Doctor, professor and master tutor, engaged in teaching and scientific research in communication, advertising, media operation and management. 1986 graduated from the history department of Wuhan university with a bachelor's degree in history of China; In 2004, he graduated from College of Literature and Journalism, Sichuan University with a master's degree in communication. In 2007, he graduated from the School of Literature and Journalism of Sichuan University with a doctorate in literature.

From June 20, 2007 to October 0, 2007, he studied and worked in Britain (in 2009, he was entrusted by the Western Training Program of the National Scholarship Fund Committee to be a visiting scholar in university of westminster, England).

Presided over national projects 1, 3 provincial projects and 4 provincial projects; Participated in 7 provincial and ministerial projects. He has published 39 academic papers, 33 Chinese core journals (including 17 source journals), 7 NPC materials and 4 monographs, including monograph 1 book, editor-in-chief 1 book and 2 co-authors. 1, monograph: Aesthetic Perspective of TV Advertising in Consumer Society, Jilin University Press, published in May 2007.

2. Editor-in-Chief: Introduction to Humanities and Humanistic Quality, Southwest Jiaotong University Press, published in September 2004.

3. Co-author: (1) Aesthetic Psychology in the Age of Media Industrialization, published by Zhejiang University Press in June 2008.

(2) Interpersonal Psychology of College Students, published by Southwestern University of Finance and Economics Press in June 2008. Academic papers:

1, "TV advertising uses and expresses fashion to enhance popularity", Contemporary Communication, 20 13.06(CSSCI source periodical);

2. Analysis of the influence of the sexual attraction of TV advertisements on college students' sexual concept, Journal of Southwest University for Nationalities, 20 13.05(CSSCI source journal);

3. Research on the harm of vulgarization of TV advertisements and its supervision mechanism, Tianfu New Theory, 20 12.05(CSSCI source magazine);

4. Advertising Characters and the Construction of Modern Myths, Contemporary Communication, 20 12.05(CSSCI Source Journal);

5. Public Crisis and the Realization of Citizens' Right of Communication under the Network Environment, Contemporary Communication, 20 1 1.02(CSSCI source periodical);

6. Aesthetic consumption and product consumption from the perspective of consumer society, contemporary communication, 20 10.04(CSSCI source magazine);

7. On the negativity of visual aesthetics in TV advertisements, Journal of Southwest University for Nationalities, 2009,438+02 (CSSCI source magazine);

8. * * * Vibration and Reconstruction of Meaning: Analysis of the Relationship between Advertising and Fashion, Tianfu New Theory, 2009.05(CSSCI Source Magazine);

9. Contemporary communication of network interpersonal communication in the absence of nonverbal communication, 2009.02(CSSCI source journal);

10, On the Aesthetic Evolution of Consumer Society, Journal of Southwest University for Nationalities, 2008.05(CSSCI Source Journal);

1 1, Aesthetic Characteristics of TV, Contemporary Communication, April 2008.04(CSSCI Source Journal);

12, aesthetic characteristics of TV advertisements, contemporary communication, 2007 0 1 (Chinese core journal);

13, On the Literariness of Advertising in Consumer Society, Journal of Southwest University for Nationalities, 2006. 1 1 (Chinese Core Journal);

14, The Universal Beauty of Advertising in the Consumer Age, Contemporary Communication, 2006.06 (Chinese core journal) (full text of aesthetics, copied by NPC, reprinted in February 2007) (authoritative core journal);

15, on TV cultural communication and the promotion of humanistic spirit, Journal of Southwest University for Nationalities, 2006.05 (Chinese core journal);

16, Advertising Environment and the Construction of Modern Myths, Contemporary Communication, 2006.03 (Chinese core journal) (full text of news and communication, reproduced by NPC, July 2006) (authoritative core journal);

17, On the Construction of TV Cultural Diversification, Modern Communication, 2006.02(CSSCI Source Magazine);

18, aesthetic characteristics of TV advertisements, contemporary communication, 2006, 38+0 (Chinese core journal);

19, Media Research from the Feminist Perspective, Journal of Southwest University for Nationalities, 2005.06 (Chinese core journal) (the full text of News and Communication copied by NPC was reproduced in 2005.438+02) (authoritative core journal);

20. Entertainment and Happiness: Production Factors of TV Advertising in the Consumption Age, TV Research, June 2005.06 (CSSCI Source);

2 1, Three Issues on Farmers' Information Consciousness, Urban Reform and Development, 2004.438+0 (Chinese Core Journal);

22. lazarsfeld's Contribution to Communication, Journal of Southwest University for Nationalities, February 2004 (Chinese core journal);

23. On the Criterion of Cultural Criticism of Advertising, Journal of Southwest University for Nationalities 2003+02 (Chinese core journal); Copy of National People's Congress, Cultural Studies, reproduced in full in 2003+02 (authoritative core journal);

24. Visual culture and its entertainment, Journal of Southwest University for Nationalities, 2003.438+02 (Chinese core journal);

25. On Emancipating the Mind, Seeking Truth from Facts and Advancing with the Times, Theory and Practice (Essays), Southwest Jiaotong University Press, 2003+02;

26. Focus Communication and Publishing Strategy, Journal of Southwest University for Nationalities, 2003+0438+0 (Chinese core journal); The full text was reproduced in issue 438+02, 2003 (authoritative core journal);

27. On the Brand Strategy of Private SMEs in China at the Present Stage, Sichuan United Front, 2003.09 (Chinese Core Journal);

28. The spiral of silence and the consciousness of advertising communication, Contemporary Communication, 2003.06 (Chinese core journal);

