How to manage customer relationship is an important aspect for enterprises to increase market share. Starting with the basic problems of customer relationship management, this book systematically expounds the methods and steps of combining customer relationship management with resource supply chain management, and specifically explains the skills of scientific classification of customer groups, CRM information system, customer information analysis and statistics. At the same time, the disadvantages of current enterprise customer management are systematically analyzed, and some suggestions for improvement are put forward. Through the study of this book, managers will effectively master the skills of customer management, improve the disadvantages of enterprise customer relationship management, continuously enhance customer loyalty, and establish stable, harmonious and coordinated customer relations. How to manage the customer relationship recommended by editors is an important aspect for enterprises to increase market share. Starting with the basic problems of customer relationship management, this book systematically expounds the methods and steps of combining customer relationship management with resource supply chain management, and specifically explains the skills of scientific classification of customer groups, CRM information system, customer information analysis and statistics. At the same time, the disadvantages of current enterprise customer management are systematically analyzed, and some suggestions for improvement are put forward. Through the study of this book, managers will effectively master the skills of customer management, improve the disadvantages of enterprise customer relationship management, continuously enhance customer loyalty, and establish stable, harmonious and coordinated customer relations. The first chapter of the catalogue re-recognizes customers in customer relationship management.
Chapter II Design and Construction of Customer Relationship Management System
Chapter III Implementation of Customer Relationship Management System
Chapter IV Customer Relationship Management and Enterprise Resource Planning. Supply chain integration
Chapter V Application of Customer Relationship Management
Chapter VI Integration of Customer Relationship Management and E-commerce
Chapter 7 Customer Relationship Management and One-to-One Marketing: The Needs of Each Customer