At present, the number of middle school students in China is as high as 73 million, and the consumption situation of middle school students has attracted more and more attention from the society. There are many problems in middle school students' consumption, which are enough to attract the attention of middle school students' friends and parents.

Two. content

Zero Company Survey: What do 73 million middle school students consume?

At present, there are 73 million middle school students in China, and their consumption trends and their influence on family consumption are important parameters of market trends. Recently, Zero Survey Company and Beiqi Futian Company conducted a consumption survey on 589 middle school students from Grade One to Grade Three/KLOC-0 in Beijing, Baoding, Shanghai, Suzhou, Guangzhou and Foshan.

The survey results show that the average annual pocket money of middle school students is above that of 800 yuan, which is mainly used to buy snacks (packaged food and drinks) and stationery (stationery, books and newspapers, tapes and VCD); Boys are willing to go to sports venues and bookstores, while girls are bookstores and shops; I have a concentrated impression on the famous brands of sporting goods. I buy clothes, snacks, bicycles, magazines, VCDs, videos and sanitary products by myself. Eating, watching movies and going out to play have a great influence on parents. In reading newspapers, the contact rate between evening papers and TV program newspapers is high; The advertisements that impress middle school students are all their favorite stars, especially the female movie stars who are indifferent to Leng Yan.

How much do middle school students know about "human consumption"

According to Tianjin Daily, during the investigation, the reporter found that there were very few students who didn't give gifts on the middle school campus. Boys mostly eat in clear meals, while girls mainly send trinkets, handicrafts and toys. Each student's annual "human consumption" is at least tens of yuan, and some even hundreds of yuan. It is understood that the financial resources of these students mainly come from their parents.

Student: This is "reciprocity", so I can't help it.

A female comrade in the second day of junior high school said that since entering middle school, "human consumption" has been much more than before. Good friends' birthdays, festivals and so on, if you don't give gifts, you will be looked down upon by your classmates, and it is easy to "hurt your feelings". A high school student told reporters that all the students in their class have good relationships and it is more expensive to send them, while those with bad relationships are generally sent. Some students often worry about buying gifts, not only to buy something innovative, but also to make the other person like it. After a long time, they feel very tired, but there is no way to "return the gift".

"People's consumption": regarded as young people.

Some students reported that their "human consumption" was learned from adults.

Xiaoyan, a senior three student, 16 years old. All her close classmates sent her gifts and small birthday gifts to Xiaoyan's house. Xiaoyan's parents spent several hundred yuan to book a single room in the hotel and invited all the students close to Xiaoyan. The following year, Xiaoyan volunteered to entertain her classmates at the hotel on her birthday.

Parents: Children should not be grateful.

A parent surnamed Liu said that children usually get a lot of pocket money, most of which are also used for "communication" on campus. I didn't expect middle school students now to talk about "interpersonal relationship" in this way.

Another parent thinks that it is right for children to attach importance to friendship, but they should be taught that friendship cannot be bought with money. Looking back on our middle school days, at that time, students did not give gifts to each other, but at that time, the friendship between students was quite pure and profound. She believes that some bad habits in society are the reasons that indirectly affect children's gratitude.

Who will unload the "human burden" for the children?

According to experts, teenage middle school students have poor analytical ability of some social phenomena, and under the influence of some stale "interpersonal relationships", they will inevitably imitate them. If left unchecked, it will have an impact on children's character building.

How to eliminate the bad influence, parents and schools should make efforts. First of all, in school, teachers should positively educate students about what kind of campus interpersonal relationship is normal and what kind of excessive "human consumption". What negative effects it will bring. The most important thing is that teachers and parents should set an example in front of students, so as to be upright.

Campus "human feelings" should be braked!

Students chase famous brands, right? No?

Teenagers worship all kinds of idols-movie stars, singers, sports stars ... In the pursuit and comparison, they intentionally dress themselves up, and in the consumption of brand-name sportswear, they are a social class with strong purchasing power that cannot be ignored.

Someone once conducted a questionnaire survey on the current situation of middle school students' pocket money consumption among 187 middle school students in 7 1 schools in Beijing. The survey involved a variety of consumption situations of students.

About 40% students spend between 100-300 yuan, and 3 1% students spend between 2000 and 5000 yuan.

In the survey of middle school students' consumption tendency, the top three are: food, clothing and school supplies.

In the satisfaction of school uniforms, 35% of the students think that they are not satisfied, 32% think that they are average, and 12% fill in "I don't want to wear school uniforms" and "I would rather die than wear them".

In the clothing category, the top three middle school students own brand-name sportswear are Adidas, Nike and Li Ning, accounting for 53%. When buying jeans, 365,438+0% mainly consider the style, 23% consider the price and 22% consider the quality. Jeanswest owns the most leisure series, followed by Baolong and Benny Road, and the top three brands in denim series are Pai, Li and LEELOOPER, accounting for 40% of the total.

According to the survey of children's consumption in Beijing and Guangzhou, famous brands have a far-reaching influence on children, and 75.8% of children said that they mainly look at famous brands when buying things. In addition, 33% of children think that high prices are good things, that is, famous brands. 30% children's desire to buy comes from the temptation of advertising, more from the intuitive appearance of goods (42.5%), and 24.3% children are out of the comparison mentality.

So, what is the experience of wage earners surrounded by brand-name sportswear? In the survey, I interviewed many people from different occupations. Although their monthly income ranges from several hundred yuan to several thousand yuan, most of them do not hesitate to think that they belong to the working class, just because their economic strength and purchasing power are different. Naturally, their mentality and experience of consuming famous brands are also different. However, one thing is surprisingly consistent. In the choice of children's famous brands, almost all of them are recognized by mergers and acquisitions for various reasons.

First of all, as a study reward.

Second, the conditions are ok, don't think too much.

Third, I used to have no conditions, but now I'm fine, so ...

Fourth, no matter how hard it is, you can't suffer the child. He likes it.

Fifth, I am afraid that my children will lose face and feel inferior among their classmates.

6. Wear anything, as long as you don't make trouble.

In addition, some parents think that chasing famous brands is nothing for children. If clothes can't satisfy their desires, they will have evil thoughts and get it by hook or by crook. Chasing famous brands will distract students' learning attention, which is the performance of students doing nothing. There is no denying that the allure of famous brands is enormous. Not only children, parents and schools are faced with the problem of how to face up to it, and connivance, avoidance and suppression are not good ways. Effective methods also need to be discussed in all aspects.

Three. conclusion

Middle school students, as members of society, should bear in mind the historical mission and carry forward the fine tradition of hard work and plain living of the Chinese nation. "Human consumption" that leads consumption, keeps up with others, pursues famous brands and changes tastes, and squanders money in an uncontrolled and unplanned way. When these students enjoy the "fun" of money, will they think of the poor? We must know how hard it is to study in poor areas, and the domestic consumption level is not high, so we must never lose the wind of thrift. At the same time, money should be spent meaningfully, and it is really worth the money. Faced with some unhealthy consumption phenomena, schools should strengthen education for students, make efforts to publicize simple lifestyles, and guide moderate and healthy consumption. Parents should actively cooperate with school education, do not indulge blindly, and live within their means. Social institutions should also correct some unhealthy consumption behaviors and abnormal public opinion, standardize the consumption behaviors of middle school students, and put their consumption on the right track.