1. The media has advantages in the main news field of politics. From the perspective of democratic politics, news in mass media is very important in modern society and has become one of the key factors for the smooth realization of pluralistic politics.
2. The great influence of TV news on people's survival and social development is not only in the political field, but also can cause problems if you trust TV news too much.
Today, radio is still a kind of media with a broad mass base. One of the characteristics of contemporary international broadcasting is that global broadcasting has become an important form of international broadcasting.
Second, the definition of broadcast news
Broadcast news: news spread by means of sound symbol system and the comprehensive advantages of broadcast media is the general name of all kinds of news genres and news programs in broadcasting.
Judging from the characteristics of using sound symbol system to express content, whether the broadcast news genre uses sound, atmosphere oral broadcast genre and recording broadcast genre; Judging from the characteristics of comprehensive use of broadcast media to express content, the genre of broadcast news can be divided into broadcast news, broadcast communication, broadcast series report, broadcast continuous report, broadcast news comment, broadcast dialogue and so on. Starting with the characteristics of broadcasting skills, it can be divided into live reports, live recording and editing, etc.
Third, what is communication?
Communication is an activity that human beings exchange information through symbols and media in order to make corresponding changes (communication is the process of information flow).
Type: self-communication-interpersonal communication, group communication, organizational communication and mass communication.
Fourthly, analyze the characteristics of newspapers, radio, television and Internet.
1, newspapers
Advantages: large information capacity, strong ability to save information, and great initiative of audience selection.
Disadvantages: the timeliness is not as good as that of radio and television, the form lacks the dynamic nature of TV news, and it is not as friendly and lively as radio reports, which requires readers to have a certain degree of education.
Magazines: mainly use text symbols. The news is not strong, but it tends to be professional and specialized. And pay attention to illustration, printing technology and paper quality.
Step 2 broadcast
Advantages: information transmission is extremely fast and timeliness is strong; Wide audience and strong permeability; Make full use of rich words and sounds to infect the audience. And the manufacturing cost is relatively low.
Disadvantages: the reservation of broadcast content is not as good as that of newspapers and periodicals, and the audience has little choice; Radio broadcasting only provides auditory images, leaving a less impressive impression on the audience than television.
Step 3: TV set
Advantages: intuitive, illustrated and appealing; Advanced means, rapid information transmission, beyond space's sense of strength.
Disadvantages: TV pictures are fleeting, neither optional nor convenient to view; Television receivers are expensive and not as portable as radios.
Countermeasures for all kinds of mass media to foster strengths and avoid weaknesses in reading competitions;
1. Newspapers and periodicals: The countermeasures for the survival and development of newspapers and periodicals in the competition are to give full play to their advantages of large information capacity, wide coverage and easy preservation, and make up for the lack of timeliness that cannot compete with electronic media.
2. Radio broadcasting: On the one hand, the competitive countermeasure of radio broadcasting is to enhance the auditory image in the programming, attract the audience with concise news and music programs, give play to the characteristics that making programs by oneself is simpler and cheaper than TV, and develop into column programs. On the other hand, listening tools have also become miniaturized and portable, which is more conducive for listeners to carry around and listen at any time.
3. Network: Computer network has the basic performance of connecting any user and enjoying online information resources through * * *. The feedback link in network communication activities is powerful, which can serve different kinds of communication activities in different ways through different communication systems. Theoretically, the network allows human society to use computer cyberspace for unlimited information exchange. Users who join the computer network can become information providers, and online communication is unlimited.
The main content and function of verb (verb's abbreviation) "spiral of silence"
Content: In a certain period of time, some strange views of mass media have an advantage in society, causing a kind of pressure on the audience. Most people try to avoid being encouraged by holding certain attitudes and beliefs, so when the number of individuals expressing dominant opinions and not expressing opinions increases, they will give up their original ideas and attitudes in order to converge with the dominant ones. At the same time, due to the dominant opinions expressed by mass media and the increasing lack of interpersonal support for abnormal opinions, a "silent spiral" has formed.
Function: The mass media, due to these factors, forms a subtle accumulation and infiltration, and with the audience's conformity psychology and suitable communication environment, it may make most people understand things in the direction shown or guided by the mass media, form opinions and take actions.