Brand packaging design should start with trademark, pattern, color, shape, material and other elements, and follow some basic principles of brand design, such as protecting goods, beautifying goods and facilitating use, on the basis of considering the characteristics of goods, so as to make all design elements coordinate and complement each other, so as to obtain the best packaging design scheme. From the marketing point of view, brand packaging pattern and color design are important factors to highlight the individuality of goods, and personalized brand image is the most effective means of promotion.
Packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' desire to buy. We are convinced that packaging is a powerful means to establish affinity between products and consumers. In today's economic globalization, packaging and commodities have been integrated. As a means to realize commodity value and use value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption, and is an important topic that enterprises and designers have to pay attention to. The function of packaging is to protect commodities, transmit commodity information, facilitate use and transportation, promote sales and increase added value of products. Packaging, as a comprehensive subject, has the duality of combining commodity and art.