Summary of college art papers 1
On the importance of the application of artistic graphic symbols in commercial advertisements
Before the emergence of human language, the way people recorded and transmitted information mainly depended on artistic graphic symbols. From knotting notes to the appearance of hieroglyphics, graphic symbols are constantly used and developed, which lays the foundation for artistic graphic design and makes this symbol from people's daily needs develop into a unique semiotics at this stage. In the current commercial advertisements, artistic graphic symbols play an important role in the advertising field. It can clearly display commercial information, nature and principle in a specific environment, and is an important part of commercial advertisements. Then, what is the symbolic meaning of artistic graphic symbols and its importance in commercial advertising application? The author discusses this issue.
1. Symbolism of artistic graphic symbols
Graphical symbols are a kind of language invented by human beings. They are carriers to convey things' information and can represent something. In commercial advertising design, artistic graphic symbols mainly include the following types: traditional graphic symbols, natural graphic symbols and abstract graphic symbols, and different types of graphic symbols have different symbolic meanings.
1. 1. Symbolic significance of traditional graphic symbols
With the development of human society, traditional graphic symbols are gradually formed to meet human needs. They usually have symbolic meaning of praying for good luck, such as animal patterns with hierarchical and condescending significance, and dragons as symbols of emperors. Its symbolism includes temporality, regionality and culture, and temporality represents the antiquity, history and vicissitudes of the past; Regionality refers to nationality, race, etc. Culture refers to the typical culture in different regions.
1.2. Symbolic significance of natural graphic symbols
Natural graphic symbols usually come from nature, not artificially created, but exist in nature. There are many kinds of this type of graphics, and different types have different symbols. Usually, they symbolize similar concepts or intentions according to their external styles and characteristics, such as tree rings, time, honeycomb structure, architecture and so on.
1.3. Symbolic significance of abstract graphic symbols
Abstract graphic symbols are divided into regular and irregular, and usually symbolize people's visual psychology according to their external styles, such as the square symbolizes credibility and solidity. Triangle symbolizes hierarchy and sharpness; Irregular geometry symbolizes fluctuation, distortion, excitement and noise.
2. The importance of artistic graphic symbols in commercial advertisements
2. 1. can effectively spread information.
From the perspective of communication, applying artistic graphic symbols to commercial advertisements can not only effectively carry information content, but also effectively spread information. In commercial advertising, whether it is film and television advertising production or graphic design, the main function of using artistic graphic symbols is to convey the relevant information of goods in order to establish contact with consumers. Compared with words, what are the applications of artistic graphic symbols in commercial advertisements? Born with an image, but with intention? Features can not only restore and beautify the modeling of advertising products to the maximum extent, but also bring consumers a clear visual experience. In addition, in symbolic sense, artistic graphic symbols are more likely to resonate with consumers' visual cognition. Through artistic graphic symbols in commercial advertisements, consumers can not only feel the beauty of goods, but also appreciate the profound connotation, which greatly enhances the visual effect of advertising pictures.
2.2. It can effectively inherit folk culture.
The design of artistic graphic symbols is inseparable from culture, which carries the civilization and aesthetic concepts of human society through unique forms of expression. In modern commercial advertising design, designers can effectively link the symbolic meaning of graphic symbols with the image of enterprise products through flexible and diverse expression skills, which can not only remind consumers of history, but also integrate folk culture into the corporate culture concept, thus establishing a strong social credibility. For example, when designing national traditional food advertisements, designers should not only grasp consumers' psychology, but also integrate traditional folk culture, and more importantly, show traditional culture vividly through graphic symbols. For example, there are two graphic symbols in the moon cake advertisement of Mid-Autumn Festival: Moon Palace Fairy and Moon Cake, the former means Chang 'e and the latter means food. This ingenious combination of graphic symbols not only inherits folk culture, but also publicizes the delicacy of moon cakes.
2.3. Can promote sales.
Advertising design of modern business is of great significance to stimulate consumption psychology, guide consumption patterns and concepts, and spread consumption culture. When designing advertisements, designers usually use rich intentional image symbols to create a beautiful conceptual form, so as to better realize the connection between the function, aesthetics and consumption concept of goods, and thus obtain the value recognition and emotional appeal of consumers. After careful treatment by designers, artistic graphic symbols present a nearly perfect conceptual form. When consumers see this kind of advertisement, they can get some satisfaction from their spiritual and material life. For example, in real estate advertisements, showing the beautiful environment and detached life concept in the form of artistic graphic symbols is almost consistent with the needs of consumers, which can make consumers have the impulse to spend.
