In today's social life, business plans are used in many places. By making a business plan, writing down the pros and cons and scrutinizing them one by one, you can have a clearer understanding of the project. I believe many friends are very upset about making business plans. The following is my collection of innovation and entrepreneurship project plans for secondary vocational school students, for reference only. Let's have a look.

Innovation and Entrepreneurship Project Plan for Secondary Vocational School Students 1 1. Overview of Online Shop

1. investment arrangement: the capital requirement is 50,000 yuan.

2. Basic information of online shop:

(1) Store name: xxx

(2) Address: xxx

(3) Postal code: xxx

3, the purpose of the online store: creative tableware, make up your beautiful life.

4. Introduction to the online store: high-quality life, simple products, careful consideration, fresh colors, lovely shapes, soft materials, funny feelings and practical life functions. We always believe that products are emotional and have their own style. Products with feelings and temperature will be lively and interesting; So we will share some humanized, interesting and creative products with customers and consumers. I hope to make consumers feel happy. Online stores provide you with a variety of unique and creative tableware, making customers' lives wonderful and charming. Experience it with your heart, and you will find that life is really beautiful. _ Unique tableware, life has me, love home, love life!

Second, the market survey and analysis

1, we can often send questionnaires to investigate the market share of unique products. We can also send shop assistants to the market to experience life and keep abreast of the market situation.

2. Target market setting: Pay attention to young consumers, 18-40-year-old young friends, who will become the customer base of our outlets.

3. Analysis of product consumption groups, consumption patterns, consumption habits and main factors affecting the market: Modern young people are very adaptable to online shopping and love personalized goods, which has great advantages for our online shop and will provide us with a lot of business opportunities.

Third, the main development strategic objectives and stage objectives of online stores

1, strategic goal: creative tableware, make up your beautiful life! Constantly explore and innovate the unique creative personalized products of your own online store. Promote several personalized products every month.

2. Website interface setting: Simple style, fresh and natural interface. To fully consider the classification of customers to set up the interface. Product promotion will be displayed through beautiful and real drawings.

3. Stage goal: find the source of goods suitable for your online shop with good quality and quantity, and gradually go deep into the market and develop customers. In order to enhance the popularity of their own stores, in the initial stage of opening a store, appropriate marketing promotion, online and offline channels to promote together; In the post-sales stage, the website interface uses banner advertisements and text links to promote products.

Four. Introduction of main products or services of online stores

1. Supply of resources and raw materials:

(1) Product standards, quality inspection and production cost control in major wholesale markets: In the spirit of being responsible to customers, carefully select products, and prohibit sales if damage is found, and reputation will always outweigh profits.

(2) Packaging, storage and transportation: All goods that customers choose to sell are packaged with wrapping paper.

2. Product price introduction and scheme:

(1) Pricing Basis and Price Structure: According to the consumer's price acceptance and consumer's demand for goods, we can make the appropriate price according to the knowledge we have learned in the e-commerce course. Payment method: Alipay, remittance.

(2) Factors affecting price changes and countermeasures: According to the changes in the market environment, it will have some impact on our products or prices, and we will make timely decisions, such as buying more and sending more, to deal with it without bringing losses to online stores.

Verb (abbreviation for verb) marketing

1, for customers:

(1) Customer initiative: Let customers experience it naturally and freely, and customers can browse the products at will and express their opinions and comments on the products.

(2) Customer interaction: set up a new column in the online shop to provide customers with opportunities to exchange, discuss and recommend creative tableware.

(3) Customer incentive: an integral system is set up on the online shop, and all the behaviors of customers in the online shop can be used as the standard of integral. Divide membership levels, enjoy discounts or specials, concessions, free gifts, etc. On special festivals.

2. For products:

(1) Discount promotion.

(2) gift promotion.

(3) supply within a time limit.

(4) Establish friendly links with other online stores.

(5) Using off-line publicity.

Sixth, how to deal with risks.

1, strive to minimize the wholesale price, and at the same time establish a good relationship with the wholesaler, and make it clear with the wholesaler on the exchange of goods to avoid disputes in the future.

