The development of personal computers in the computer field in 1960s is an important reason to promote interactive design. But later, interaction design expanded to different fields or industries involving services and experiences, such as information technology, Internet, Internet of Things and so on. However, the design of the final interaction can not be separated from the original intention, so that more ordinary users can easily accept and use the product.
Professor Xin Xiangyang pointed out that interactive design is different from traditional design behavior. Traditional design is to design objects for people to use. At this time, human behavior is the medium of communication between people and things. In interactive design, human behavior is designed, and the object itself becomes a medium. In other words, interactive design is to investigate and analyze people's behavior first, and then design objects according to people's behavior.
Example of iPhone First of all, when users demonstrate the iPhone, they first introduce how the iPhone is used, instead of paying attention to the exquisite industrial design or gorgeous interface of the iPhone.
Above, Professor Xin Xiangyang gave three examples to prove the difference between designing for object and designing for user behavior. Including the comparison of users' concerns between iPhone and Motorola V3, the comparison of users' usability between Nokia and Samsung, and the comparison of iOS and Android operating systems.
Interaction is a round of interaction caused by action and response. To create a new concept of industrial product, we can change the material, color, structure or function of the product. To get a new concept of interaction design, we need to design from the perspectives of people, behavior motivation, behavior process, new behavior means, behavior scene and environment.
Since interaction design is the design of behavior, and object is the medium of design. Then it is very important to clarify the transformation from physical logic to behavioral logic.
This is the design method of Yahoo website organization information. The starting point of design is based on the information itself, that is, how to organize and use the information in order to obtain the maximum efficiency of information acquisition.
The starting point of Flickr design is the behavior of users. Firstly, what is the most reasonable behavior of users after entering the website, and then design according to the behavior.
Yahoo and Google also provide search engine services, but they use two completely different ways of thinking. When Yahoo presents all complex information to users in a reasonable way by using the methods and tools of organizing information, users need to find the information they need at different levels of the information architecture. Physical logic is used here. Google, on the other hand, adopts behavioral logic, and its one-click mode is undoubtedly the most economical and reasonable from the behavioral point of view.
According to the test and analysis report, the main reasons why Konica Minolta Bizhub 75 1 copier is difficult to complete simple tasks are as follows:
Therefore, it is not difficult to understand that the "unreasonable" design of the operation interface leads to poor user experience in the testing process.