Movie posters constitute people's first impression of movies and play an important role in the promotion of works. Some people even spend money to buy a poster for a movie.
There is such a top movie poster designer in China: it needs to make an appointment one month in advance, the construction period is long, the given work will not be reworked, and the price is 1 10,000.
But many great directors are still willing to spend time waiting for his works, and the audience will even go to the cinema to see a bad film for his posters.
This designer is called
Yellow Sea
Fujian native, graduated from the Design Department of Xiamen University.
Before the Yellow Sea, China film industry paid little attention to movie posters, and filmmakers mainly stayed at the stage of attracting audiences with stars-
The big face piled up on the poster is not beautiful at all.
20 15
Looking for dragons
Posters are a typical example.
What, you said it looked familiar? I feel the same way.
Huang Hai decided to break this inertia thinking after realizing that he likes to pile up star portraits.
In his poster, the story of the film itself is the focus, and the star's face is only a small part of the film. So the pilot poster he designed for "Searching for Dragons" is like this-
Since the design of movie posters began in 2007, Huang Hai has been doing subtraction-cutting off useless scraps and digging out the core of the movie.
He is most grateful to Jiang Wen, because his first work was directed by Jiang Wen.
The sun rose.
This also laid the foundation for his future design style.
At that time, Jiang Wen's requirements for posters were simple and rude: look at feelings, don't take photos, and look for materials from movies. After rejecting hundreds of designs, Huang Hai's works were favored by Jiang Wen.
This poster was "an instant hit" at Cannes Film Festival: a big red background, barefoot women, embroidered shoes hanging from branches, and the story came out at once.
This strong visual impact and unique artistic conception touched everyone, and he also designed several other posters for this film one after another, which made him famous internationally at once.
After that, the posters of the Yellow Sea began to try more Chinese styles.
He always studies scripts carefully, selects characters and materials from stills, and then shoots live experiences, captures the emotions of characters with his heart, and applies the traditional elements of China as visual language to poster design.
20 14 Huang Hai was invited to be directed by Xu Anhua.
golden age
When designing the poster, he gave a picture like this:
A woman dressed as an intellectual youth stood in the corner of messy ink dripping, and the traces of splashing ink were irregular and scattered at will, which was a metaphor for the quiet and peaceful posture of the woman in troubled times.
The combination of dynamic and static reflects the contradictions and conflicts between the background of the times and the characters. The hostess stood stubbornly on the paper, just like a nobody in the flood of the great era.
The story of Xiao Hong, a female writer, is vivid in my mind, which also indicates my wandering life.
After that, Huanghai also designed five international editions, which took more than half a year. Xu Anhua, the director who has always been strict about details, said "OK" after seeing the poster, and there was no change.
The Yellow Sea has a strong appeal to the use of ink painting and calligraphy, which is neither a distraction nor a finishing touch.
In Zhang Yimou.
shadow
In his poster design, he only uses black and white to extract the black of ink and the white of rice paper to form the keynote of the poster.
The whole movie revolves around the body body double and real people. They are both antagonistic and unified, just like the shape of Tai Chi gossip-they are integrated and separated forever.
The word "shadow" is used in the running script, and the brushwork is vigorous and elegant, especially the last stroke is intermittent, which gives people a hard feeling and just implies the personality characteristics of "shadow".
For Wong Kar-wai.
master
In the US poster, the Yellow Sea uses the traditional arch elements of China.
The two men in the door stand opposite each other, posing for the gait and boxing of martial arts-arches, martial arts and robes, which are the perfect balance and interpretation of movement and quietness, the vague and delicate expression of friendship and the long sense of history.
It not only shows the elegance of a generation of master Ye Wen, but also has a sense of lens and literature. These are quite in line with Wong Kar-wai's personal style.
In the poster design of animated films, Huang Hai also showed a super high standard.
Big Fish & Begonia
Our poster uses highly saturated colors, and through the changes of lines, levels and colors, it depicts a magnificent and imaginative picture.
In the middle is a smooth line of Dahongyu. The girl touches the mouth of the fish and draws a wonderful meeting between them.
The interweaving of red and cyan blends the ocean and flame, including the phoenix with wings spread, which has strong oriental aesthetic characteristics and also opens the audience's imagination of a mysterious dream.
For the digital repair version.
My Neighbor Totoro
In the poster of China, Xiaomei and Xiaoyue are running happily on the hairy belly of my neighbor totoro. The overall style is warm and healing.
As soon as this poster came out, it caused a strong response in Japan and once boarded a hot search. Everyone praised the design of this poster as no less than the original.
Japanese film
Thief family
In the China poster, Huang Hai added an umbrella in the style of Ukiyo-e painting, which combined with the classic scenes of the film to form a feeling of "home".
In addition to a strong sense of beauty, it also shows the family concept conveyed by the film to the fullest. Director Hirokazu Koreeda praised the euphemistic and implicit beauty of the East.
In the 20 18 Best Poster in the World selected by British Film Magazine, My Neighbor Totoro and the thieves are among the top 20.
Including the documentary of 20 16 fire.
I am repairing cultural relics in the Forbidden City.
