In an accelerating society, people have more and more opportunities to use business plans. Business plan is a feasible business report for entrepreneurs to lobby potential investors, venture capital companies and partners for cooperative support or venture capital on a new product or service with market prospects before the establishment of a venture enterprise. There are many considerations in drafting a business plan. Are you sure you can write it? The following is a model essay on the coffee shop business plan that I compiled for you. Welcome to share.

I. Summary

Coffee house is also an indispensable entertainment place. In an elegant atmosphere, drink fragrant coffee, enjoy romantic college life and exchange feelings with classmates. College students often say that a cup of coffee can make best friends with people who turn against each other and catch up with a girlfriend whom they have admired for a long time. I believe the effect will be better if all kinds of books in the coffee shop are sorted into one coffee book. In order to let everyone have such a place. Thus, the coffee book bar was born.

There are two main types of customers locked in the coffee book bar: school students and white-collar workers. There are two main reasons for students to visit the book bar, one is the cultural demand, and the other is the environment of the book bar. The campus of the school is good, but the hardware facilities are limited, which can not meet the needs of most students. For example, it's winter, and it's freezing and snowy outside. How can you stand it? Indoor space is limited. Is limited. White-collar workers have high incomes, but the competition and pressure they face are correspondingly greater. They urgently need a comfortable leisure environment to relieve their work pressure. According to a survey, 2 1% of college students like reading bars, and 46% of office workers aged 20-30 like reading bars for leisure.

Second, the products and services of the book bar

We are a leisure place, the main purpose is to relax. So in addition to books, the requirements of our coffee book bar for food are quite simple, such as some western-style desserts, milk tea and low-alcohol drinks.

Our service tenet is: customers are friends, and they come for leisure, not consumption.

Third, the competition analysis of coffee book bar

From the competitor's point of view, our coffee book bar is "full of danger". As far as I know, there is no professional coffee book in Zhaotong, so this is a huge potential market for me. However, there are many similar operations. I roughly analyzed the following points:

1. Xinzhi Bookstore has many kinds of books, which is one of its advantages (I can't compare with this, it's people's main business). There is a book in it, and customers can read their favorite books, and each person charges two yuan. But his environment is very poor, with many people and noisy environment. If you need other consumption, you need to pay in the current quarter. Once calculated, the cost is quite high. Moreover, our book bar is not only elegant in environment, but also can provide some fresh food for customers, and gain knowledge while enjoying delicious food while reading. Books, not worse than their major. In terms of books, we have three characteristics: "new, special and strange". Some books will be rare in the market, which will make customers fall in love with our books and leisure environment at once.

2. The library is also our competitor to some extent. The advantage of a library lies in its ample collection of books. However, the library focuses on knowledge and the book bar focuses on leisure. The opening hours of the library are limited, and the service hours of the book bar can be flexibly changed according to customer requirements. The service of the library is single, but our service is humanized.

3, books, in fact, the books in these books are very simple, not martial arts or romance, the knowledge content of books is low. Moreover, our books are all life and theoretical knowledge related to self-cultivation, and we will also buy them according to the needs of customers, and we can also help them buy some books they want.

4. Coffee Bar There are several coffee bars in downtown Zhaotong that do well, such as gay coffee. The environment is good, but their consumption is high. There are no books, only magazines. In our coffee book bar, you can enjoy fragrant coffee, read your favorite books and surf the Internet for free. Reasonable consumption. Absolute leisure life.

Of course, in addition to the above, there are some potential competitors, but they haven't met in Zhaotong yet. I believe that we can rely on quality and thoughtful service and elegant leisure environment to retain the number of our customers, thus ensuring the development of coffee book bars.

Fourth, business strategy.

Market positioning: provide free books and drinks such as tea and coffee that ordinary wage earners can afford.

Social value: provide a quiet and comfortable environment for friends who like reading, and also provide a good place for leisure people.

Shop location: I chose the address of the book bar in Zhuti Pedestrian Street, not only because of the large flow of people and convenient transportation, but also because there are many schools and office units around, such as Zhaotong Normal College, health school, TV station and environmental sanitation bureau. These can fully guarantee the source of tourists.

In-store equipment: hardware equipment, including two telephones (one for in-store use and one for customers), three computers (placed in the store for customers' information inquiry, entertainment and office use), a cash register (used for checkout), bookshelves, tables and chairs, sofas and other handicrafts (used for creating a comfortable leisure environment), a batch of music players with credit cards or coin-operated headphones, books and music CDs, and contact booksellers for formulation. Equipment for preparing food, etc.

Layout and decoration design: The general plan of the coffee shop is shown in the figure (attachment 1).

Short-term goal: find the shortcomings in the future business process, correct them in time and improve our business model. Let the students in the surrounding schools know that there is a store like me that can provide quality services for leisure places.

Long-term goal: After the short-term goal is achieved, we need to further enhance the overall image of our store, and strive to make our store bigger and bigger in a shorter time by combining various external conditions. Make its conditional service better.

Strategic advantage: coffee book bar is a new industry, and there are still some problems in many aspects. But we should have the confidence to do it well. At present, there is no such store in Zhaotong, so this is a big advantage for me. I have things that others don't have, and there are things that others don't have.

Verb (abbreviation of verb) sales management

Business hours: 2 pm to 65438+ 2 pm.

Brand food: according to the preferences and tastes of local people, make several special drinks and foods. For example: cappuccino ice cream milk tea/freshly squeezed juice, etc.

Product positioning: fresh and healthy.

Pricing strategy: student consumption pattern. Because my customers are mainly students and white-collar workers, and students are the main customers, the price will be more favorable. Consumption is charged per person, per cup of coffee 15 yuan.

Business strategy:

1. Guests who spend for the first time+10 yuan will be issued VIP cards, which will enjoy the minimum consumption 10 yuan, with a 20% discount on a single order.

2. Free refill of coffee in the store.

3. Guests who arrive at the store on their birthday will receive a mysterious gift.

4. Enjoy a 50% discount for holiday parties.

Value-added projects:

1, personally experience the romantic coffee making and taste the pro-drink.

2. According to the hot topics of social concern, regularly invite relevant scholars and experts to hold salons in the store.

Those who spend money in 20 yuan can surf the Internet for free.

4. Order magazines and books for customers.

Advertising strategy: Radio and newspaper publicity is essential at the beginning, but the future development and publicity of the store still depends on its own strength. You can also organize some activities in the name of the store to enhance your popularity. School activities are the main part.

Investment budget of intransitive verbs

Investment budget: the initial investment is 6,543,800+0.5 million. Computer1.2000 yuan, cash register 2800 yuan, decoration 25000 yuan, food equipment1.5000 yuan, in-store merchandise 20000 yuan, books and music stand 60000 yuan, and other miscellaneous expenses.

Seven. Risk Avoidance and Strategy

Doing anything is risky, especially in such a new industry. The risk is not small. At the beginning, the store is not going to make a profit, at least for half a year. The goal is to break even for half a year, and then start to make a real profit one year later. If it really doesn't work, develop some new products based on the existing materials in the store.

Eight, long-term planning

Make my coffee book bar a famous leisure place in Zhaotong city and establish the style of my own shop.

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