First, relationship marketing.
It is a marketing system that establishes a good customer relationship and keeps customers highly loyal to the products of a certain enterprise or brand. Therefore, the establishment of harmonious and mutually beneficial business relations requires the establishment of mutual trust among enterprises, customers and other stakeholders.
Second, overall marketing.
Overall marketing relies on the joint efforts and close cooperation of all departments and employees of the enterprise, organically combines marketing and public relations activities, and extends the traditional marketing for end consumers to marketing for all important actors in environmental factors.
Third, direct selling.
Direct selling is a distribution business model, with a clear target customer base and no intermediate sales links, which can measure the sales effect. Enterprises can use salespeople to sell products directly.
Fourth, service marketing.
Service marketing is a series of activities taken by enterprises in the marketing process to fully meet the needs of consumers on the premise of fully understanding and meeting their needs.
The role of marketing
Marketing is an activity, process and system that brings economic value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products.
Mainly refers to the process that marketing carries out business activities and sales behaviors for the market at the same time, that is, the process of realizing the transformation of business sales. Marketing needs to identify unmet needs, define and measure the scale and profit potential of the target market, and find the most suitable market segment for enterprises to enter and the market supply suitable for this market segment. Meet the needs of users, and even create demand for users.