When buying a car, you should consider the fuel consumption level. After careful calculation, sometimes there is a difference of less than 1000 yuan a year, which is almost the money for drinking a can of coke a day.
But people are still very concerned about fuel consumption, mainly for some deeper reasons.
There is really little difference in fuel consumption between cars of the same class.
The fuel consumption difference of the same class models with similar power level and body weight is really not very big. The fuel consumption difference of different cars of the same class is mostly within 10% to 15%.
According to the data given in "20 18 Annual Report on Actual Road Driving and Fuel Consumption Analysis of Passenger Cars in China" issued by Energy and Transportation Innovation Center, the average annual mileage of private cars in China is 172 13km.
Assuming that the fuel consumption is 7L/ 100km and the oil price is 7 yuan 1L, after one year, the fuel cost of the same class vehicle with similar performance is about 800 to 1200.
On average, there is a difference of 2 to 3 yuan a day, and listening to coke is really 1.
High fuel consumption will cause a series of psychological reactions.
Fuel consumption is related to money, which makes people anxious. The reason why people care so much about fuel consumption when buying a car is because fuel consumption is one of the most easily felt vehicle characteristics when using a car every day, and every refueling is closely related to money.
You can't add this gas without paying, can you? High fuel consumption may cause a series of psychological reactions.
Kong Zhangzongwei of Southwest University has a paper to share with you, "Money priming affects implicit attitude and attention bias", which has already been mentioned above.
Money can influence individuals' thoughts, and the research on the concept of money also shows that the emergence of the concept of money will affect individuals' psychological changes and behavioral changes.
When individuals associate with money, their hearts will become stronger, which can reduce anxiety and even fear of death. Of course, when they lose money, they will have the opposite psychological feeling, right?
The higher the fuel consumption of a car, the more money will be spent on gasoline, which will naturally make people feel anxious, that is, we often say that refueling is added to "disgusting" and refueling is added to "ouch" ... right?
This is not only a question of more money, but also a question of whether this car can make people feel happy when driving. Natural fuel consumption has become the focus of many people when buying a car.
Running a gas station itself is not a good experience.
In addition, it is not very happy to run to the gas station often. Geng of Southwest Jiaotong University has a paper to share with you, "An Empirical Study on the Relationship between Product Consumption Emotion and post-purchase behavior", which was mentioned earlier.
Consumer sentiment refers to a series of specific emotional reactions triggered by product use or consumption experience.
For example, positive emotions such as pleasure, happiness, excitement and satisfaction, or negative emotions such as disappointment, anger, pain and guilt, product attributes are one of the reasons for these emotions.
Frequent visits to gas stations may lead to negative emotions, such as restaurants being expensive and not delicious, and just feeling "trapped" when checking out, which is not worth it, that's all.
It may even cause mileage anxiety.
In addition to these, high fuel consumption may also cause mileage anxiety. The word "mileage anxiety" has always appeared with new energy vehicles and electric vehicles in recent years.
Sun Ye and others mentioned this point in a paper published in Journal of Wuhan University of Technology (Traffic Science and Engineering Edition), The Influence of Mileage Anxiety on the Willingness to Use Pure Electric Vehicles.
Electric vehicle mileage anxiety refers to the mental pain or anxiety caused by fear of running out of battery power when driving an electric vehicle, mainly due to the limited cruising range of electric vehicles and the low level of space coverage of charging piles.
However, mileage anxiety is not a patent for new energy vehicles or electric vehicles. If ordinary fuel vehicles have high fuel consumption and limited cruising range, or in some places with low gas station density, driving fuel vehicles will also have mileage anxiety.
High fuel consumption can lead to negative psychological emotions.
So generally speaking, although the fuel consumption of cars of the same class will not be very different, everyone will care. Mainly because cars with high fuel consumption are uncomfortable to use and have psychological negative emotions. As the saying goes, it's pain, which means "ah, gee, shh" and "ouch" ... anyway, that's the feeling.
Given the choice, people are naturally more willing to choose a more comfortable one. In addition, the fuel consumption is low. When bragging with others, my fuel consumption is lower than others, and others are more anxious. I feel better myself, that's all.