On August 2nd, 20 18, Wang Mengyun was listed on the list of 30 elites under the age of 30 by Forbes China in 20 18.
In her view, starting a business is a way of life, and it is not that easy. Although only 2% to 3% of domestic entrepreneurial projects can survive for three years, they have expanded their lives after choosing to start a business. It is early to suffer hardships. After more experience, you will find that nothing is a problem, increase your own pattern and stimulate your potential.
The decline of jumeiyou products
Chen Ou, the founder of Jumeiyoupin, is a post-80s entrepreneur. His Jumeiyou product was listed on the New York Stock Exchange only four years after its establishment. At that time, Chen Ou was only 3 1 year old and was the youngest CEO in NYSE history. Jumeiyou products have also become an important part of domestic e-commerce brands. However, corresponding to the rapid growth of Jumeiyou products, Jumeiyou products are rapidly declining. The e-commerce industry has entered a stage of rapid development. Taobao, JD.COM and other giant e-commerce platforms became more and more comprehensive, and began to penetrate into the beauty industry dominated by Jumeiyou products. However, emerging e-commerce platforms such as Xiaohongshu and koala online shopping are in the limelight, while Jumeiyou products have been abandoned by users due to the storm of counterfeit goods, and their market share has shrunk rapidly and their market value has plummeted. Even CEO Chen Ou's personal value has hardly declined, and Jumeiyou products have also declined.
Ofo "lost" to the once "strong" self?
From the valuation as high as $2 billion, to the non-refundable deposit of 65.438+billion, and then to the online waiting of 65.438+million people, Xiaohuangche is faced with huge arrears from suppliers, non-refundable user deposits, almost hopeless continued financing, broken capital chain, large-scale layoffs and business contraction.
The reason is that the crisis of ofo began at the end of 20 17 because of the financial crisis.
In 20 17, the investors of mobike and ofo realized that it was difficult for them to beat each other, so they pushed for the merger of the two companies, but they were strongly opposed by Dai Wei. In the end, angel investor Allen Zhu "cleared" his shares in ofo and sold them all to Ali and Didi.
From the second half of 20 17, the financing of ofo began to stagnate.
In 20 18, ofo aborted Ali's financing plan.
At the same time, ofo obtained a loan of 65.438+77 billion yuan from Ali by mortgaging movable property (bicycle), but it needs to sign a gambling agreement, and ofo needs to make a profit of 65.438+00 billion yuan within one year. Judging from the current situation, this is almost impossible.
According to media statistics, since the establishment of 20 15, in just three years, ofo has obtained 10 round of financing, and completed one round every 3.6 months on average. By the end of the E round of financing in 20 17, the valuation of ofo had reached 3 billion dollars (about 193 billion yuan), while in April of 20 16, the valuation of ofo was only 1 100 million yuan, but in a very short time, the valuation of ofo has increased by nearly 2000.
20 17 March, the daily order of ofo platform has exceeded100000, becoming the fourth domestic Internet platform with daily order exceeding 10 million after Taobao, Didi and Meituan.
According to industry estimates, the whole bicycle sharing field has burned more than10 billion dollars in recent years, but hundreds of millions of users have formed the habit of using bicycles.
* * * It is definitely valuable to enjoy the existence of bicycles, and neither the government nor the industry will watch it disappear. However, now is the capital winter, Didi has also encountered a crisis, the listing plan has been stranded, and internal and external factors have formed the situation of ofo today. Ofo didn't think about the profit model from the beginning. Driven by capital, it adopted the strategy of over-expansion, and finally it was difficult to return.