19 15 In June, the name "Volvo" first appeared on a ball of SFK, and was officially registered as a trademark in the Swedish Royal Patent and Trademark Registration Board. From that day on, every batch of ball and roller bearings produced by SKF beside go cars were marked with the new Volvo logo.
In Latin, "Volvere" is a verb "roll" and an infinitive. For example, a pistol with a wheel is called a revolver. When using the singular form of the first person, the verb "volvo" becomes "Volvo" and "I roll" means "I go forward". Therefore, Volvo means "rolling forward". At present, the name of China people is "Volvo". In the past, there was also the Chinese name of "Regal".
The logo of Volvo Car consists of three parts: the first part of the circle represents Mars, the Roman god of war, which is the chemical symbol of ancient iron-there is an arrow in the circle, and the arrow points obliquely upward to the upper right corner. In western civilization, this can be regarded as the oldest and most common trademark. It originated from the Roman Empire and is a symbol of three different quality concepts: Mars, Roman God of War and masculinity, thus reflecting the original source between Mars and iron that was later used to make most weapons. Because of this, the national flag has long been regarded as a symbol of the steel industry by countries all over the world, including Switzerland. The reason why the brand logo representing steel is used in cars is to remind people of the glorious tradition of Swedish steel industry and its steel-like strength.
The second part is diagonal, which is arranged on the radiator from the upper left to the lower right to facilitate the diagonal ribbon. This kind of belt was originally used to fix the logo on the grille on Mars for technical reasons. Later, it gradually evolved into a decorative logo and became the most obvious logo of Volvo cars.
The third part is the registered trademark of Volvo Company, which is the font used by Volvo to write ancient Egyptian characters.
The first car successfully manufactured on 1927 shows the complete logo of all companies. This car marks that Volvo car has been an unusual and obvious symbol since the first Volvo car was put into use. In addition, the iron symbol can be seen in the center of the Volvo steering wheel.
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