MBA stands for Master of Business Administration in English and MBA in Chinese. MBA is the product of market economy. It trains high-quality and leading professional enterprise management talents to master multidisciplinary knowledge and management skills such as production, finance, finance, marketing, economic regulations and international business, and has strategic planning vision and keen insight. MBA pays attention to the cultivation of compound and comprehensive talents, and requires that ability cultivation is more important than knowledge transfer. It teaches "management" facing actual combat, not "management" focusing on research. It requires its graduates to have adaptability, predictive ability, comprehensive ability and organizational ability to develop and win in the ever-changing world market and international competition. Its course content involves management, economics, finance, finance, law and so on. Ability training not only pays attention to organization and leadership, but also involves the ability to communicate based on eloquence, grasp the overall situation, think sharply, judge and deal with problems.

Second, the origin of MBA

MBA (Master of Business Administration), born in the United States, is a graduate degree specially designed for businessmen. It is designed to prepare you for the increasingly fierce business world. MBA was founded by American universities in the early 20th century. In recent decades, it has become a world-renowned qualification certificate. There are now more than 1250 MBA schools, which are very different in content and form.

After a hundred years of exploration and efforts, it has trained a large number of outstanding enterprise management talents and created the myth and miracle of American MBA in economic development. MBA is known as the "favored son of heaven" and "management elite", and has become a special figure admired and admired by the business community and even the society, and even regarded as a "business hero" in the eyes of the public. According to statistics, the general manager, chairman and other senior executives of the 500 largest companies in the United States are mostly MBA. This amazing fact is the best explanation for the successful performance of MBA education. MBA means superior ability, courage and morality; Represents wealth, status, power and honor; It symbolizes hope, success and brilliance.

Third, the development of MBA.

1908, born in the MBA education program of Harvard University, has a history of 103. But in the early days of its establishment, the market reacted coldly to MBA because it was too divorced from the reality of the enterprise. It was not until the end of World War II that management education began to flourish with the full recovery. The reason is mainly due to the rapid expansion of enterprise managers caused by the obvious separation of ownership and management rights of American enterprises in the two world wars. In addition, the postwar wartime economy has been transformed into a peacetime economy, and people's consumption power has been released in large quantities, which has brought a lot of expansion opportunities for enterprises. At the same time, many veterans enter universities, and many of them choose MBA degrees from business schools. The brilliant class of Harvard University 1947 is the best among this "outstanding generation". However, the sudden increase in demand finally exposed many weaknesses in the objectives, means and teaching level of American management colleges. 1958, the comprehensive research report of Carnegie Foundation and Ford Foundation unanimously clarified the practicality of management education, advocated strengthening students' quantitative analysis ability, and basically formed a structured curriculum system with wide influence later. In the 1960s and 1970s, the focus of management education in the United States was MBA, and the number of MBA degrees awarded in the United States reached more than 20% of the total number of master's degrees each year. The spring of MBA education has finally arrived. However, the good times did not last long. In the 1980s, Harvard Business Review criticized that "the School of Management cannot provide satisfactory management education, and should be responsible for the decline of the international competitiveness of American industry and commerce", which caused long-term profound reflection in the management education field. However, this time, instead of forming a unified model, we explored it separately, which led to the innovation of management education from the end of 65438 to the present, including internationalization, curriculum integration, strengthening the cultivation of leadership, team awareness and management skills, emphasizing the enrichment of students' scientific and technological knowledge, attaching importance to the ethics of enterprises and entrepreneurs, and the practice of online universities and distance teaching. This radical reform finally broke out after 20 years. In 2002, Jeffrey Pfeffer and Christina T. Fong of Stanford Business School published a paper "The End of Business School: Unsatisfactory Success", pointing out that business school courses are mainly designed according to professors' academic interests and disciplines, which is far from business practice. In 2004, mintzberg of McGill University published a monograph after the Ford Foundation report 1959, criticizing MBA education for being too academic and divorced from management practice. In 2005, Warren Bennis and James O 'Authour of the Business School of the University of Southern California published a paper in the Harvard Business Review, sharply criticizing the business school for losing its way. 20 10 In April, Harvard Business Press published a new book, Rethinking MBA: Management Education is at a Crossroad, co-authored by three scholars from Harvard Business School. These works all reflect the same fact: professors and managers of internationally renowned business schools are seriously thinking about the future of MBA education. These voices from universities and the impact of the financial crisis prompted global business schools to start a comprehensive reform of a wide range of courses and concepts around 2008. With the strengthening of globalization, this reform trend has also blown to China, giving people a brand-new impact and influence on the 20th anniversary of the 201KLOC-0/China MBA project.