Since 1987 entered China, KFC has achieved a triple jump in its development in China: in the first nine years from 1987 to 1996, it developed 100 chain stores at an average annual rate; 1996 to 2000, 75 companies were developed every year; Since 200 1, the expansion in China has accelerated, with an average annual growth rate of 150, and franchising has been carried out in some small and medium-sized cities. By June 2004, the total number of chain stores had grown to 1 100, with Shanghai and Beijing reaching 100 respectively. In 2003, China KFC achieved a turnover of 8.4 billion yuan. Ranked first among the top 100 restaurants in China for many years, with the largest number of restaurants and the highest turnover.

The Development Experience of KFC in China

(1) Implement the 1 talent localization strategy, strive to cultivate, promote and use local talents, and give full play to their advantages in being familiar with the policy environment and market characteristics. 2. Localization of products. 3. Localization of suppliers. 4. Localization of the concept of health. 5. Localization of corporate image.

(B) the implementation of standardization system 1, food quality standardization. 2. Standardization of service quality. 3. Standardization of dining environment. 4. Standardization of unannounced visits.

(3) Developing chain operation KFC as an international brand, franchising from scratch in China market is the best way for KFC to develop in China now, but it will be even more so in the future. But at this stage, KFC is both active and cautious in developing chain stores in China. Among the existing 1 100 chain stores, the vast majority are directly operated stores, and only a few dozen are franchised stores, which are only being tried out in small and medium-sized cities at present.

(4) Building corporate culture 1, restaurant manager is preferred. 2. Teamwork and team spirit. 3. Encourage the advanced and commend the outstanding.

(5) Strengthen employee training 1 to seek employees who meet the needs of enterprise development. 2. Education and training. 3. Employee performance evaluation.

(6) Establish a chain guarantee system 1 to form a complete development strategy. 2. Scientific development system. 3. Tools for scientific development.

Enlightenment from KFC's experience

As a multinational chain enterprise, KFC has grown in China. Its advanced management mode, marketing concept, standard system, manpower training, chain development and its guarantee system have provided many experiences for the modernization of the catering industry in China, and also inspired the industry management of the catering industry.

(A) we should attach great importance to the importance of promoting the development of the catering industry.

(2) Promoting modernization is the main direction of catering industry development.

(3) Further strengthen food safety and hygiene.

(D) The development of chain operation needs the support of supporting systems.