In the accelerating society, people have more opportunities to use business plans, which are usually a combination of marketing, finance, production, human resources and other functional plans. What problems should be paid attention to when drafting a business plan? Below I will sort out the college students' business plan, I hope you like it! About College Students' Entrepreneurship Plan 1 1. Introduction of Campus Entrepreneurship Environment With the development of social economy and culture, people's life rhythm has accelerated, and people's living environment and lifestyle have changed greatly! Part-time job has become a fashion, and the market for students' part-time job is very broad. Part-time job is the need for students to reduce their financial burden; The need to apply what you have learned; Students understand the needs of society; The need to improve students' comprehensive quality; The need to increase social experience; In order to meet the needs of basic work. Group consumption has quietly entered people's lives and become popular, which is the need and necessity of social development. Group consumption involves all aspects of people's lives. Group consumption enables people to save money and time, and get the maximum consumption income with the least investment. There is more market for student group consumption. Students are pure consumers with high brand awareness and brand loyalty. Student consumption is also in the forefront of society. Group consumption is personality. Brand. Affordable and the best way to spend. To build the terminal market of group consumption in colleges and universities, its commercial market development potential is immeasurable! Second, the purpose of campus entrepreneurship is to focus on the development of the university market, establish a campus part-time platform, a student practice platform, and a campus entrepreneurship platform to serve students and universities. Third, the theme of entrepreneurship is related to the growth of students: let students participate in social practice, understand society, understand society, practice while learning, apply what they have learned, and improve their comprehensive quality. The campus market is developed, managed and maintained by students themselves. Fourth, the entrepreneurial goal is to occupy the consumer terminal market in colleges and universities and the surrounding consumer market centered on colleges and universities, and build a joint fleet of entrepreneurial brands in colleges and universities. V. Market demand point 1. Students need to lighten their financial burden. 2. Students need to participate in social practice and improve their comprehensive quality. 3. Students' personality consumption and brand consumption. Affordable consumption. The need for safe consumption. 4. The necessity of improving students' employment in colleges and universities. Respond to the need to encourage college students to start their own businesses. The need for businesses to open the campus market 8. The needs of social and economic development trend. The commercial potential of the project The long-term goal of this project is to occupy the university consumer terminal market and the university-centered terminal consumer market, and its commercial prospect is immeasurable! About College Students' Entrepreneurship Plan 2. Project Strategy (1) Business Environment Open a distinctive coffee shop near South Street where all kinds of people are concentrated, providing various grades of coffee and cakes, so that students, ordinary workers and white-collar workers can find coffee suitable for their own consumption level; Provide elegant and independent private rooms for couples or business people to have their own private space. (2) Advantages and disadvantages 1, Advantages: (1) My family has been in business since childhood, and I have known how to run a shop since childhood, and I am not afraid of strangers and can communicate with people better. I have also received many years of basic education, and have relatively perfect basic knowledge and personality. (2) College students are one of the most innovative people. We college students are often full of hope for the future, with young blood, vigorous vitality and the spirit of "newborn calves are not afraid of tigers". (3) "Policy advantage" is one of our advantages. Preferential loans, tax reduction and exemption, legal protection and other policies tilt and support. It is a great guarantee for our college students to start their own businesses smoothly. (4) I have run a coffee shop near my store, and I have a certain understanding of the business model and the needs of various people. At the same time, I like coffee very much, and I will taste it. (5) After four years in school, some like-minded friends from many majors can form an entrepreneurial team. Everyone will have their own advantages, so that when the entrepreneurial team is formed, there will be synergy. Because of a certain emotional foundation, the stability of the team is relatively better. 