Since it is holiday marketing, the most basic thing is to keep up with the hot spots of holidays. Taking this year's National Day holiday as an example, Alipay launched the "Alipay koi fish" campaign, which was forwarded over one million minutes. This wave of marketing operation can be said to be the most successful marketing in the history of enterprise marketing.

Since it is marketing, that routine is definitely essential. Before the National Day, Tmall also conducted a "Selected Son" marketing campaign on 6 18, but it did not attract such extensive attention. Take the Alipay koi fish incident as an example. On the one hand, National Day and koi fish have their own hot spots and flows. On the other hand, the cooperation between Alipay and global partners also makes these prizes attractive. Well, nodes with their own traffic+super attractive prizes will inevitably lead to the crazy spread of social circles.

Besides, after Alipay koi fish became popular, various media began to follow up on this news. Yang Long, a member of elite club, gives the impression that Hangzhou is the first media to do regional koi fish activities. Taking advantage of the popularity of Alipay koi fish, it is also a wave of heat and traffic, not to mention a series of similar marketing activities conducted by other marketing numbers.

Let's look at Durex again. It's always hot on holidays. It is close to the hot spots of holidays and can always market a wave of hot copywriting. Generally speaking, the routine of holiday marketing is actually very simple, that is, rubbing the holiday heat flow or interacting with other brands can also cause a wave of enthusiasm.