College students are a special consumer group, and their consumption situation reflects the living conditions and value orientation of college students to some extent. Recently, in an interview with colleges and universities in Inner Mongolia, the reporter found that the phenomenon of debt consumption such as blind consumption, comparison consumption and fashion consumption is very common among students.

Noble debt consumption, unspeakable pain

According to a survey, the consumption of college students is increasing year by year. Some college students spend more than ordinary office workers, and some students spend more than 20 thousand yuan a year. Some college students are on the verge of out-of-control consumption. Advanced consumption and debt consumption have been more and more accepted by many college students. The whirlwind of campus debt consumption has made many adults stunned and feel outdated.

Most of the students who lend money to other students are from better families, but there are also cases where some students with average economic conditions lend all their living expenses to their good friends. College students rarely borrow money from banks for debt consumption, and many college students are embarrassed to refuse their classmates' requests for borrowing money out of friendship.

Haas, a junior at Inner Mongolia University of Technology, raised money to equip himself with "five kinds of weapons" after school. At the same time, all his tuition and living expenses for three years came from loans. In colleges and universities, computers, mobile phones, CDs, MP3 players and voice recorders are called the "five weapons" for college students. In addition to practicality, it is also a conspicuous thing to show the superiority of one's life.

There are more and more "pioneers" in universities. The university campus that used to be "the sound of reading in the wind and rain" is now mixed with "the sound of mobile phones". College students rely more and more on computers and mobile phones, and the internet has been considered by college students as an important way to obtain information. Many college students have several mobile phones to contact different people.

"Women and children earn more, and college students earn more." Based on this concept, smart merchants timely launched a series of practical, economical and fashionable electronic products. In the economically underdeveloped Inner Mongolia Autonomous Region, the business in front of mobile phone counters in many shopping malls is booming. Mobile phones from 800 yuan to 1500 yuan are especially popular among students. The "new favorite" recording pen has become the object of college students' enthusiastic pursuit. Wang Xing, an operator of Hetai Computer City, told reporters: "I can probably sell hundreds of monitors a day, of which about 60% are bought by college students."

Debt consumption is particularly prominent among students from poor families. When the economy becomes a difficult problem in colleges and universities, many poor college students "slap their faces to fill the fat" and take money to package themselves.

A girl in Bayannur League who relies on loans to maintain her studies told reporters: "I have already owed money to several classmates. I can't help it Spending money too cheaply will make others look down upon it. I didn't have breakfast to pay my debts. " Li Gaizhi, a teacher in the chemistry department of Inner Mongolia Normal University, told reporters that this phenomenon is typical. In letters to their families, many students often complain about the difficulties of life and often ask for money in an emergency. So the families in their hometown have to scrimp and save, and even borrow money to meet their children's material requirements.

In the interview, the reporter found that a large part of college students' debt consumption is typical of enjoying in advance and eating, drinking and enjoying in time. Most of its consumption items are extravagant and unnecessary consumption. Such as holding birthday parties, playing tennis, bowling, dancing in dance halls and singing "karaoke" in nightclubs.

All kinds of "human relations" are a hurdle for many college students to spend in debt. Love needs treatment, scholarships and even jokes need treatment. It is not uncommon for college students to treat guests lavishly, and it is not uncommon for a table of banquets to cost thousands of yuan. Behind the hustle and bustle, many students are heavily in debt. It will take at least a few months to pay off the debts left by drinking once.

Fashion, the source of debt consumption?

In the interview, the reporter found that the "aristocratic" consumption of colleges and universities is centered on debt consumption. Many students live in their rented apartments instead of school dormitories. Hang a mobile phone on your chest, carry a laptop in your hand and wrap a brand-name bag from head to toe. When asked, it is by no means "the son of a rich family", but a new human being born out of debt consumption. Such students are not uncommon in ivory towers.

College students' keen fashion tentacles determine the particularity of their consumption: dependence on economic sources and antagonism in pursuing trends. Their shy wallets determine that their leading trend must be based on debt consumption. Popularity has guided the consumption of college students to a certain extent.

During the interview, the reporter learned that many college students frequently change their mobile phones in pursuit of fashion. From green screen to blue screen, from blue screen to color screen, with color screen, I admire people who have cameras. Many college students change computers frequently to keep up with the upgrading of computers. Wang Yufei, from the Chinese Department of Inner Mongolia University, changed his listening tool from a cassette player to a walkman in three years, and now he has changed it to an MD worth more than 2,000 yuan.

