Keywords e-commerce; International economy and trade; affect
Nowadays, China's influence in the world is growing, international trade is becoming more frequent, and the volume of international trade is gradually increasing. Under the background of the rapid development of e-commerce, it has had a far-reaching impact on international trade, changed the traditional development form of international trade, and realized the work of selecting target products, negotiating, placing orders and paying. With the help of e-commerce, it has provided many conveniences for the development of international trade, realized the electronization of international trade, promoted international exchanges, helped the country open the international market, and further promoted the effective development of China's economy.
First, the impact of e-commerce on international economic and trade
(A) to achieve the development of electronic trade
The emergence of e-commerce is of great significance to the development of international economy. Finding effective trading partners and finding more suitable partners through electronic platforms is the most concerned topic for every enterprise. The traditional way of international trade development will consume a lot of manpower, material resources and financial resources to find high-quality partners. E-commerce has solved this problem, and can realize the effective investment of manpower and material resources in a short time without the control of space and time. Domestic enterprises can establish their own exclusive websites, upload their related products to the network, and realize the publicity and promotion of enterprises through electronic platforms, so that the whole world can see them, attract corresponding customers and facilitate the development of cooperation. In addition, the negotiations and consultations on trade issues between the two trading parties are conducted through electronic communication. Of course, the payment method has also changed. The transaction of tangible and intangible goods follows the operating standards of e-commerce and realizes the electronic transaction of international trade.
(2) Broaden the international trade market of enterprises.
In 20 14, the transaction scale of e-commerce market in China was 12.3 trillion yuan, up by 210.3% year-on-year, among which online shopping increased by 48.7%, which exceeded 10%[ 1] of the total retail sales penetration of social consumer goods for the first time. E-commerce is a mainstream economic development model, which enables enterprises to break the original trade barriers, expand the scope of international trade and improve their influence in the international community. The implementation of e-commerce in international trade can provide many advantages for enterprises to enter the international community, improve their visibility in the international community, greatly enhance their influence, and be conducive to the overall improvement of international trade quotas.
(C) to achieve diversification of international trade subjects
The development of e-commerce economy is based on the Internet and computer platform, and a number of virtual enterprises are set up under the network environment [2] to give full play to the tasks and businesses that a single foreign trade enterprise cannot complete. There are more and more participants in the e-commerce environment, and the foreign trade level of some small and medium-sized enterprises is gradually improving. International trade is conducted in the form of e-commerce, which will not be affected by the scale of enterprises and can realize the effective operation of trade.
Second, the international economic and trade development strategy under the background of e-commerce
(A) actively cultivate e-commerce talents
Under the background of e-commerce, the international economy presents the trend of informationization and modernization, and has broad development prospects [3]. In order to better apply e-commerce to international economy and trade, there is a great demand for talents, who are needed to implement it. Cultivating e-commerce talents has become an important goal in China at present. Therefore, foreign trade enterprises should cooperate with universities, carry out "order-based" talent training, focus on training e-commerce talents, and sign talent orders with universities, which can strengthen the attention of universities and be conducive to the training of e-commerce talents. In addition, the application of e-commerce talents should be fully combined with the development form of international economy and trade, and the positions of talents should be arranged according to the changes of the market. They should undergo rigorous evaluation, testing and training before taking up their posts. Professionals should not only have knowledge of e-commerce, but also have skilled computer operation skills and knowledge of international trade, which is conducive to the maintenance of e-commerce platform and the development of international trade. It is an effective way to realize the effective use of e-commerce and the all-round development of international trade.
(B) to optimize the legal system of e-commerce
In order to ensure the safe application of e-commerce in the international trade environment, we should strengthen the relevant legal construction, such as tax issues, information asymmetry in e-commerce, e-commerce fraud and other phenomena, which should be clearly listed in legal provisions, and timely summarize the possible threats and risks in the past e-commerce and write them into relevant legal documents of e-commerce. At the same time, because the development of national trade involves certain tax issues, effective consultations should be conducted according to the tax systems of the two countries to rationally and strictly regulate the international trade market.
(3) Actively develop international portals.
Through the analysis of the operation of modern foreign trade enterprises, we can know that foreign trade work is carried out by effectively promoting product information with the help of corresponding foreign trade websites. Uploading pictures, descriptions and keywords of products through relevant website platforms can show products more specifically and directly, and does not provide customers with corresponding price reference intervals. Generally speaking, domestic foreign trade websites are in both Chinese and English, which is beneficial to provide more comprehensive information for foreign customers. At the same time, enterprises should make full use of the advantages of the current development of e-commerce, give play to their highly interactive marketing model, establish a perfect service mechanism, advocate providing active services to customers, and push relevant information, so as to expand their influence, broaden their international portals, and help China's economy to go international. At the same time, foreign trade enterprises should closely combine online research, online communication and customer management to co-ordinate enterprise resources and provide conditions for the implementation of international trade e-commerce [4].
(D) to strengthen the construction of information systems
With the development of e-commerce economy, especially the continuous improvement of international trade quota, the requirements for information technology and network environment are also increasing, and the security and stability of information systems are highly demanded. The process of e-commerce will involve international trade transactions and payments. If the system security is not properly maintained and protected, it will lead to loopholes in the information system, the security of transactions will be limited, and the relevant data and information of international trade will face the threat of being snooped. In view of the current problems, we should strengthen the construction of information system, emphasize the security and stability of the system, constantly upgrade and encrypt the international e-commerce economic operation system, ensure the confidentiality of international trade, and maintain a relatively safe and stable trade environment.
Three. Concluding remarks
To sum up, e-commerce has become a topic leader in the 2 1 century, and its application fields are constantly expanding, and its application value is also constantly improving, playing an important role in international trade. With the rapid development of electronic commerce, it has a far-reaching impact on international trade. In order to better integrate e-commerce into the development of international trade, we should pay attention to the cultivation of e-commerce professionals, optimize the legal system related to e-commerce, actively develop international portals, broaden the platform for e-commerce development, make China's economy go international, comprehensively promote China's economy, and then expand its influence.
References:
Qiao Yang, Shen Meng, Liu Jie, Yang Guang, Yue Qiang. The influence of e-commerce on international trade and its application analysis [J]. Foreign trade and economic cooperation, 2012,03: 39-41.
[2] Liu Chang. The influence of e-commerce on international economy and trade and its countermeasures [J]. Enterprise Herald, 2015,06: 46-47.
[3] Qin Sirui. The influence of e-commerce on international economy and trade and its countermeasures [J]. Shang, 2015,04: 82.
[4] Hou Bin. On the influence of e-commerce on international economy and trade and suggestions [J]. Journal of Jiamusi Vocational College, 20 15,1:460-461.