2. Make use of online sales, and make use of regional or space-time price difference to get enough profits. Go to the market often and pay close attention to market changes.

3. Pay enough attention to customer relations, establish customer contact cards, and widely publicize the positive opinions of customers.

4. Each marketing method has a clear goal to let customers or potential customers know what to do next.

5. Find the unique "selling point" of your online store.

6. Send news emails to customers regularly. Use the email address and contact information left by customers to send relevant discounted goods to customers regularly, and members can also exchange gifts and thoughtful birthday gifts.

2 1 century, the development of e-commerce is surging. As a brand-new technical means and method of economic activities in the information age, it has become the most widely used field of the Internet. Well-known online stores in China, such as Taobao, have become online department stores with a wide variety of goods through years of operation.

In order to encourage the development of e-commerce, the State has promulgated the Digital Signature Law and the Administrative Measures for Electronic Certification Services, which have opened up a green channel for the better development of e-commerce in China.

The times are developing, the society is advancing, and people's thoughts are developing. People need to change constantly, and change will yield.

China's e-commerce has just started, and there is still a lot of room for development, and now there are many preferential policies to develop e-commerce in China, so now is the best time to develop e-commerce.

The reasons why consumers choose online shopping.

1, online shopping is convenient and cheap.

Commodity distribution is convenient, and goods can be delivered directly to customers.

Because there is no middleman involved, the price of goods is cheaper than similar goods on the market.

2. Online shopping is very safe.

As the country has recently promulgated a series of laws and regulations on e-commerce, the security of online transactions has been improved, thus ensuring the interests of customers.

3. Online shopping is not limited by geographical location.

No matter where consumers are, they can order their favorite products through the Internet.

Advantage analysis;

1. The e-commerce industry does not need its own production base, and it adopts direct contact with manufacturers as its first-level agent, so the economies of scale, resource supply, sales channels and consumer trust are similar, and the threat of new entrants is relatively large.

At present, Taobao, as a virtual network, generally needs advanced servers and high-speed transmission rate.

Online consumers have no patience to wait for the website to open, so we have to adopt advanced technology to solve this primary problem.

2. Because the goods in the online shop are purchased directly from the manufacturers, we can attract consumers with small profits but quick turnover.

We should have our own advantages in the price direction, not that the price of each commodity is lower than that of the same industry, but that under the conditions of the same industry, the appropriate commodity price is slightly lower than that of the same industry, and then these commodities are promoted to attract consumers.

Today's e-commerce is a remarkable economy, and attracting customers is the fundamental goal of the industry. Only when customers come, features, prices and other aspects can take advantage.

3. At present, the sales of online stores in China provide a very good opportunity for our development, and also provide a broad market for our goods and services.

Our goods are supplied through formal channels and the quality is absolutely reliable. In addition, we also have exchange and return services.

Let's take service to a higher level and realize that service is the most direct and effective way to establish corporate image and spread corporate culture.

We set up commodity files for every customer, which truly embodies our service concept of "worry-free service throughout the process".

At the same time, we can use customers' purchasing information to provide customers with the latest commodity information in time and adjust our service strategy to achieve a better service level.

When a new product comes on the market, its manufacturer must have done a lot of advertising and promotion activities. As a btoc e-commerce enterprise, we should plan the network marketing of our new products according to the characteristics of the enterprise.

In order to meet the needs of old customers and attract new customers, it is necessary to add new products at an appropriate time.

In addition to promotion, online marketing also uses forums, bbs, floating advertisements and other publicity.

sales planning

A clear market goal can give online stores a clear service goal, market survey the overall sales of various commodities in the same industry, and plan the market plan in combination with the situation of online stores: first, promote online stores within one week; Then, strive for consumers to buy our goods; Then, expand our sales; Finally, improve our after-sales service quality.

Commodity positioning

According to the business philosophy and purpose of the online store, determine the core commodities and provide commodities that can bring basic benefits or utility to consumers; Mainly in the form of goods-generally in quality, style, packaging, brand, trademark, characteristics, price and so on. ; Additional goods-the sum of all kinds of additional benefits that customers get from purchasing goods, including quality assurance, use guidance, after-sales service, etc.

