The interesting thing about the game live broadcast industry is that it was originally a vertical industry that was not optimistic, but after doing it, it was discovered that its Qian Jing scope was very wide, and at this time it was already a canoe that had crossed thousands of mountains. Even if the inside is inside, the outside is not easy to come in, so the competition in the industry is fierce, and the storm in the teapot is often aroused in order to win the first place. So who is the first in the game live broadcast industry? Just looking at a third-party report may be a glimpse of the whole leopard, so we can analyze most of the third-party reports in the market and draw some objective conclusions.

Trustdata "2065438+08 Mobile Internet Industry Ranking"

According to the "cmnet Industry Development Analysis Report 20 18 Q 1" released by Trustdata, the number of betta users in the first quarter was 25.24 million, and the number of tiger tooth users was 23.2 million. The gap between the two is very small, which is basically negligible in statistical sense. The only proof of this figure is that Betta and Huya are the top two in the highly competitive live broadcast market. In addition, the number of users is not a data that can reflect the overall situation, and it needs to be mined from more dimensions. Also in the "Mobile Internet Industry Ranking 20 18" released by Trustdata, Huya beat Betta's 22.26 million with 23.86 million monthly active users in May, and in June, Huya surpassed Betta's 188 1 with 2 1 monthly active users.

Trustdata "Mobile Internet Industry Ranking in June 2065438+08"

Different from the number of users, the number of monthly active users is an important evaluation index of mobile services, which can basically grasp the overall activity of users in a long period of time and is not affected by the abnormality of a certain day. Judging from the monthly data provided by Trustdata, the overall user activity of the game live broadcast industry in May was stronger than that in June, and July, August and September should be the period of monthly data growth of the game live broadcast industry, but the update report was not released in time, which was more in line with the basic characteristics of the industry. Judging from the monthly active user data, Huya is one head ahead of Betta, but this lead is not large, which shows that the two are glued in the competition.

Aurora Big Data "2065438+March 2008 Live app Industry Research Report"

In terms of daily active user data, only a report from September last year to February this year was provided by Aurora Big Data. Betta is superior to Huya in the number of daily active users, the average daily usage frequency of app and the market penetration rate of app. Judging from the average daily usage time of the app, it turns out that the panda live broadcast is the first, followed by fighting fish and tiger teeth. Through the analysis of many reports such as Analysys, iResearch and Cheetah Big Data, it is found that some data provided in Aurora Big Data Report are in great conflict with the average market data, which breaks the balance between fighting fish and tiger teeth, and its credibility needs to be studied. When doing data analysis, any data that exceeds or is lower than the market average data should be eliminated, which is similar to the practice of removing a highest score and a lowest score.

Aurora Big Data "2065438+March 2008 Live app Industry Research Report"

In the "20 18 Annual Comprehensive Analysis of China Live Game Market" provided by Analysys, the data of 20 17 are given. The average daily usage time of app is Huya 130 minutes and Betta 129 minutes. The average monthly retention rate of tiger teeth is 59.00%, and that of fighting fish is 56.80%. The average annual startup times of app are 39.40% for tiger teeth and 37.20% for fighting fish. The data in this report is close to the market average. However, this is only the data of 20 17, and the key data should be excavated from 20 18. Cheetah Big Data provides a data report covering the first quarter of 20 18. In terms of active permeability around app, tiger tooth is 0.4747%, and betta fish is 0.4058%. Judging from the number of times the app is opened every week, the tiger tooth is 63.8 and the betta fish is 56.2; In terms of the average daily online time of app, Tiger Tooth is 3 1.2 minutes, and Betta is 24.4 minutes.

Comprehensive Analysis of Guan Yi Annual China Game Live Market (20 18)

Comprehensive Analysis of Guan Yi Annual China Game Live Market (20 18)

Under normal circumstances, the data in the reports of Analysys and iResearch will be quite different, but this time in the business of live game, the two tend to be consistent. Iresearch provided the report for the first half of 20 18. The months of independent equipment are Huya19.83 million, Betta171800,000. The daily average number of independent equipment is 5.33 million for tiger teeth and 4.06 million for fighting fish. The total monthly effective duration of app is Huya112.27 million, and Betta is 86.64 million. In other words, the data reports of Cheetah Big Data, iResearch and Analysys all have the same conclusion, that is, the gap between Betta and Huya is not big, and Huya is ahead of Betta in many data dimensions, but because the gap has not really widened, neither of them has a strong lead.

Iresearch professional public data

Iresearch professional public data

The report provided by QuestMobile, another well-known data organization in China, has always been a highly recognized data source for mobile Internet operators. The data given in the semi-annual report cmnet 20 18 provided by QuestMobile can basically explain the problem, which echoes the information provided in the above report. The report shows that the growth rate of daily active users of Huya was 7.6% in the first half of the year, but the growth rate of daily active users of Betta was not given. In the first half of this year, the average usage of betta fish was 34,292,022,200 times, and that of tiger tooth was 286,607,220 times, slightly ahead of betta fish. On the average usage time, betta fish was 20,248,73,890 minutes, and betta fish was 175003 1.42 minutes, and tiger tooth was slightly ahead of betta fish. The difference in the number and duration of use between the two should be caused by the difference in user habits caused by the different ways of providing services. From another angle, it can be proved that the average general view of the market is that tiger teeth are slightly ahead of betta fish, and the gap between them is not too big. Mobile Internet and even PC Internet haven't seen a pair of competing products so close for a long time.

Questmoblie "CMNET 2065438+08 Semi-annual Report"

From the perspective of the whole game live broadcast industry, Huya, the earliest listed company, saw its share price rise by 29.2% in June this year, reaching 7 billion US dollars, with a very strong momentum. Summarize four reasons for Huya's success: 1. Compared with streaming media services, Bibi and Iqiyi, Huya's business model is perfect; 2.YY's monetization system of virtual assets has played a guiding role in giving full play to Huya's profit potential; 3. Huya's share price is not low from the price-earnings ratio, but its profit prospect is the most certain; 4. Long-term investor Gaolin Capital holds a considerable number of positions in Huya.

Although Huya's leading edge over its biggest competitor Betta has been kept within a certain range, its position as the first share of live games shows no signs of wavering. Being the first in the industry has a very important impact on the capital industry, and Huya has already taken the lead in the capital end by half. It is of great significance for the game live broadcast industry to catch up in the future, which will always promote the industry to develop at a faster speed.