1. Definition of advertising: Advertising is an economic activity that aims at changing or strengthening consumers' ideas and behaviors, and spreads goods, services and conceptual information paid by advertisers through different media.

2. Advertising design: Advertising design is to plan how to spread information and how to implement the communication scheme, including advertising planning, advertising creativity, advertising scheme, advertising media selection and advertising production skills.

3. Creativity: Creativity is a creative overall thinking process that advertisers choose the best way to convey information according to the survey results, product characteristics, public psychology and advertising strategies, and produce core theme concepts and artistic conception structures, so as to guide advertising production practice and achieve the best advertising effect. In short, it is the idea of the whole advertisement.

1 century-huimu 2 reform-opening-design 3 post-design education 4 fourth media and new graphic design 5 graphic design trend prospect 6 tomorrow-design will be better; Children pay attention to reality and look forward to the future.

Yesterday, today and tomorrow, design has different definitions and forms. Designers play an active role in improving the quality of life and promoting the progress of civilization. Graphic designers play the role of builders of visual culture. At the turn of the century, graphic design changed from static performance to dynamic communication; Leap from single media to multimedia; Extending from two-dimensional plane to three-dimensional space and space; Spread from traditional printing design products to virtual information images.

China design has a long way to go. Today, we designers are fortunate to enjoy the sunshine of reform and opening up. The new century has brought us new opportunities and challenges. We can learn from western advanced design methods and successful experiences. The new design culture will integrate traditional culture and modern civilization. We are convinced that China designers will create a new height for the revival and development of national culture.