Brands and trademarks

The goods sold in online stores are not directly accessible, and the goods in online stores come from many manufacturers and there are many kinds of goods, so there are countless brands and trademarks of their goods in reality. In order to increase the popularity and brand of shops and commodities in the network, it is essential to use brands and trademarks.

Considering that online products are not suitable for every product to have its own brand, according to the characteristics of online stores, each product is set as a virtual brand, and a virtual brand is used for individual hot-selling products, so as to design a brand that is concise and eye-catching, novel in concept, distinctive in characteristics and reflects the style of online stores or products.

Quality and service

Online trading is virtual, but our store will never cheat consumers' interests because of it.

Because customers don't directly face goods, our store will strictly control the quality of goods and after-sales service, which will be more distinctive than reality. We will combine the after-sales service in reality with the after-sales service in the network, and formulate the after-sales service characteristics in line with online stores, so that after-sales service will become our obvious advantage in the same industry.

Commodity quality is the key to the survival of enterprises, and quality is an important factor to improve the reputation of enterprises.

The importance of quality to customers can be understood through the chain reaction that one consumer can influence at least twenty consumers around him.

Therefore, enterprises must strictly grasp the quality of goods, sign quality contracts with manufacturers, and improve the comprehensive quality of procurement personnel.

Quality risk is the loss that the merchant is responsible for exchanging or returning goods when the goods have quality problems.

As an honest businessman, in this case, we must take the risk. There is only one way to reduce this risk, and that is to improve the quality of goods and ensure excellent quality.

Adjustment of commodity strategy

Add or delete commodities in time, adjust commodity prices, carry out promotional activities, and provide commodity information such as hot-selling commodities, commodity sales rankings and latest trends in time to meet customer needs.

marketing channel

As an e-commerce btoc enterprise, its sales channel is generally single, and the main mode is: manufacturer → retailer → consumer, and the enterprise is equivalent to the retailer.

The sales channels of enterprises are direct sales channels or primary channels, which directly order from manufacturers and sell to consumers, thus reducing intermediate links and the cost of goods, making the cost of online goods relatively low, which is the advantage of e-commerce.

Sales steps

The sales steps of e-commerce are relatively fixed, and the sales process should be consumer-centered. The steps are as follows:

1, registered member;

2. Choose goods;

3. Choose the payment method;

4. Choose the delivery method;

5, enterprise collection, delivery;

6. After-sales service.

promotion policy

Advertising is the main promotion method, and other promotion methods cooperate with each other.

Personal sales

1. Send exquisite gifts and leaflets near major universities.

2. Make full use of online resources to find buyers and send source information.

advertisement

Advertisements are made by mass e-mail, floating promotional advertisements on well-known websites, hyperlinks on portal websites, landing in multiple search engines, and publishing in popular forums.

relations between the state and private sectors of the economy

I'm going to focus on the students in the school, so in terms of public relations, I'm going to contact the school youth league Committee and the student union, hold a symposium in the school once a week, and use the time of class and group meeting to publicize the department and publicize it on the school homepage.

Brand authentication

Brand authentication is an important factor in establishing a good online store image.

The company's intellectual property rights, trademarks and brands must wait for the corresponding certification to avoid disputes in this regard.

The domain name needs to be registered.

Everything should be rationalized, legalized and scientifically maintained and used. The fund can be raised in cash, in kind and in debt at a ratio of 6: 4.

The company has 6,000 yuan in cash and 4,000 yuan in liabilities. Cash funds are internal funds raised by internal personnel, while debt funds are mainly borrowed from schools.

The asset scale and asset structure of an enterprise are divided into two forms: current assets including cash and inventory and fixed assets. For online stores, inventory accounts for about 50% of most assets, cash accounts for about 20%, and fixed assets account for about 30%.

The cost of commodities is determined by the purchase price and quantity of each commodity, and also includes factors such as the transportation cost of commodities. Choose cheap and convenient manufacturers to purchase goods, and try to reduce unnecessary expenses.