2.4. It has the functions of aesthetic experience and spiritual satisfaction.
In commercial advertisements, consumers' aesthetic appreciation of artistic graphics changes from visual impact to emotional change, which is finally reflected in their behavior. As far as the communication intention of commercial advertisements is concerned, the main purpose is to convey commodity information through artistic graphics. Using this artistic mode of communication can effectively mobilize consumers' aesthetic feelings, stimulate consumers' yearning for a better life, and finally stimulate consumers' consumption. As far as consumers' visual perception is concerned, the aesthetic experience of artistic graphic symbols in commercial advertisements is a process from visual pleasure to emotional singing, and finally to spiritual sublimation.
Are consumers' aesthetic pleasure and spiritual satisfaction similar? Siamese twins? Once one of them is satisfied, the other one is easily satisfied. The design of modern commercial advertisements pays more and more attention to the organic combination of aesthetics and spirit, and also integrates the function, quality and folk culture of products, so that consumers can meet their spiritual needs while recognizing the aesthetic and cultural values displayed by artistic graphic symbols.
3. Concluding remarks
To sum up, artistic graphic symbols play a very important role in commercial advertisements. With the changes of the times, great changes have taken place in the artistic graphic symbols of commercial advertisements. Designers should closely combine artistic graphic symbols with modern technology and adapt to the space environment in order to realize their functions and bring pleasant enjoyment to consumers.
Introduction to College Art: Final Paper II
Value Embodiment of Contemporary Pearl Embroidery Art in Urban Home Decoration
I. Introduction
? China bead embroidery culture has become a tradition and a force of inheritance to some extent? . The application of bead embroidery technology in all aspects can be applied to various urban home designs with distinctive styles. The material of bead embroidery is special, which can show the effect of relief. Pearl embroidery is a traditional manual skill. Craftsmen sew exquisite beads by hand, and then adopt certain treatment methods until the perfect effect of the work is achieved.
Second, the role and characteristics of bead embroidery art
The bead embroidery process is made by professional embroiderers with beads or beads of various colors. Pearl embroidery materials are rich, including pearls, glass beads, beads, tubes, artificial gem, crystals, acrylic and some unconventional materials. Pearl embroidery home decoration is characterized by gorgeous, exquisite and perfect, with relief visual effect. Secondly, bead embroidery can change the texture of the material, thus breaking the texture and touch of the original material itself and making it better reflected in various aspects such as urban home decoration.
Third, the choice of bead embroidery art in home decoration materials
(A) the decorative requirements of bead embroidery
Pearl embroidery home decoration is made of polyester, silk imitation, wool fabric and other fabrics. The fabric sewn with embroidered beads is beautiful and dynamic. The wool fabric decorated with sequins forms a strong contrast effect with sequins, which is dazzling. Pearl embroidery home decoration is made by rubbing patterns on home improvement materials, and then processing them with mosaics and ornaments. High-grade bead embroidery is to make a large number of patterns on decorative materials to form a structure. Pearl embroidery is generally only a small ornament of beads.
(B) color matching in home decoration with beaded embroidery
The color matching of bead embroidery should be consistent with the style of home decoration. Whether it is a combination of similar colors and complementary contrasting colors, as long as the overall style is consistent with the home improvement style. The brand home improvement design is often implemented according to the series, and it is also sold by the series effect in the sales stores. Therefore, the color of beaded home decoration needs to meet the requirements of series sense to complete the design, and it is necessary to pay attention to the perfect combination of the color of beaded home decoration materials and the overall design style.
(C) the requirements of bead embroidery for home materials
Don't use too heavy or dull materials for fresh home decoration, and don't need to use too many sequins and other materials, so as not to destroy the overall effect of home decoration; For home products with rich colors, heavier materials are often used, and large bead embroidery materials are selected to show the visual sense of characteristic home decoration; National style home decoration is suitable for embellishment with natural wood embroidered beads, colored diamond, etc. However, if you need to show a rich home improvement effect, you can choose diamonds and sequins with gold and silver to complete the performance.
Fourth, the performance of bead embroidery in home decoration
(A) split and merger
Redesign the decorative part of conventional household products and split and reorganize the design elements. Using people's unchanging thinking mode to carry out reverse design research, home products can reflect the fashionable and avant-garde performance effect and the unique characteristics of home products. The greater the variety of embroidered beads, the more visually shocking the contrast with normal home design. Because people often think in the form of home decoration with directional thinking, this deformation can attract people's attention and favor.
(2) Repetition and arrangement
The repeated arrangement and combination of some elements in home decoration design has a profound visual impact effect. We often see that the repetition of unit elements has strength and rhythm. Repetition can deepen the impression in people's minds by repeating elements. Embroidered beads can be repeated in a single form or in combination with patterns, and visual shock will be more effective.