2. Disadvantages: (1) eager for success, lack of market awareness and enterprise management experience. Although I have mastered some book knowledge, I lack the necessary practical ability and management experience. In addition, due to the lack of sufficient understanding of the market and marketing, it is difficult to be competent as an enterprise manager at once. (2) The comprehensive quality is weak. First, there is a lack of knowledge in management, law and venture capital. Although I have seen some management knowledge in school, I am lacking in personnel management, financial management, material management, production management and marketing management, economic law, taxation, intellectual property law and so on. Second, market analysis (I) Analysis of the current situation of the coffee industry The coffee terminal sales markets are: coffee and western-style fast food chain stores, star-rated hotels and western restaurants. Among them, cafes and western fast food chains are mainly composed of Shangdao coffee, Starbucks coffee, real pot coffee, McDonald's and Pizza Hut. The average monthly sales of these chain stores are 2 1. 18 tons, accounting for 30. 18%, followed by the average monthly sales of star hotels 16.47 tons, accounting for 23.47%, and the average monthly sales of western restaurants are 65,438 tons. With the development of the times and the further change of people's life concept, the coffee industry is also developing rapidly. (2) Market research shows that consumers think that the price of a bottle of coffee is 3 1-50/-and 50 yuan has the highest choice rate, reaching 39.0%; Secondly, it is considered that the most suitable proportion of the price of each bottle of coffee in the range of 5 1- 100 yuan is 28.6%; 18.7% chose the following 30 yuan; It is considered that the proportion of consumers' choice for the price of each bottle of coffee is101-150 yuan is 9.8%. Few consumers choose other price ranges. From the survey data, it can be concluded that consumers think it is appropriate to set the price of each bottle of coffee between 365,438+0 and 65,438+000 yuan. /kloc-among consumers aged 0/8-25, 44.0% think that the price of a bottle of coffee is between 3 1-50 yuan; It is considered that when the price of each bottle of coffee is set at 565,438+0-65,438+000 yuan, the most suitable consumption ratio is 26.8%. It is considered that the most suitable proportion of consumers to set the price of each bottle of coffee below 30 yuan is18.5%; Consumers in other price ranges have fewer choices. The higher the income, the higher the consumer's acceptance of the price of coffee products. (3) The target market age of the product is 18 ~ 40 years old. Provide coffee and cakes suitable for students, ordinary workers, white-collar workers and other consumption levels; At the same time, elegant and independent private rooms are set up, so that couples or business people can have their own private space. Three. Marketing strategy (1) financial situation analysis 1. The expenses in the initial stage mainly include: venue rental fee (30,000), application fee for catering hygiene license and other documents, venue decoration fee (5,000), kitchen utensils purchase fee, infrastructure fee (5,000) and so on. 2. The costs in the operation stage mainly include: personnel salaries, materials procurement expenses, venue rental expenses, etc. 3. According to the calculation, it can be preliminarily concluded that the starting capital of the restaurant is about12,600 yuan (5,000 yuan for venue rental, 2,400 yuan for venue decoration, 0,000 yuan for kitchen utensils, 2,600 yuan for infrastructure, etc.). ). Parents can provide 80% of the funds and save 20% by themselves. 4. Daily financial budget and analysis According to the budget analysis and investigation, the market capacity can be preliminarily determined, and it can also be seen that the price of each cup is between 365,438+0 and 65,438+000 yuan, so it can be roughly estimated that the total daily turnover is about 2,000 yuan, the yield is 70%, and the gross profit is 65,438+0,400 yuan. It can be calculated that the payback period of investment is about one month. (2) 1 coffee shop staff development target manager; Administration and Personnel Department: 1 director, 1 archivist; Accounting department: 1 minister, 1 accountant, 1 cashier; Marketing Department: 1 Minister, 3 members; Purchasing Department: Minister 1, several purchasing personnel, and 2 recorders; Wine service department: 1 minister, 4 waiters, 2 bartenders and some pastry chefs; (3) The purpose of this department: limited meals and unlimited services. Be polite and warm to others. Exquisite cooking and willing to innovate. Open source and reduce expenditure, increase financial resources. About College Students' Entrepreneurship Plan 3 Project Name: "Classmate" Person in Charge of Mobile APP: _ _ Date of submission: 20__.4.2 1 Abstract With the development of mobile terminals such as mobile phones and tablet computers, most college students have mobile phones and other terminals, among which there are not a few smart phones. Developing an APP is a good project. In the daily life of college students, the most important thing is to attend classes. This product is designed based on the great changes in the teaching methods of college students compared with junior and senior high schools: the teachers in junior and senior high schools are fixed, so students don't have to get used to the changes in the content of each semester and be familiar with the requirements of various courses. However, in college, the courses are different every semester or even every quarter. Some professional students have a lot of specialized courses and don't have much spare time to manage other courses, which leads to poor grades. The function of this software is to divide the communication space for students of the same course, provide the special area for uploading and downloading materials, and recommend the contents of related courses and other services. The market is huge. Where there are universities, there are the target groups of our products. Moreover, many universities now implement multi-faceted training plans and have a variety of courses. We need this APP product to manage our own disciplines. I. Project Overview Project Name: Classmate Mobile Sharing Software Start Time: 20__.3. 