According to the above preliminary determination, the cost is:

1, the total cost of goods, transportation and inventory is 5000 yuan.

2. The fixed cost (computer and office expenses) is 3,500 yuan.

3. Liquidity 1500 yuan.

Project plan for students' innovation and entrepreneurship in secondary vocational schools 3 I. Entrepreneurship objectives

Develop the real fast food industry in China, establish a certain large-scale fast food chain company, and manage and invest reasonably and effectively.

Second, the market analysis

The accelerated pace of social life makes the existence and development of fast food industry an unquestionable problem. Although the fast food industry in China is developing very rapidly, the proliferation of foreign fast food makes most other markets have to miss Chinese fast food. How to occupy that part of the market is a problem we need to solve.

The survey shows that when the per capita income reaches 2000 dollars, the traditional housework will turn to society. As a result, the development of fast food business will enter a moment of rapid expansion, so the fast food market in China will enter a stage of rapid development with the economic development of China.

At present, western-style fast food on the market is not suitable for China people's fast food consumption concept and traditional dietary demand concept. Take hamburgers, the most common western fast food, as an example. Apart from novelty, there is basically nothing delicious. Moreover, the development of fast food in the United States has always been known for its low price and is the object of daily consumption by the public. However, in the market of China, the price of western-style fast food is far from the acceptable level of popularization, which also determines that it is impossible for the working class to try that novel fast food often.

However, the current situation of fast, small, dirty, chaotic and poor Chinese fast food is still very serious. At present, many weaknesses of Chinese fast food provide us with excellent market opportunities for building Chinese fast food chain stores. As long as we can seize these market opportunities, improve many defects in the management of Chinese fast food and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market and occupy a large market share is very likely to succeed.

Third, the implementation plan

1. The mode of fast food service industry. Customer-centric, customer satisfaction as the purpose, through customer satisfaction, and ultimately achieve the promotion of the company's business philosophy.

2. Positioning of the target market. Chinese fast food industry accepted by the public. Customer groups: office workers+children+leisure people+others.

3. Market strategy. Production industrialization, product standardization, scientific management and chain operation.

(1) Virtual company name

Staff clothing, business philosophy, internal management and head office are unified, but there is no excessive decoration and no business restaurant. They are more like a fast food distribution center. They receive related finished products from the company's distribution center, and they can be shaped as long as they are processed in a single room. The fast food products of the virtual company are ordered for office workers to have lunch at work. Their reception service at the front desk is also virtual, relying on telephone ordering system and rapid delivery system. We will set up a special telephone food delivery service, which will be delivered by a unified company minibus and service personnel.

(2) Mobile fast food company-breakfast strategy

In view of the characteristics of large mobility and tight time for breakfast people, we have moved from a unified model of company minibuses and service personnel to major demand outlets to provide customers with convenient and nutritious breakfast packages.

Because there are many students, students' nutritious fast food can also be introduced, which not only pays attention to economic benefits, but also takes into account social effects.

(3) the image strategy of fast food enterprises

Fast food restaurants located in business districts and tourist attractions fully display the company's clean, hygienic, affordable and warm adult image. Please ask a professional company to do advertising planning for us, and strive for individuality from the company's characteristics.

Four. investment project

Start from the main point and speak from the main point. Based on the characteristics of a regional consumer group, the initial development should try to form a certain scale of operation, and after selecting several business outlets, all of them will appear at the same time. In the future, according to the development, it will radiate national operations.

In the early stage of development, we will vigorously develop the services of virtual fast food companies and mobile fast food companies that are not involved in western fast food. After the company has accumulated strength and a stable consumer group, we will vigorously develop the company's comprehensive service strategy. According to the factors such as population mobility density, residents' income level and actual consumption, we will vigorously develop the fast food business model of eating in the front hall of commercial areas, shopping areas, tourist areas and residential areas.

Verb (abbreviation of verb) investment income

Not only profit, but also service and doubt. As an advocate of this industry, we hope that our company will become the ideal and belief of high-quality service for adults and healthy development of the industry. We believe that only under the fair and reasonable business philosophy, unremitting persistence will produce a win-win situation that everyone hopes, thus promoting the formation and development of Chinese fast food as a whole.

