Forward-looking industrial research institute believes that binding cultural IP is a major focus. It is necessary to explain the cultural IP again. This kind of IP should have a broader definition. For example, the Panda Post Office in Chengdu is presented with the panda as the core. Panda is a cultural symbol formed by the psychological consciousness accumulated by the people of the whole country for a long time, but it is difficult for you to summarize it in specific cultural forms.
Traditional product operations focus on traffic, and now the Internet traffic dividend disappears. In the new media era, product operation needs new ways of playing. Good content must be the key to attracting attention, and cultural and creative products with their own content must be written here. The rapid development of global cultural creativity has brought good opportunities for the development of traditional culture in China, and it has become a trend to integrate local traditional culture into product design. Tuofu Group demolished Tuofu Building Materials Cangshan Store at No.5 Lianjiang South Road, Fuzhou. Tuofu Aesthetics Center, built on the original site, has a building area of 1 10000 square meters, 45,000 square meters of loft office and business, and 20,000 square meters of parking lot, which has the architectural characteristics of "green, artistic and intelligent". With the planning of "life aesthetics concept, cultivating life literacy and creating a beautiful living space", Tuofu Aesthetics Center manages culture, education, sports art, catering and leisure, building materials and home furnishing, and creative design, and has the management characteristics of "aesthetic education, delicious food and beauty".