29. Interpretation of Hip-hop Culture, Urban Reform and Development, 2003.06 (Chinese Core Journal);

30. Summary of Media Industrialization Research, Entrepreneur Pictorial, June 2003;

3 1, Analysis of Media Capital Operation and Development, Social Science Research, 2003.03(CSSCI Source Magazine); News and Communication, copy of NPC, reprinted in full in August 2003 (authoritative core journal);

32. On several important evolutions of party constitution's stipulation on the nature of the Party, Mao Zedong Thought Studies, 2003.03 (Chinese core journal); The full text of the National People's Congress was reprinted in June 2003 (authoritative core journal);

33. Internalizing Classics and Traditional Communication Orientation, Contemporary Communication 2003.03 (Chinese Core Journal);

34. Development Trend of Media Capital Operation in China, Contemporary Communication, 2003,438+0 (Chinese Core Journal);

35. A Summary of Media Industrialization Research in China, Journal of Southwest University for Nationalities, 2002,438+02 (Chinese Core Journal);

36. Internationalization strategy-the way out for China's advertising industry, today's world, 2002+0438+0;

37. The Breakthrough Road of China Advertising Industry, Shandong Advertising, 2002.02;

38. Social Changes Brought by Knowledge Economy, Essays on Scientific Research, Southwest Jiaotong University Press, 2001.04;

39. Essays on Teaching Reform and Scientific Research, Southwest Jiaotong University Press, 200 1.04.

Scientific research projects:

As the project leader:

1, presided over -20 12, a sub-project of the major bidding project of the National Social Science Fund, "Research on the Statistics and Evaluation Index System of Mass Media for Public Sports Services in China" (11& zd060-012);

2. Presided over the "Twelfth Five-Year Plan" annual project of Sichuan Philosophy and Social Sciences "Research on the Harm of Vulgarization of TV Advertisements and Its Supervision Mechanism" (SC110465438);

3. Presided over the annual project of Sichuan Philosophy and Social Sciences Popularization Plan 20 1 1 "Cultivation and Promotion of Media Literacy of Urban Migrant Workers" (20);

4. Presided over the 20 13 annual project of the 12th Five-Year Plan for Philosophy and Social Sciences in Sichuan Province, Research on the Construction of Urban Ecological Civilization Communication System from the Comparative Perspective between China and Britain (SC13B090);

5. Presided over the 20 10 general project "Research on the Relationship between TV Communication and the Influence of College Students' Sexual Concepts" (xx JYB1004) of Sichuan Sex Society and the Sex Education Research Center of the Key Research Base of Humanities and Social Sciences of Sichuan Education Department;

6. Presided over the 20 12 general project of Sichuan Liquor Development Research Center, the key research base of humanities and social sciences of Sichuan Education Department, "Study on the Development Strategy of Liquor Golden Triangle" (CJY12-05);

7. Presided over the 20 13 general project of Sichuan Revolutionary Old Area Development Research Center, the Key Research Base of Humanities and Social Sciences of Sichuan Provincial Education Department, "Study on Communication Strategy of Ecological Civilization Construction in Sichuan Revolutionary Old Area" (SLQ2013B-05);

8. He presided over the 20 13 general project "Analysis on the Development Path of Cultural Industry in Qiang Areas in the Context of New Media" (QXY 130 1) of the Qiang Research Center of the Key Research Base of Humanities and Social Sciences of Sichuan Education Department.

As a project participant:

1, Participate in the research-Study on the relationship between the ecological structure of rural media and farmers' wealth, the 11th Five-Year Plan of Sichuan Philosophy and Social Sciences in 2006;

2. In 2003, he participated in the general project "Media Aesthetics: Aesthetic Spirit in the Era of Media Industrialization" of the Humanities and Social Sciences Research Center of the Ministry of Education;

3. Participate in the research of -20 10, the annual project of Sichuan Philosophy and Social Sciences Popularization Plan, "Cultivation and Promotion of Teenagers' Media Literacy";

4. Participate in the research —— Sichuan Medical and Health Research Center of the Key Research Base of Humanities and Social Sciences of Sichuan Education Department 20 1 1 Annual General Project "Research on Food Safety and Legal Issues in Farmers' Production Behavior";

5. Participate in the research —— The 2008 general project of Sichuan Sexual Society and Sex Education Research Center, the Key Research Base of Humanities and Social Sciences of Sichuan Education Department, "Study on the Deep Social Factors of the Continuous Growth of College Students' Sexual Behavior";

6. Participated in the research, the 20 10 annual project "Research on the Theory and Method of the Construction of Bashu Cultural Digital Museum" of the Western Regional Cultural Research Center of the Key Research Base of Humanities and Social Sciences of Sichuan Education Department;

7. Participate in the research-the annual project of Sichuan Rural Development Research Center, the key research base of humanities and social sciences of Sichuan Provincial Department of Education, "Research on Innovation, Transformation and Popularization of Agricultural Scientific and Technological Achievements in Sichuan Province". 20 13 1 1 Up to now, deputy general manager of Sichuan Tongda Construction Co., Ltd.;

From June 20 12 to March 20 14, director of the international department of Buy Tenants magazine sponsored by Sichuan Party Construction;

2065 438+00-2065 438+02 Deputy General Manager of Sichuan Zhong Da Real Estate Co., Ltd.;

2065 438+00-2065 438+0 1 General Manager of Chengdu Maiga Advertising Company;

2009 1-65438+2, visiting scholar in university of westminster, UK;

From July 2007 to October 2009 10, she worked as a translator in British SMARTYING Co., Ltd.

From September 2007 to June+February, 5438, he served as a Chinese teacher at Confucius Institute, University of London, UK.

1September 1998 to1October 2000, Chengdu Forrest Gump Food Co., Ltd. was established;

June1994-September 1998, and hosted Sichuan Economic Research magazine;

1June 1992 to1June 1996, Sichuan heli communication co., ltd was established and operated.