Secondary vocational school students' innovation and entrepreneurship project plan 4 i. Market analysis

For a long time, due to the low living standard, domestic residents have little consumption of small household appliances mainly serving "kitchen" and "bathroom". According to statistics, there are only three or four small household appliances in cities and towns in China, while there are as many as 37 in Europe and America. According to statistics, at least 2.6 million families move into new houses in China every year. With the improvement of people's living standards, there are more and more small household appliances in "kitchen" and "bathroom". In the next two to three years, China's small household appliances industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.

At present, there are only two kinds of small household appliances for bathroom heating: Yuba and heater. At present, there are 376 domestic enterprises producing Yuba, and the domestic sales volume is expected to be 2 million1year, 5.5 million in 20XX and 7 million in 20XX, with sales exceeding 65.438+0 billion yuan. Among urban families, the ownership rate of Yuba is less than 15. Yuba has an absolute advantage in bathroom heating equipment, among which the annual sales of Op 20XX is 260 million yuan, ranking first in the market. At present, the manufacturers of Yuba and heater are mostly concentrated in Zhejiang and Guangdong, but most of them are small factories, mostly imitation or OEM production, and their independent research and development ability is not strong.

In the Yangtze River valley of our country, most houses have no heating, so taking a bath in winter has always been a big problem. Although there are yuba and heaters, people expect a simple and effective heating appliance. According to my investigation, people's impression of this product is still good, and the market potential is huge. Compared with Yuba and heater market, the sales market of this product is at least 50-1100 million yuan. We can take advantage of patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.

Second, our goal.

Our goal is to sample and enter the market in 20XX, develop agents at or above the prefecture level 10- 15, with sales of more than 2 million, 5 million in 20XX and 20 million in 20XX, and the profit rate will remain at 30%-50%.

Third, the use of funds.

Because this product has never been on the market before, the preliminary cost of sample trial production and mold development is relatively large, estimated at10-150,000 yuan; Various certificates, licenses and trademarks: 50,000 yuan; Company formation, related office supplies procurement, personnel recruitment, company website, etc. : 65438+ ten thousand yuan; Rent, utilities and personnel salary (half a year): 1.5 million yuan; Exhibition, advertising fee: 6,543,800 yuan; Cost of small batch production (5000 tablets): 200,000-250,000 yuan; Working capital: 200,000 yuan. Total: 6,543,800 yuan+0,000 yuan.

Fourth, product cost and profit analysis

In order to save costs and reduce investment risks, the early small batch production mainly focused on outsourcing processing, and the production equipment was not purchased for the time being. This product mainly includes: barrel body, cover, heating plate, leakage protector, dry-burning protector, switch, steam mediation plate, base and sealing ring. Heating plate 7-8 yuan, leakage protector 12 yuan, anti-dry burning protector 1.5 yuan. Price 15 yuan, total expenses of product packaging, wiring screws, freight, etc. Lower than 40 yuan. The wholesale price is tentatively set in 80 yuan, and each Maori 40 yuan. It is estimated that the investment can be recovered in two years, with a slight profit.

Verb (abbreviation of verb) sales prospect

At present, there is no similar product on the market, and the sales pressure of the product is relatively small. It is suggested to use the existing sales network of electrical wholesalers around the country to carry out agency sales. At present, many businesses have been contacted and preliminary sales intentions have been reached.

Intransitive verb cooperation plan

This patent project is a non-service invention, and the patent right belongs to the individual. The specific mode of cooperation shall be decided by both parties through consultation.

Seven, raw material supply plan

Can be produced outside, no special requirements.

Eight. The future of the project

Because this product is easy to manufacture and the threshold is not high, it is inevitable to be copied. In addition to strengthening anti-counterfeiting, upgrading products is also a necessary means to expand the market. At present, two samples have been developed, and 3-5 new products will be launched next year. With the upgrading of products, we will be able to gain a firm foothold in the market.

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