Theme and script are the core of a movie. Movies with sci-fi and magical themes, such as Change 3, Ha 7 and Avatar before, have always been popular at the box office. In addition to the imaginative themes to attract audiences, such films themselves need high-cost support, so it is not surprising that the box office has achieved good results. In addition, emotional films that are close to life and touch people's hearts, such as If You Are the One and 33 Days of Lost Love, have also become "appropriate" themes, which are highly anticipated by fans.
Factor 2: the main creative team
Director, starring, producer, production team and other creative teams are all heavyweight chips to attract the audience. For example, the strength of national directors Zhang Yimou and Xiaogang Feng is even greater than the theme of the film, which has become the focus of audience expectations; The same is true of the power of actors-some people just say what they want. For example, Yang Mi's "Cry on a Island" created a "fan movie" in one fell swoop, and the actors' contribution to the box office should not be underestimated. The fame of producers and production teams can also bring "much anticipated" effect to a film.
Factor 3: film positioning
Film positioning refers to the market forecast of films to their own films. First of all, it should be the positioning of the target audience, from the script setting, actor selection and shooting techniques of the film to the post-production style, communication channels and means. It is necessary to cater to the preferences of most target audiences and lay a stable box office foundation. Secondly, to estimate the box office correctly, sometimes the film is too confident, which will affect the focus after the film is released. Especially before communication, we should communicate the positioning of the film and the box office estimate according to the schedule, theme and arrangement.
Factor 4: film quality
Film quality, including script, shooting, production, actor performance and other comprehensive factors, is the standard to measure the artistic achievements of the film. It should be the most important factor for the success of a film, but under the current business environment and information dissemination conditions, the film quality is not the biggest factor affecting the box office, and there are many bad films with high box office. Of course, there are also some movies that rely on excellent quality to contribute to the success of the box office, such as Crazy Stone. And some high-quality films can also get good box office by winning film festival awards, such as Black Swan and The King's Speech.
Factor 5: Fares
The formulation of ticket prices is closely related to the box office. The single ticket price is definitely not a simple positive correlation with the overall box office, but a set of scientific and rigorous systematic calculations are needed to find a reasonable ticket price range. Whether high ticket prices will "scare away" many viewers and whether low ticket prices can play a "promotion" role is not simply analyzed by numbers. Many factors, such as film promotion, investment income, and sharing among all parties, need to be taken into account when formulating the fare. If a good movie fails at the box office because of unreasonable fare setting, it will be a very embarrassing thing.
Factor 6: Timing
Generally speaking, films are selected in popular festivals with large audiences such as New Year's Eve, Valentine's Day, Christmas and summer vacation, which is conducive to the promotion of box office. Nowadays, the competition for movie schedules is fierce, and some movies even set the schedule one or two years in advance. Every summer vacation and New Year's Eve, it is inevitable that "big movies collide with big movies, big movies crush small movies, and small movies miss out". Therefore, for some movies, it is inevitable to choose a good schedule, such as the collision between Real Boxing, Tintin and 33 Days of Lovelorn. Although it is a big budget movie with good reputation, the box office will still be divided up. In addition, for the China market, if there are foreign blockbusters in the schedule, the box office of domestic films will be affected. It is more cost-effective to spend money on movies or choose foreign blockbusters, and the rest can be downloaded at home. There are not a few ordinary audiences with mentality.
Factor 7: Problems
How important is distribution? At the beginning, the co-production was for cooperation with China Film. Strong distribution can increase the coverage of the film as much as possible, and weak distribution can't even paint the film, even if it is filmed again, it can't be sold. Now more and more blockbusters are jointly released, ensuring the film coverage and maximizing the box office.
Factor 8: Cinema film arrangement
The cinema is the final place for box office recycling, and how many movie tickets a movie can sell basically depends on the arrangement of the cinema. The box office is greatly affected by this factor. When the publicity level and word-of-mouth are equal, the general public's choice of going to the cinema is not clear, and most of them will be decided according to the number and time of the cinema. Of course, the number of films is also directly restricted by the market. Even if there are more bad films, no one will watch them, and cinemas will inevitably increase the number of films with high attention. From the point of view of the film, "squeezing" the film is more effective than "squeezing" the publicity.
Factor 9: Publicity and promotion
Nowadays, information dissemination has entered the stage of media socialization. For entertainment products such as movies, fans' expectations and realistic word-of-mouth have become the key factors at the box office. Comprehensive application of publicity creativity, media and information bearing methods (such as news, opinion leader blog, Weibo, TV, print, etc.). ) makes the film achieve good communication effect before, during and after the release, which is directly related to the box office of the film. To some extent, the success of film promotion has become the core issue to measure the quality of contemporary film distribution and box office revenue estimation. It is precisely because of the importance of publicity and promotion that a new link has emerged in the film industry chain-publicity and promotion service companies. These companies have played a very important role in the successful promotion of films and the formation of word of mouth by using integrated marketing.
Factor 10: luck
Luck includes many things. If the film is unlucky, it may be shot mercilessly by the State Administration of Radio, Film and Television at the submission stage. With luck, SARFT will even give reasonable suggestions that the contiguous parties have not considered, such as "Crazy Stupid Thief" released around March this year; If the film is lucky, a small promotion idea will become a hot topic for netizens, such as "33 days of lovelorn love"; If the film is unlucky, the box office will be halved. For example, the well-known co-production "bodyguards and assassins" was ambushed by three shots and "Avatar" ... It really takes luck at any time.