1 1 Main products/services: Current progress of mobile APP: product development stage: 1, main business: APP development, release and advertising. 2. Profit model: Based on the long-term consumption values of China consumers, the marketing strategy of products is to adopt a free operation model. After gaining a large audience, we will recruit advertisers for college students to place advertisements and charge advertising operation fees. Some funds are needed for development and product promotion in the early stage. After the product is officially put into operation, regular maintenance and advertising should be considered. 3. Development strategy and business objectives for the next three years: in the early stage, it is planned that the market share of similar software will reach 30% in two years, and profit will be considered in the third year; 2.R&D team personnel selection and requirements 1, staffing and division of labor: It is planned to select a development team of about 10, and the division of labor is as follows: 5 product developers (including 1 manager) and 2 products. 2. Employee incentive system: it is planned to adopt an incentive management scheme, in which five developers will enjoy basic salary during development and bonus after development. Product planners, managers and product promoters will decide the bonus according to the market share of the product and the popularity of the APP (the main assessment method is based on the download volume of the APP). Iii. R&D 1, technical feasibility and maturity analysis of the project. At present, there is no such product on the market, but there are similar course apps. Through the investigation of similar timetable APP, it is found that this kind of software is generally welcomed by college students and has many users. The timetable software only provides simple dialogue and communication between the timetable and the students who choose this course, and does not distinguish the number of years of the course. Often students of several ages are mixed together, and students in a class can't communicate with each other, so it is feasible. 2. Discussion on technical innovation of the project (1) Basic principles and key technical contents This software is developed based on Apple's IOS system and is suitable for all Apple users. The technical requirements are not high, just simple code writing and combination, and ordinary computer professionals can write it after learning the code. (2) Technological innovation: This APP is a practical type of software with a wide audience. The vast audience can easily learn to use this software, which is not troublesome and simple to use. 3. Follow-up R&D plan: If you get a good return on Apple's software platform and have a certain amount of capital accumulation, you can consider software transplantation of other operating systems such as Android and Saipan (which must be based on good return). 4.R&D investment: the annual R&D expenditure exceeds 20% of the profit. Used for product improvement, employee welfare and technology research and development. 5. Technical confidentiality and incentive measures: The key technologies are mastered by senior management and R&D team, and the salary is high. Four. Industry and market 1. Industry Status: Because there are no related products in the project at present, there are certain risks and development difficulties, which require a lot of time, technology and capital investment. But this application prospect is very good. 2. Market prospect and forecast: no related products come out, the market is blank and the prospect is broad. Without related industries, it will drive the development of other industries. 3. Target market: mainly aimed at students from various universities. 4. Main competitors: There are no related apps at present, but there are apps in the form of similar courses. I believe this kind of software will appear soon, and competitors will also appear soon. 5. market barriers: Mainly about the development of university promotion and the acceptance of the audience. 6.SWOT analysis: Since there is no related APP, the main problem is the impact of imitating software after the product comes out. 7. Sales forecast: Due to promotion and product development and upgrading, it is expected that it will not be profitable in the first two years. Normal profit began in the third year. V. Marketing strategy 1. Price strategy: adopt free operation mode. 2. Marketing strategy: After being published in the APPSTORE, actively seek customers through online sales promotion such as Weibo in the early stage of sales. After the brand advantage is formed, consider adopting TV advertising marketing and other methods. After the company is strong, it will increase advertising investment and expand customer sources. 3. Incentive mechanism: The company initially adopted a purified 5% reward model for salesmen to promote sales enthusiasm. After the company stabilizes its income, it will adopt a competitive sales reward system and divide different bonus levels according to its sales performance. 