At first, Haier, like other startups, started from scratch and started from a small company. At first, they were just a small factory with only 600 people, but their fate changed because of one thing in 1985.
Haier Company, which just started, had customers who reported that the Haier refrigerator he bought had quality problems, which was a test for Zhang Ruimin, then the factory director. He must find a way to solve the quality problem and build a good impression among customers, so that Haier can by going up one flight of stairs. So he immediately inspected the warehouse and found that there were 76 refrigerators with quality problems. For the sake of Haier's future reputation, he announced on the spot that all these refrigerators would be smashed. You know, these 76 refrigerators were in 800 yuan at that time, and the monthly salary of each employee was only in 40 yuan, so a refrigerator was worth the salary of employees in the past two years! It can be seen that factory director Zhang is cruel to improve quality and abandon profits. To show his determination, he personally smashed the first hammer! Many employees shed tears when they smashed it, which was very distressing. Since then, Haier Group has attached importance to the establishment of the concept of quality, which has played an immediate role and has also been recognized by customers. I like Zhang Ruimin's saying, "Defective products are waste products", which makes Haier's product quality by going up one flight of stairs.
"Sincerity is forever" is a slogan of Haier. Haier's after-sales service is particularly excellent, and customers will come to install it soon after placing an order. And its warranty work is also done dutifully, which makes people appreciate it. Its service also left a good impression on Haier brand. No wonder now Haier's global turnover can reach 65.438+0509 billion yuan, which is an amazing figure. It also topped the list of the most valuable enterprises in China for 1 1 year in a row, which is completely inseparable from the enterprise concept, focusing on quality and doing every detail well.
In fact, high-quality work is also applicable to life. Just like finishing homework, if you devote yourself wholeheartedly, the correct rate will be high. On the contrary, your quality is no better. Haier Electric relies on the excellent performance and quality of electrical appliances when competing with its peers.
Not only promote their own products at home, but also introduce their own brands abroad, enter the international mainstream market and become a successful enterprise. If you maintain high quality in other aspects, you will be several times better than others.
Good quality makes a good brand and good quality makes a career. In life, people often choose brand-name goods when they buy things. Why? The answer is actually very simple. People trust the quality of brand-name products, because its quality is guaranteed, so people trust it more and more, and more and more people will buy it. If a person is excellent, honest, grateful and kind, then more people are willing to make friends with him and are more popular with everyone.
Whether you are a product or a person, quality is always the most important >