1. Talk about the image. Rely on corporate culture, reshape corporate image, build corporate brand, advocate mainstream direction, and make the entrepreneurial spirit of "refining first-class, casting brilliance" become the leader of advanced culture.
2. Talk about policy. Smelting publicity is a professional and policy-oriented work. If you don't understand its technological process, it may deviate from the authenticity of the publicity report, leading to misunderstanding and negative impact.
3. When talking about art, we should have the principle of seeking truth from facts, tell the truth, express true feelings, give examples, and skillfully do a good job in writing under the premise of truth.
4. Talk about responsibility. First, be diligent, be diligent in learning, thinking, observing and writing; Second, we must be accurate, have professional sensitivity, accurately grasp and dig deeper to make the report more newsworthy; Third, we should always make unremitting efforts and persevere in publicity and reporting. The propaganda atmosphere should be closely linked with the actual situation of smelting enterprises and continuously strengthened.
5. Speaking of dedication. As workers who spread ideas, they should dedicate their talents, work silently in arduous work, create their own unique spiritual food and contribute their own value.
Second, boldly explore and innovate publicity methods.
Efforts should be made to innovate publicity forms, constantly innovate content, improve publicity methods, be closer to reality, life and the masses, enhance the pertinence and effectiveness of publicity, and actively expand publicity coverage. It is necessary to focus on publicity and to publicize it frequently; There must be both massive mass propaganda and in-depth and meticulous targeted propaganda; There must be both depth and breadth. We should make full use of the advantages of our own web pages, flexibly use news reports, special columns and other forms to publicize and report, and actively make suggestions for the news center of the group company. In view of the shortcomings in the past, we should improve it and realize the transformation from single information to comprehensive information, from conventional information to characteristic information, and from post-employment submission to timely submission.
Three, strictly abide by the propaganda discipline, to ensure the correct orientation of propaganda.
"Guiding people with correct public opinion" is a basic principle of the party's news propaganda under the new situation. Be clear-cut, stand firm, proactive, powerful and effective; We should correctly guide public opinion. Propaganda work is political and policy-oriented, so we must strengthen our political awareness, overall awareness and sense of responsibility, strictly observe propaganda discipline and ensure correct orientation. We should actively communicate with various departments, learn from relevant experts and professionals with an open mind, and strive to master policies, regulations and business knowledge to ensure the comprehensiveness and accuracy of publicity and reporting, and ensure that publicity and reporting are error-free. Make public opinion guidance attractive, appealing and appealing.
Four, propaganda and ideological work should find the right starting point and pay attention to practical results.
It is necessary to take the interests of the employees as the starting point and the foothold, start with the hot and difficult issues that employees care about, go deep into reality, do a good job in propaganda, guidance, persuasion and education, and keep the pulse of prospective employees' thoughts. Many workers are more concerned about the vital interests in deepening the reform, and even many people are worried about the reform.
Five, innovation, give full play to the role of propaganda and ideological work "booster".
1. Concept innovation. Keeping pace with the times, the subject and object of propaganda and ideological work are people, and we must first innovate our ideas. Propaganda and ideological work should always adhere to the production and operation of enterprises as the center, obey and serve the overall situation of reform, development and stability, and provide strong ideological guarantee, spiritual motivation and intellectual support for enterprise reform and development, which is the starting point and foothold of doing a good job in enterprise propaganda and ideological work. At the same time, we should adhere to the idea of "people-oriented", make a fuss about the word "people", pay attention to humanized management, and solve ideological problems by solving practical problems in the work, production and life of employees. Give full play to people's enthusiasm, initiative and creativity.
2. Content innovation. The innovation of propaganda and ideological work will play its lifeline role more effectively, promote the coordinated development of its material civilization, political civilization and spiritual civilization, and promote the birth of excellent corporate culture. So as to broaden the fields and channels of serving the overall situation and the masses, and strive to be close to reality, life and the masses.
Under the new situation, while inheriting and carrying forward the fine traditions, we should actively carry out various activities according to the requirements of the central work and the needs of the masses, seriously study the diversity and complexity of factors affecting the formation, development and change of people's ideas, and carry out propaganda and ideological work through various means and forms. Take the production and business activities such as enterprise culture construction, enterprise management and labor competition as the carrier, and seek effective ways of propaganda and ideological work, especially ideological and political work, which are suitable for modern enterprise system; At present, we should pay special attention to adapt to the rapid development of high technology, actively use modern network technology to broaden the field of propaganda and ideological work, enhance the initiative and pertinence of online propaganda, and strengthen online propaganda and ideological work.