up a brand-new activity gameplay. Through online answering questions, online voting, lottery and other activities, we will create a sense of freshness and surprise for users, further gain more traffic, and then open a new breakthrough in traditional programs.
02 active mode
Users can participate in the "I Know Winter Olympics" prize-winning activity through the Jishi client before the TV program "Ice Snow Smart" starts broadcasting.
Activity rule
"I know the Winter Olympics!" Winning answer:
Participate in the prize-winning question and you will have a chance to get a gift!
Every week, 1 person will be randomly selected from the respondents with the correct answer rate of 100%, and a set of mascots and dolls for the 2022 Beijing Winter Olympics and Paralympics will be sent out, and 5 people will be selected to receive surprise answering gifts. The answers to the questions and the winners will be announced in this programme.
"Ice Snow Clever" "Who is the champion of this period?" Rules of prize-winning quiz:
Participate in the first championship contest, and you will have a chance to get a quiz gift!
After the program is broadcast, 1 person will be randomly selected from the contestants who have successfully locked in the first champion, and a group of dolls named "Ice Shield Snow Rongrong", the mascot of the 2022 Beijing Winter Olympics and Paralympics, will be won, and 5 people will be selected to get surprise quiz gifts! The winner will be announced in this programme.
(Ice mound and melting snow)
03 Activity advantage
(Event registration page-Aixiu provides technical services)
1, build a player recruitment platform and actively guide the participation of the whole people.
By reviewing the history of the Winter Olympics and the ice and snow sports, we will popularize popular science expertise and convey the Olympic spirit, so that people can understand the Winter Olympics and the ice and snow sports in a relaxed atmosphere and stimulate the enthusiasm of people from all walks of life to participate in the ice and snow sports. The column group "Ice Snow Clever" opened up a registration channel through the Jishi APP, which shortened the distance between TV programs and viewers. Users only need to fill in their personal information online through the "Jishi" APP to complete the event registration.
2. One-way communication and two-way interaction.
Compared with the new media in the era of media convergence, TV programs belong to one-way communication, which can not quickly approach the audience and have a benign interaction with them. The most common traditional way of interaction is through telephone, email, etc. But in the new media era, this method has long been unable to attract the attention of the audience.
In this program, activities are skillfully used to interact with the audience. In the early stage of the event, the audience can participate in prize-winning quiz/quiz activities through the Jishi APP, which can arouse the audience's interest in the Winter Olympics and guide the participating and interactive audience to watch TV programs on time.
3. Multi-screen communication to achieve multiple effects
TV programs have the characteristics of live webcasting, low flexibility and TV viewing, so viewers can't watch programs online anytime and anywhere.
With the rise of short videos, the audience's interest has changed from long programs to wonderful moments.
Influenced by the network platform, variety shows have been impacted, so it is necessary to expand media channels to improve the audience's attention of traditional TV variety shows.
The media APP plays such a role very well. The "Program Review" and "Wonderful Moment" sections are planned in the Jishi APP. With the advantages of the mobile terminal, viewers can watch every program video anytime and anywhere. At the same time, through the "wonderful moments" section, the highlights of the program are enlarged to attract the attention of the audience.
For the media-integrated APP, moving TV programs to mobile phones not only fills the content of the APP, but also makes the programs spread efficiently.
The combination of TV programs and media has created a new marketing model.
Media convergence APP has become an important channel for media convergence. Use the internet to play and plan various activities and carry out two-way empowerment.
For traditional TV programs, we can make use of the flexible advantages of the media APP to interact with the audience through various activities and highlight the highlights of the program. At the same time, through the advantages of activities, the viewing rate and on-demand rate of programs are improved.
For media-integrated APPs: Expand the influence and users of the app with the help of the content advantages and brand advantages of the program.
end
Under the ripening of the Internet, traditional TV programs have also developed into interactivity with the help of the advantages of media apps.
Activities have become interactive links. With the help of media APP, actively carry out various marketing activities, narrow the distance with users and promote the development of related columns.