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What are the types of common marketing papers?
1. Marketing Activity Analysis

All marketing activities or the organization and coordination of people, goods and materials are aimed at improving economic benefits. This is the research object of marketing activity analysis. Generally, there are comprehensive analysis and thematic analysis. Generally speaking, the design of the paper is based on theme analysis, that is, using the theoretical knowledge and technical methods learned to contact a special problem in professional practice as the research object of analyzing and solving the problem. Topic analysis is easy to be professional and practical, which is helpful to consolidate learning results.

2. Special investigation report

The investigation report takes marketing activities as the research object, and after investigation, analysis and research, it draws opinions and conclusions. Choosing the genre of graduation thesis investigation report is to use the theoretical knowledge learned to write a certain aspect of marketing activities, analysis, conclusions and suggestions into well-founded written materials through investigation and research.

3. Thematic prediction and feasibility study

When choosing topic prediction as the genre of graduation thesis, we should use the knowledge and skills we have learned to estimate and speculate on the selected prediction objects and things that have not happened or are not clear enough at present. There are similarities with special investigation reports, but more emphasis is placed on making some targeted decisions.

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