If what you need is the final conclusion of your graduation thesis, please refer to the following example: Conclusion and Prospect Finance is the core of modern economy, and banks are the core of modern finance, so banks, as the core of the core, play an important role in China's national economy. However, the competitiveness of China's banking enterprises, especially the marketing competitiveness, is relatively weak, and the marketing competitiveness is like the "striker" of a football team. With the full opening of China's financial industry, the marketing competitiveness is extremely important. Under this background, this paper puts forward the key issues of constructing the evaluation system of China's banking marketing competitiveness. This paper comprehensively applies the theories of marketing, finance, economics and other related disciplines to try to open the "black box" of the marketing competitiveness of banking enterprises and explore its basic sources and mechanisms. Therefore, combined with the particularity of bank marketing, this paper constructs an evaluation system of bank marketing competitiveness, and discusses the basic evaluation methods and their specific applications. The innovation and significance of this paper are as follows: (1) Based on the theory of banking finance and marketing competitiveness, this paper explores the source and composition of marketing competitiveness of banking enterprises in China, explores the formation mechanism and function law of marketing competitiveness of banking enterprises in China, and constructs the evaluation index system of marketing competitiveness of banking enterprises in China; (2) This paper organically combines the marketing theories of P4 and C4, and puts forward the 4M and S theories of banking marketing for the first time, which is of great significance to banking enterprises as service industries. Thus, it provides a new theoretical guidance for China banking industry to shape its own marketing competitiveness; (3) This paper adopts the fuzzy mathematics comprehensive evaluation method based on AHP and expert meeting method, and discusses its specific application process and operation method through detailed empirical analysis, which provides a basic method with considerable reference value for Chinese banking enterprises to evaluate their own marketing competitiveness. Although this paper has achieved the above results in the research process, due to the limitations of subjective and objective aspects, there are still several directions worthy of further study: First, the marketing competitiveness of banking enterprises studied in this paper is mainly based on static factors, but not much on dynamic factors (time factors). In fact, we can continuously evaluate the marketing competitiveness for several years, and then add up the annual scores weighted average (the closer the time is, the greater the weight is). It is a dynamic evaluation score of marketing competitiveness. However, the World Brand Lab and the World Economic Forum only published the list of the 500 most valuable brands in China in 2004 and 2005. Therefore, the evaluation method of "brand value" for several consecutive years cannot be adopted. In addition, some indicators are instantaneous and cannot be continuously evaluated. Therefore, the dynamic evaluation of marketing competitiveness is limited. Secondly, because this paper is the first time to put forward the 4M and S theory of bank marketing, its basic connotation and theoretical framework system need to be further enriched and developed. Finally, most of the data needed for empirical analysis in this paper must come from first-hand data, but due to the limitation of time, manpower and material resources, the acquisition of these data is not completely in accordance with the norms and strict procedures of expert meeting method or Delphi method, which determines that the final evaluation result may have some deviation from the actual situation. Therefore, the evaluation index system and evaluation method proposed in this paper need to be further tested in the marketing work of Chinese banks, so as to be constantly updated and improved. These defects and deficiencies in this paper are the important direction for me to enrich my knowledge and ability and continue to study in depth in the future.