(C) exaggeration and personality
In home decoration design, the characteristics of decorative objects are highlighted through exaggeration of volume, size and quantity. Exaggeration is to emphasize the characteristics of design objects. There are many exaggerations in home decoration design. Embroidered beads can also be displayed flexibly, which can achieve a good aesthetic effect. Embroidered beads can be exaggerated in number. In addition to decorative materials, exaggerated objects can also make appropriate exaggerated changes to the details of home decoration, reflecting the overall effect with individual characteristics.
(4) Convergence, dispersion and completeness
The dispersion of embroidered beads is a composition method of decomposition and combination, which divides the whole part into small parts and then carries out decorative combination. The scattered part is different from the prototype part, and there are similarities between these elements, and there are also some changes in the unification. The technique of dispersion and combination is mostly reflected in the change of pattern organization form in home decoration. Deconstructive home decoration is a way of disassembly, which separates the objects of home decoration and then reassembles them into a new image, so that home decoration has a visual impact effect.
(E) Contrast and harmony
Arrange and compare the whole and part of home improvement in an orderly way, and compare the parts. The application in home improvement design refers to the contrast between the details of home improvement and the whole home improvement, so as to make it visually harmonious.
Fifthly, the application of bead embroidery art in modern home decoration.
(A) the embroidery requirements of bead embroidery art
The size and material requirements of embroidered beads, it is very important to choose embroidered beads when embroidery. When completing the embroidery process, choose materials with the same size and volume. Beads of different sizes will affect the final big effect. The direction of embroidering beads, when embroidering beads, all the beads must be inclined in the same direction, so that there will be a sense of luster. When the starting point requires embroidered beads, the starting point is usually the bottom row (lower left corner or lower right corner) of the pattern. It is required to lay the tail of the embroidery thread first, then put a few stitches on the back of the embroidery cloth (be careful not to put them in front) and then go out from the straight needle point. Need to close the needle. When the embroidery thread is almost used up, put the needle into the back of the embroidered cloth, put a few needles in the back of the embroidered cloth, and then cut it directly, and be sure to re-knot it. Pay attention to the embroidered cloth with as few knots as possible.
(B) the use of bead embroidery in wedding home decoration design
Hand-embroidered beads show luxury and exquisiteness. No matter how time goes by, the handmade bead embroidery technology on wedding home decoration is the darling sought after by beauty lovers. Among them, there are creative Fox, Farahan and so on. It is the most commonly used in bead embroidery art design. Embroider dazzling three-dimensional patterns with novel and unique traditional techniques, bringing a gorgeous and luxurious feeling. Embroidery, lace, rhinestones, bead embroidery, fur and other gorgeous decorations will be concentrated in her design, either enchanting, grotesque, decadent or retro, plus the beautiful curves of the human body, which looks noble, elegant and charming, as shown in figure 1
(C) the use of bead embroidery in Chinese home decoration design
In recent years, a strong Chinese style has intensified in the field of home improvement design. The cultural essence passed down for thousands of years has become an inexhaustible source of inspiration for designers to create and design. 20 15 Advanced Home Decoration Design Conference was held in the Golden Hall of Beijing Hotel. Jiezhuang design can be highly summarized into five characteristics: Want? A gift? For the soul, for? Cam? For materials, what? Embroidery? For work, for? National color? Ning Hui, as an individual, has presented the civilization of China's home decoration design for thousands of years, and created a unique home decoration image of modern China, which will continue? Through ancient and modern times, blending Chinese and western? China spirit, combining the elegant and graceful home decoration culture of Song Dynasty with the international popular home decoration trend of 20 15 light and soft colors, launched a subtle dialogue about aesthetics and history, flowers and poems and paintings. Elegant and light design, elegant and noble colors, reeling, brocade, gold printing, embroidery and other unique skills handed down from China make the home decoration dazzling, which can be called a masterpiece of perfect integration of classics and fashion, as shown in Figure 2.
Conclusion of intransitive verbs
The art of bead embroidery plays a great role in modern home decoration design, and its artistic effect of icing on the cake will always be favored by people. As a new decorative technique in home decoration, beaded embroidery has more and more hand-made techniques, and its decorative patterns, colors and materials are also influenced by fashion trends. In modern home decoration design, we should always pay attention to fashion trends, grasp aesthetic needs, use different textures and techniques of home decoration, skillfully use different modelling technique and special techniques of bead embroidery decorative patterns, colors and materials to design, enrich the appearance of home decoration according to different decorative themes and design techniques, and make bead embroidery more contemporary and appealing in home decoration. Understanding the application and techniques of bead embroidery in modern home decoration not only recognizes the importance of bead embroidery in home decoration, but also inherits and praises the traditional handicraft art in China.
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