6. Product production 1, product production: This product is a software application product, which is produced by group studio. 2. Production staffing and management: It is planned to select a development team of about 10, with the following division of labor: 5 product developers (including managers 1 person), 2 product planners and managers, 2 product promotion and advertising recruiters, and general manager 1 person. About college students' entrepreneurial plan 4. Project summary Do you want to eat those dishes with the same taste in the canteen every day? Don't you want to go out to a restaurant to eat those delicious but unsafe meals? Do you want to experience the mystery of cooking with your classmates? The college students' kitchen is to your taste, freeing you from boredom and vagrancy. As long as students buy their favorite dishes, there are complete kitchen facilities and dining equipment here, and kitchen equipment and dining room equipment like home are all available, creating a free space. This is an unprecedented storefront, with a single structure and centralized rental of rooms and stoves. Its structure is unique. A kitchen with four stoves and a dining room form a unit. A shop can be composed of more or less units, and each stove can be used by several groups of customers in turn at a certain meal time. The cost of college students' kitchens is relatively low. Only 2000-2500 yuan/year per set can the cost be recovered within one semester, and the income in the second half of the year can be used to expand equipment and facilities. Because this project is specially designed for college students' food and entertainment problems, and many students are surveyed, they are all looking forward to the opening of college students' kitchens and are willing to try, and they say that they will invite friends or roommates to cook together every once in a while. So its attraction is infinite. Every year, freshmen add a new source of customers to college students' kitchens, so it will continue. Its scale can be large or small, with considerable prospects and low cost. It may not be imitated at any time, so we should strictly manage all works, improve their taste, innovate constantly on the original basis, reflect and reform constantly from students, and improve our competitiveness. Its management mode is very simple, with internal management and external management. External management is mainly to publicize and reasonably arrange large and medium-sized rentals; Internal management is mainly to create a free and clean atmosphere for college students' kitchens. Come to the college students' kitchen and enjoy cooking with friends! 2. Company profile 1. Nature: The college students' kitchen is a service item for renting kitchens for all college students. 2. Facilities: College students' kitchens exist in the form of units, and each unit has a kitchen and dining room. A kitchen has four cookers, four sets of cookers and gas stoves, a chopping board, multiple sets of vegetable cutting tools, and a cupboard, where vegetables, oil and salt are all available, equipped with running water, multiple baskets, barrels and other vegetable washing tools, and several range hoods; There are five or six tables, electric fans, water dispensers, refrigerators, disinfection cabinets and rice cookers in the canteen, and hot meals can be provided at any time. 3. Project service content: As long as college students bring their favorite dishes to the college students' kitchen and pay a certain rent according to the time or scale, they can cook on the designated stove. A kitchen has four stoves, which can cook at the same time. During lunch or dinner time, a stove can let several groups of people learn cooking together continuously. In the kitchen of such a unit, about 28 groups of students (4 stoves _7 groups/stove) can be served at lunch time (1:00-2: 00). Students can eat here or take it out before they leave. Help yourself. Our college students' kitchens are also equipped with large refrigerators. If a regular customer has endless dishes or leftovers to store, we will help them store them. Seal them and put them in a closed basket, then write down their names or other marks and put them in the refrigerator. However, considering the power consumption and the space of the refrigerator, if it is stored for more than one day, a deposit of 2 yuan/day is required. 4. Purpose of the project: The emergence of college students' kitchens is a profound experience of our group. Many college students complain that the meals in the canteen are the same every day, and the taste is not good, and there is nothing new. Some students also think that the food in foreign restaurants is unsanitary, the oil is not enough and the price is not low. In the case of only two choices, except complaining, there is only complaining, so we think of the college students' kitchen, which not only tastes college students, but also exercises our hands-on ability. 