1. Know your customers.
2. Develop customers.
3. Maintain customer relationship.
For enterprises, there are often many customers, and it often takes a lot of time and energy to manage these materials. It is very difficult to know and record every customer.
At this time, you can choose to help yourself use CRM, which can help enterprises manage customer information, let enterprises better understand customers and promote transactions.
1, manage customer data
Under the traditional marketing mode, customer information is concentrated in the hands of marketing personnel, and the change of company marketing personnel will cause some customers to lose. However, using CRM can effectively avoid this situation. When customer information is entered into CRM system, no matter how marketers change it, customer information will not be lost.
Moreover, the management of customer data by CRM system is multidimensional, including not only the basic information of customers, but also the source of customers, customer transaction records and follow-up records. Employees can view and update customer trends at any time, which facilitates the development of various tasks (sales and customer service).
2. Effectively develop and maintain customers.
Because each customer's information and related follow-up records are very detailed, the salesperson can form a clear portrait of each customer. After understanding the characteristics and needs of customers, salespeople can provide targeted services to improve the transaction rate of customers.
Sales staff can also classify customers according to specific conditions and follow up key customers to improve work efficiency.
3. Maintain customer relationship
In addition, for old customers, the transaction amount, products and frequency are clearly listed in CRM, so that sales staff can analyze their buying behavior and even get their buying cycle. So you can choose to recommend the right product at the right time.