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Brand thesis
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With the development of society and the progress of science and technology, the trend of world economic integration is intensifying. Especially after China joined WTO, foreign enterprises entered China, which increased the competitive pressure of China enterprises. This kind of competition includes both product competition and management system competition. This is both a test and a driving force for China enterprises.

With the development of society, the progress of science and technology, and the strengthening of the trend of world economic integration, especially after China joined the WTO, foreign enterprises have entered China, which has intensified the competitive pressure of China enterprises. This kind of competition is a challenge and motivation both in products and management system.

Behind all commodity competition is technical competition, and the essence of technical competition is talent competition. The degree of development and utilization of all material resources ultimately depends on the level of development and utilization of human resources. Therefore, human resources are the first resource, and the management and development of human resources is the key way to enhance the competitive advantage of enterprises and plays a key role in the survival and sustainable development of enterprises under the pressure of internal and external competition.

Behind commodity competition is technology competition, and its essence is talent competition. Any degree of development and utilization depends on the ability level of human resources. Therefore, human resources are the first element. Its management and development is an important way to improve the competitive advantage of enterprises. It is the key to the survival and sustainable development of enterprises under internal and external pressure.

Due to the influence of planned economy management in the early days of the founding of the People's Republic of China, there is still a big gap between China enterprises and foreign countries in the management, development and utilization of talents. A considerable number of enterprises do not pay enough attention to human resource management, which leads to many problems such as chaotic personnel management, low production efficiency and poor product competitiveness, which hinders the development of enterprises, weakens their competitive advantage and even is eliminated by the market.

Influenced by the planned economy management in the early days of the founding of the People's Republic of China, Chinese enterprises are far behind foreign enterprises in talent management and development. Many enterprises do not pay enough attention to human resource management, resulting in management confusion, low work efficiency and weak competitiveness. It hindered their development, weakened their competitive advantage and led them to be eliminated by the market.

Based on the theories of enterprise management, enterprise strategic management and modern human resource management, the present situation of human resource management of Max Food Co., Ltd. (hereinafter referred to as Max Company) was investigated and analyzed. Starting from the main problems existing in the company, the causes of the problems were found through analysis, and the countermeasures were put forward. This paper briefly introduces how to improve human resource management, what role the improved human resource management will play, and how to promote Max Company to get out of the crisis and promote enterprise development.

Based on the theory of enterprise management and enterprise strategic management, combined with practical experience, through the observation and analysis of human resource management of Max Food Co., Ltd. (hereinafter referred to as Max), this paper starts with the main problems, finds out the reasons and puts forward corresponding countermeasures. It also briefly introduces the methods and functions of improving human resource management, as well as the suggestions to get Max out of the crisis.