5. Interior decoration of college students' kitchens: Students can create designs centered on freedom, comfort and environmental protection. Mainly embodies the beauty of simplicity. Some creative designs such as flowers and plants planted by college students themselves, hand-made clip art and waste utilization can be used to decorate college students' kitchens. Iii. Organization and personnel management 1. We divide our customers into three categories: large, medium and small. Large-scale (20-40 people): For example, for a classmate party or a classmate's birthday, it is necessary to rent a unit of college students' kitchen and make a reservation in advance. According to the requirements or make an appointment with a chef to help, or ask someone to do chores. Medium-sized (10-20 people): If it is a dormitory party or a small celebration, you need to make an appointment in advance, and there is no chef. Small scale (1- 10 people): kitchen stoves are arranged at any time. 2. In the college students' kitchen, only one middle-aged female employee needs to be hired to clean the college students' kitchen, and the safety of liquefied gas stoves should be checked from time to time during the cooking process of college students. 3. Other managers: the person in charge of publicity, the person in charge of kitchen utensils and tableware, the financial manager, the person in charge of customer reservation and the cashier on duty can all be students. 4. If there is a large party or dinner party, you can make a reservation with the person in charge of customer reservation in advance, and he/she can make arrangements in advance. Medium-sized (10-20 people) will also be arranged by the person in charge of reservation, and small-scale customers will use stoves on a first-come-first-served basis. 5. The financial manager is responsible for settling the weekly water and electricity bills, gas stoves and staff expenses, as well as the total income of the "college students' kitchen", and adjusting the price appropriately. Large and medium-sized customers have fixed rental prices, and the rent for cooking next week is determined according to the number of times that small-scale customers book kitchens. 6. Government approval: To obtain the business license of college students' kitchens, the main issues are hygiene and safety. Because we have hired someone to clean the kitchen of college students, and have been checking and teaching students to use dangerous equipment such as liquefied gas, and there are fire extinguishers and fire-fighting equipment in the kitchen of college students. Safety and hygiene is the core management problem of college students' kitchens. Therefore, if the government's approval is obtained and college students start their own businesses, they can apply for funds and approval from the school. About College Students' Entrepreneurship Plan 5 Desserts and snacks have always been the favorite of female friends, so it should be a good choice to open a cake shop and operate a birthday cake in a female gathering area. As long as we make our own characteristics, we will be loved by our friends. I. Overview of the cake shop 1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts. 2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and in the future, it will gradually develop into cake chain stores such as Anderson and Chaoyangfang. Our store needs 95,000 venture capital. Second, business objectives Because of the geographical location in the business street, there are more tourists, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market. Iii. Market analysis 1. Customer source: The target customers of our store are: ordinary consumers who go to the commercial street for shopping and entertainment, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low. 2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition. Iv. business plan 1. First, go to several cake shops around to "inquire about information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops. 2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered. It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. " 4, the cake shop is mainly for the public, so the price will not be too high, which is a low price. Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising. 6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop. 7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers. 8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 50% off. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Ms. in public, and they will feel very respected. 9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. 10, no matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. The cake shop must strictly implement the national food hygiene law, which is its foothold. 1 1. The food industry has special job skills requirements: employees must hold "health certificates". V. Financial estimate Start-up assets: about 95,000 yuan. Equipment investment: 1, rent: 5000 yuan. 2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes); 3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold; 4. Employees (2 employees) need 500 yuan 5 for the same clothes. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan. Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track. Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan. Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan. Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year. 6. Analysis of risks and constraints: Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers. 5 articles about college students' entrepreneurial plans: ★ 5 college students' entrepreneurial plans ★ 202 1 College students' entrepreneurial plans ★ The latest 5 college students' entrepreneurial plans in 2022 ★ The selected 5 college students' entrepreneurial plans ★ 5 excellent college students' entrepreneurial plans ★ 5 college students' entrepreneurial plans ★ 5 college students' entrepreneurial plans ★