Huang Hai also designed a series of posters.
In one of them, he chose the part of "Ruyao Green Glaze Three-legged Bottle" as the background color of the poster, and added a silhouette of a figure with uniform tone on the broken porcelain.
It not only combines figures and artifacts, but also shows the daily restoration work of craftsmen in detail. Perfectly convey the theme of "great history, small craftsmen, choose one thing, lifelong".
The Yellow Sea also helped Chen Kaige.
Monk Comes Down The Mountain
Designed a very eye-catching preview poster.
At that time, when this kind of ink-and-wash poster came out, it made people feel full of advanced feeling, and everyone's expectations for the film were much higher.
But in the final official poster, the director still chose the version of Stars, which is a fairly good movie.
Besides, who will go to see this movie without a star? Stories? Chen Kaige has been unable to tell stories for a long time.
An excellent movie poster carries the most sincere emotion and artistic conception behind a movie, not a simple group of people.
While fully guiding the commercialization of movies, it can also carry forward the aesthetics of the East. No wonder so many people say:
Basically, the film doesn't match his poster.
Finally, let's enjoy the works of some masters.
The 62nd Academy Awards Award Record Paradise Cinema
Oscar Award-Best Foreign Language Film: GiuseppeTornatore, Giuseppe Tornatore (Award-winning) 42nd Cannes International Film Festival.
Main Competition Unit-Jury Award: GiuseppeTornatore, Giuseppe Tornatore (winning)
Main competition unit-Palme d 'Or Award: GiuseppeTornatore of Giuseppe Tornatore (nomination), the 47th Golden Globe Award of the United States.
The 2nd european film awards Best Foreign Language Film (Award-winning)
Jury Special Award: Giuseppe Tornatore Giuseppe Tornatore (Award)
European Film Awards-Best Actor: Philip Philippe Noiret (Award-winning)
Nomination for the 44th Giuseppe Tornatore Film Academy Award: Best Young Film.
Film Award-Best Non-English Film: Giuseppe Tornatore (Award-winning)
Film Award-Best Actor: Philip Philippe Noiret (Award-winning)
Film Award-Best Supporting Actor: salvatore Casio of salvatore cascio (Award-winning)
Film Award-Best Screenplay-Original: Giuseppe Tornatore (Award-winning)
Film Award-Best Original Film Score: ennio morricone Ernie Moricone (Award-winning)
Film Award-Best Director: Giuseppe Tornatore (Nominated)
Film Award-Best Photography: Brasco Girato (Nominated)
Film Award-Best Costume Design: Beatrice Burton (Nominated)
Film Award-Best Editing: Mario Mora (Nominated)
Film Award-Best Art Director: Andre Crisanti (Nominated)
Film Award-Best Makeup Artist: MaurizioTrani (Nomination) 1 1 Korean Film Qinglong Award
Award for Best Foreign Language Film14 Japan Film Academy Award
Best Foreign Language Film: Giuseppe Tornatore (Nominated) 15 Cesar Award.
Cesar Award-Best Poster (Award-winning)
Cesar Award for Best Foreign Language Film: Giuseppe Tornatore (Nominated) The 4th Beijing International Film Festival.
Foreign screening unit of the 33rd Italy David Prize (nomination)
David Award-Best Music: ennio morricone (Award-winning)
David Award-Best Film (Nomination)
David Award-Best Supporting Actress Award: PupellaMaggio (nomination)
David Award-Best Director: Giuseppe Tornatore (Nominated)
David Award-Best Producer: Franco Cristaldigivannaromanoli (nomination) The above information comes from:
Are there any movie posters that impressed you? 0 1 Titanic
Cameron's classic Titanic was popular all over the world, and I still remember the poster at that time.
When the little plum on the original poster is in full swing, the poster picture on the lower right can remind you of the classic sentence "youjumpijump".
The film begins with In the Center of the Sea, ends with In the Center of the Sea, and is finally sunk into the Atlantic by Grandma Ruth. I recommend this one to you. It was designed by LaurentDurieux. The core element of the poster is the desire for wealth and desire, using the most popular Trajan font in the film circle.
Excluding text messages, when I first saw this poster, it was difficult to connect it with Titanic. A closer look reveals that it is the heart of the sea hanging on Grandma Ruth's chest, and the shape of the collar cleverly constitutes the deck of the Titanic.
02 Alone at Home
Probably my favorite comedy movie so far. 1990 movie, the plot, scene and characters are all good. Different from some comedy movies, its punch line comes from each actor's perfect interpretation of the role and, of course, the clever thinking of the screenwriter.
After so many years, it seems that even the United States itself has failed to make the same film. The following poster design from AdamSimpson has also been cleverly thought by the designer. Kevin, the "kid", did not appear in the picture, but showed Kevin's wit through the antics of a stupid thief, as humorous as the plot of a movie!
Star Wars: The Last Jedi
Such as the title-"The Last Jedi", AndrewKwan's poster design has no suspense, and the title is given in the most intuitive way: the tired back is slowly disappearing against the blood of the sunset, a legend is over, and two suns are hanging in the air, which is the origin and the best destination of Luke.