? The concept of knowledge payment only includes relatively professional knowledge sharing and teaching courses or lectures, and most of them are intensively output around a clear theme. Generally speaking, the closest example to life is that people go to bookstores to buy books, because books are a form of knowledge.
? After several years of development, thanks to the barbaric growth of short video, live broadcast industry and knowledge payment, this learning mode is gradually recognized by people. He can use Himalayan fm and Luo Zhenyu's "get" app to present it in audio; It can also be presented with words such as with and Zhihu. It can also be presented in the form of live video. In any case, its essence is that people exchange money for a certain amount of learning knowledge.
? As the old saying goes, everything has two sides, and the existence of anything has both advantages and disadvantages for society. The same is true of "knowledge payment".
? Let's talk about benefits first. First of all, the emergence of these platforms provides a platform for knowledge producers to share knowledge and experience, and can also provide them with some employment opportunities. On the other hand, it can provide a learning platform for consumers, which is the real reason why knowledge payment is so popular: "knowledge payment" is actually "fragmenting" knowledge, and its products are mostly suitable for mobile phones and computers that people contact most frequently in their daily lives. In this way, it can not only better arouse people's enthusiasm for learning, but also make people more receptive to knowledge. In today's modern society, people have begun to realize the importance of learning. Or for their own needs, improve their quality, or for vanity. In any case, this objectively promotes the development of knowledge payment.
? In terms of disadvantages, since knowledge payment is a kind of commercial behavior, there must be disadvantages of market economy. The "win-win" situation of production and consumption mentioned in the previous paragraph. Objectively, it has also attracted more and more people to share a piece of cake and seize market resources. Some knowledge producers who lack conscience will make huge profits with low-quality content through "whitewashing" and "copying". The most typical examples are Baidu Baijia and the hot news in today's headlines. The "headline party" with uneven articles and colorful news hotspots has long been criticized; Another problem is that the supervision of the platform itself is not in place, or even to cheat the click. When I use it myself, the app often pushes some articles whose titles have nothing to do with the content, and even contains pornographic elements.
? Under the current internet wave, knowledge payment will have great growth potential. However, the barbaric growth of the industry will not last long and will eventually become rational. A few years ago, enjoying the popularity of bicycles taught us a very shocking lesson. At that time, bicycle enjoyment was just emerging, and the market seized resources fiercely. All kinds of money-burning wars have emerged one after another, and investors have invested their capital in bicycles to enjoy and start companies. But now, after the peak, everyone has gone cold, and the remaining big companies are struggling. If the large-scale market for knowledge payment does not tend to rationally abide by market rules, it will still grow wildly, and the final result will only be to repeat the mistake of enjoying bicycles.