"Since its establishment in 2005,' 7 Days' has established a nationwide hotel chain network with nearly 200 branches, and has received hundreds of millions of dollars in financing from international financial giants such as Huaping, Deutsche Bank and Merrill Lynch. In 2008, "7 days" will promote the expansion layout in the whole country faster and more comprehensively.

After consolidating the leading edge in South China, Central China and Southwest China, it will enter all first-and second-tier cities in China within "7 days" this year, further enhance the market share in North China and the Yangtze River Delta, and start the expansion in Northeast China and Northwest China in an all-round way. Zheng Nanyan predicts that by the end of 2008, there will be more than 400 branches; By the end of 20 10, it has exceeded 1000.

In order to seize the opportunity of the Olympic Games, 7 Days and Sohu are conducting joint marketing and online bidding for 90,000 rooms in Beijing and Tianjin during the Olympic Games.

At present, about 40% of the "7 days" room orders are obtained directly through the website. This year's "7 days" will continue to strengthen the hotel's IT system and improve the service level. "At present, we have built a system integrating Internet, call center, SMS, WAP website and store management, so that customers can easily and conveniently inquire and book rooms anytime and anywhere.