First, the advantages of running a school by industry
(-) Running a school by profession is conducive to strengthening the professional construction of higher vocational colleges.
Specialty construction is the fundamental guarantee to improve the quality of education and teaching in higher vocational colleges and enhance the characteristics and strength of running schools. Higher vocational colleges should closely rely on the needs of society and professional posts in specialty setting, reflecting adaptability and foresight. However, due to the lack of clear understanding and grasp of regional economic development planning and industrial structure adjustment direction in higher vocational colleges, it is also difficult to analyze the post ability required by professional posts and post groups, so it is difficult to meet the above requirements, and there is blindness to some extent. And industry departments and enterprises have strong advantages in these aspects. For example, shandong institute of commerce and technology, Qingdao Hotel Management College and Shandong Cuisine Senior Technical School, which belong to Shandong Commercial Group Corporation, rely on industries and enterprises to run schools for the secondary industry, which fully shows such advantages. Shandong Commercial Group Company is a large enterprise group transformed from Provincial Department of Commerce 1992. After ten years' reform and development, it has become a large-scale enterprise group with commerce as the leading factor, biochemical drugs's scientific research and production, real estate development, education, hotel tourism, food processing and newspaper industry developing together, and integrating science, industry, trade and Industry-University-Research. The total assets are nearly10 billion, and the annual sales exceed 5 billion. It has a number of retail and production enterprises, biochemical drugs Research Institute, diversified property rights structure and a listed company. The above-mentioned schools have grown up in decades of industrial soil and environment, accumulated rich experience in running vocational education and formed excellent vocational education resources. Under the new situation, relying on many advantages of the group, the school has developed rapidly. The specialty setting in shandong institute of commerce and technology has closely strengthened the cooperation with the enterprises affiliated to the group company, and has successively opened many specialties such as pharmaceutical trade, biopharmaceuticals, refrigeration and air conditioning, marketing, construction engineering technology and management, chain operation, cooking and catering management. Due to the strong adaptability of these majors, the employment situation of graduates is very ideal, which also plays a great role in promoting enrollment. Graduates majoring in pharmaceutical trade jointly run by Zheng Da Freda Group have been snapped up for several years, and students would rather choose employment than receive undergraduate education. In terms of specialty construction, the school has set up a number of specialty construction advisory committees by taking advantage of the talents of the group, with relevant leaders, general managers of some affiliated enterprises and business technical backbones as members, and demonstrated around the specialty training objectives, ability requirements, teaching plans, curriculum setting and practice training, and put forward many valuable opinions and suggestions, which laid a good foundation for specialty construction. The College and Zheng Da Freda Group, a subsidiary of the group, jointly set up the specialty of pharmaceutical trade and biopharmaceuticals. Schools and enterprises have formulated training objectives and teaching plans, and organized and implemented them in the whole process of talent training. Qingdao Hotel Management College invited Chinese and foreign general managers and personnel directors of Sofitel Ginza, a five-star hotel under the group, to come to the college to help demonstrate the specialty setting and the construction of teaching plan, ensuring the market pertinence and adaptability of the college.
(B) Industry-run schools are conducive to the transformation and structural optimization of teachers in higher vocational colleges.
The professional quality of teachers determines whether students' ability and quality can meet the needs of society. Teachers are the key to switch the management technology and experience of enterprises and the cutting-edge technology of subject development to the teaching process in time. To this end, Shandong Commercial Group Company takes advantage of its own advantages and takes a number of measures together with its subordinate higher vocational colleges to speed up the reform of the teaching staff. First, it is stipulated that the college should ensure a certain number of teachers to work in enterprises every year, and require affiliated enterprises to provide necessary conditions, strengthen management and ensure the actual effect of the work. It not only requires enterprises to write evaluation opinions, but also requires teachers to carefully write internship reports, and take research reports and papers as important reference conditions for professional title evaluation, so as to cultivate students with "double-qualified" quality and ability. The second is to formulate preferential policies to attract high-level, high-quality and highly educated talents to teach in the college; The third is to encourage the college to establish a stable team of part-time teachers. The group requires the heads of affiliated enterprises and business backbones to give lectures at the school frequently, which has promoted the teaching quality of the college.
(3) Running a school in an industry is conducive to the construction of a training base.
Practice teaching is an important part of talent training in higher vocational education and an important guarantee of teaching quality in higher vocational education. The specialty setting of higher vocational colleges affiliated to the industry is generally closely combined with the reality of enterprises affiliated to the industry and makes full use of the resource advantages of enterprises in the industry. Therefore, industrial enterprises provide the possibility for the development and effective utilization of training bases in higher vocational colleges. The effective coordination and macro-control between the industry authorities and enterprise groups provide a guarantee for the successful and efficient operation of the training base. Most of the specialties of shandong institute of commerce and technology and Qingdao Hotel Management College are developed by relying on the advantages of the enterprises affiliated to the group, and the enterprises affiliated to the group have also become important practice bases of the two higher vocational colleges. For example, the provincial World Trade Center, Ginza Mall, Ginza Shengyang Logistics Center, Zheng Da Freda Pharmaceutical Co., Ltd., real estate development company, Sofitel Hotel and Quancheng Hotel, which belong to the Group, have all become important internship training bases of the school.