Some students pursue famous brands and advocate "only buy expensive ones, not the right ones". It is very common to keep up with the consumption and keep up with the trend. Whether it is popular or not has become an important factor for college students to buy. In order to pursue fashion, some students have to give up their study time and earn extra money by tutoring or working part-time in the company. Girls are more accurate and familiar with the trend. Shiseido's eye cream, Maybelline's mascara and dazzling trinkets are essential things for many girls.

"If you use cheap cosmetics, you are afraid of being looked down upon by others", which is the helpless words of a junior girl. Angelababy, a senior at Inner Mongolia University of Technology, told the reporter: "In modern society, appearance is also an important indicator for girls. It is an indisputable fact that a well-dressed job is easy to find. Therefore, buying high-end cosmetics and clothes is also a potential investment at present. " This shows that modern college students pay more attention to personal image and are more eager to keep pace with the times.

Wang Zhihe, a teacher from Inner Mongolia University of Technology, told reporters that debt consumption is largely due to the "demonstration effect" of high consumption and blind comparison. When some students are doing the same thing or in a certain state, there will be a group pressure, and other students will be forced to imitate by this pressure. Otherwise, you will feel that you are excluded from the group and have a sense of disharmony.

Zhang Ting of Inner Mongolia University thinks that some bad social atmosphere makes some people dizzy and affects college students' consumption consciousness and behavior. This kind of debt consumption can only "contribute" a lot of extremely destructive hedonism and unrealistic consumption culture to society. The high debt consumption of college students is closely related to the influence of commodity social environment. The irrational consumption orientation of society bears an unshirkable responsibility for this.

Debt consumption, unbearable weight

For college students, some wealthy families can be paid by their parents "smartly", but these aristocratic students are a minority after all. Needless to say, most college students depend on their families for their financial resources, which are generally provided by their parents, sisters and brothers. Only a few students work part-time through their own jobs such as tutoring and translation.

It is understood that at present, college students have to pay several thousand yuan in tuition fees each semester, and the monthly living expenses range from three to five hundred to several thousand yuan. Someone once vividly compared this expenditure to "a mountain under foot". A family with both parents and employees is already under great pressure to cope with children's school chores and living expenses. If parents retire at the age of 18, or are laid off and lose their jobs, the difficulty is even more self-evident.

College students' unplanned consumption and unreasonable consumption structure make them have a heavy psychological burden, and they will feel uneasy about falling into the debt net. On the university campus, debt consumption makes many students addicted to material desires. If it develops seriously, it will lead to economic disputes, armed fights, affect the friendship of classmates, and even lead to criminal incidents, which is not conducive to social security.

Reflection: College students' consumption needs correct guidance.

College students' debt consumption is actually an expected consumption. I'm more sure about my future, and I think I can be promoted completely. This mentality should be said to be relatively normal. However, under the existing conditions, college students should do what they can to prevent excessive consumption from becoming excessive consumption.

On the surface, consumption is a personal behavior, but in a deeper sense, consumption psychology, consumption intention, consumption consciousness and consumption hobby are a spiritual and cultural phenomenon. In this sense, the negative impact of bad consumption on campus can not be ignored. It increases the financial burden of parents, distorts the interpersonal relationship on campus and increases the difficulty of school education management. Recently, a survey by the Department of Philosophy and Sociology of Lanzhou University shows that "frugality" has become the most neglected social personality type in the minds of modern students. In Nanjing University, many students put "pursuing quality of life" on the opposite side of "frugality". Under the guidance of these concepts, they have become senior consumers without hesitation, and feel at ease spending their parents' money.

It is urgent for colleges and universities to carry out consumer moral education. It is necessary to form a good consumption concept on campus, help college students to spend reasonably and moderately, and form a scientific and correct consumption concept. Contemporary college students need to know how to survive in a fiercely competitive society, so they should have the ability to manage money independently. Especially for poor college students, living next door to others is not shameful, and there is no need to hold your head high. In fact, the level of consumption itself is understandable. The key is that individuals in the group should adjust their psychological state and avoid being influenced by group pressure. Some college students may live in youth if they can't resist the fatal temptation of high consumption, but they become frivolous or even frivolous because they are not injected into the cultural level.

For students, college time is fleeting, so they should concentrate more on their studies and don't have to pursue material enjoyment too much. But in reality, many college students with relatively high self-cultivation and quality are still unable to consume rationally. There are many reasons. However, in order for college students to return to the track of rational consumption, the correct guidance of the school is needed under the condition of limited self-control of students. Schools should first provide them with an atmosphere of rational consumption, and should not open up induction space for them. Faced with high-priced consumption, students themselves should not blindly pursue the quality of life, and society should not push them to the altar of consumption.