Lin Liang, a native of Dongguan, Guangdong, chairman of Hong Kong Longchang International Holdings Co., Ltd., a world leader in toy industry, director of China Overseas Association, member of the Standing Committee and Convenor of Jiangxi CPPCC, vice president of Guangdong International Chamber of Commerce, and executive vice president of Dongguan Association of Enterprises with Foreign Investment, Vice President of Hong Kong Economic and Trade Chamber of Commerce, Honorary Doctor of Hamilton University in California, Chairman of Dongguan Longchang Toys Co., Ltd., Member of Toy Industry Advisory Committee of Hong Kong Trade Development Council, Vice President of Hong Kong Dongguan Hometown Association, Vice President of China International Chamber of Commerce, Honorary Citizen of Dongguan, Member of Zhaoqing CPPCC, Vice President of Jiangxi Overseas Friendship Association, Honorary Consultant of Dongguan Institute of Technology, Director of Fang Shuquan School of Hong Kong Dongguan Hometown Association, Director of China Exporters Association, Director of Hong Kong Chamber of Commerce and Industry, Vice Chairman of Kowloon City Chamber of Commerce and Industry, etc. In 2005, he was elected as an outstanding Chinese in the world. From OEM (original equipment manufacturing) to ODM (original design manufacturing), and then to OBM (own brand manufacturing), Longchang International Holdings Co., Ltd. has written down the beautiful myth of making robot toys for Chinese people and submitted a perfect answer for China toy industry. Longchang's success today is inseparable from the diligence and efforts of Mr. Lin Liang, the team leader who loves toys. Liang Lin founded Longchang Toys Co., Ltd. in 1960s, and began to invest and build factories in China in the early 1980s. After years of development, the company's business is booming, with its own brand and R&D team, and established good cooperative relations with many international brand toy companies, and the company's scale is further expanded. In addition to domestic factories, it also has branches in the United States, Indonesia and other places, with nearly 10,000 employees. Company 1997 was listed in Hong Kong, becoming one of the few listed companies in the toy industry. Longchang's development was designated as a case study of the industry development process by the Asian Business School of the University of Hong Kong, and it exists in Harvard Business School for reference. Lin Liang has been enthusiastic about social welfare activities for many years, holding the attitude of obtaining social services from society. Lin Liang loves the motherland, is enthusiastic about social welfare undertakings, actively participates in the discussion of state affairs, is very enthusiastic and actively participates in the construction of the motherland, has won many honors, and enjoys a high reputation among the industrial and commercial circles in Hong Kong and overseas Chinese.

Founder of toy empire

It is not uncommon for Hong Kong businessmen in Dongguan to return to Dongguan to start businesses. It is rare to turn an unknown OEM workshop into an international giant in the industry. The toy empire he built proved that "Made in Dongguan" was never someone else's toy, and the foundry was not just the traditional fate of "making wedding clothes for others". It took him forty years to complete a great transformation and take the chance of success in his own hands. Lin Liang is an example for many original equipment manufacturers who are still overwhelmed by foreign orders, and it is within reach.

He is not only the founder of Longchang Toy Empire, but also an outstanding representative of Dongguan businessmen. At the same time, he is a patriot who is keen on the construction of the motherland. He is well-known in Hong Kong business circles and overseas Chinese circles. Longchang Toy Factory, founded by him, has now developed into an international group headquartered in Hong Kong, with production bases in Dongguan and Indonesia and offices in the United States. It has developed from producing a single toy to diversified entertainment products, and exported to more than 65,438+000 countries and regions in the world. It is one of the few listed companies in the toy industry. His "Longchang development model" was designated as an industry development case by the University of Hong Kong, and it exists in Harvard Business School for reference.

When I was a child, I sneaked into Hong Kong to start a business and returned to Dongguan to invest in the 1980s. Lin Liang's life track is the common experience of countless Hong Kong businessmen. From OEM to independent brand research and development, from international market to domestic market, Longchang International has defined a new meaning for manufacturing in China and set an example for thousands of colleagues in Qian Qian.

With 40 years of persistence and perseverance, Lin Liang has become a leader in the field of toys in Dongguan and even in the world. Longchang Company, which he founded, is the epitome of the development of nearly 1000 Hong Kong-funded enterprises in Dongguan. He led the company to realize the natural series connection of production, technology and brand, and the power of Dongguan manufacturing.

Hong Kong Smuggling Workshop Established

Lin Liang was born in changping town, Dongguan, and his unhappy childhood made him crazy about Hong Kong on the other side. 196 1 year, Lin Liang, who was only 12 years old, set foot on the train alone and smuggled into Hongkong. 1964, Lin Liang's father sneaked into Hongkong. At this time, Lin Liang, who had been an apprentice for three years alone, quit his job and went into business with his father. Today's famous Longchang International started from a small workshop in this year. 1980, the spring breeze of reform and opening-up, made Lin Liang successfully realize the first leap in life. Due to the shortage of labor in Hong Kong, which seriously restricted the development of the company, Lin Liang decided to set up a factory in his hometown and became one of the earliest Hong Kong businessmen to set up a factory in his hometown. The times gave him excellent opportunities for development, and Lin Liang's career in Dongguan advanced by leaps and bounds. In just a few years, he has opened five factories with tens of thousands of employees, and Longchang is well-known in the industry. 20 1 1 investment1397.68 million to build commercial real estate.

A big shot in toy manufacturing.

From 65438 to 0997, Lin Liang seized the development opportunity of Hong Kong's return and brought the company to another new milestone. 1On September 30th, 997, Longchang International was listed on the Hong Kong Stock Exchange before the Asian financial turmoil. The successful listing and financing made Lin Liang's career enter a qualitative leap development period. Longchang has experienced the process from O EM (original equipment manufacturing) to O D M (original design manufacturing) and then to O BM (own brand manufacturing), and has its own brand, becoming a listed company with an annual turnover of 800 million Hong Kong dollars. From "original equipment manufacturing" to "original design manufacturing" and then to "independent brand manufacturing", Lin Liang has made one step at a time. He began to cooperate with many famous universities in the mainland and began to develop intelligent educational robot products, which was the first robot made by a toy manufacturer in China. For example, develop a robot with a height of only 16.5 cm and a weight of about 350 grams. It is good at dancing and playing cool with guns. It is the smallest robot in the world. Starting from a small workshop, after more than 40 years of persistence, Lin Liang became a big shot in the field of toy manufacturing, and his enterprise became a leader in the toy industry. He broke through the limitation of "three supplements" and led Longchang to establish his own brand, setting an example for his peers.