1, interactive Tik Tok copy

The focus of interactive copywriting is to arouse the audience's interactive interest by enhancing somatosensory feedback, plot participation and content exploration. In the interactive video, you can use questions and rhetorical questions, and there are more open-ended questions in the copy.

For example, what would you do? What would you choose? Would your boyfriend do this to you? What do you think I can do?

This kind of open-ended question will be answered by users after seeing it. Loyal fans in the account will also share their interesting stories in the comments. The sharing of these stories is also the source of video material.

2. Inductive replication

The game of inducing copywriting is to stimulate people's curiosity and make people click and watch involuntarily.

For example, the following headline copy is to gain the attention of users through induction:

"Five Mistakes that Novice Makeup Must Avoid"

"How to shoot high-definition video on a mobile phone, the tutorial is coming!"

Induce people to explore the truth, so as to improve the click rate of video.

3. Copy of oral title

Including proverbs, mantras, common sayings, etc. These sentences are often rough and not rough, especially grounded, and have a high degree of circulation and a wide range of influences.

Therefore, using this kind of copy as the title of short video can have a fascinating effect.

For example, these video copies:

"Poor people will be hateful, and hateful people will have bitterness."

"Never too old to learn, and eventually die of fools."

"Broken jade and tide wait for no man, and I have never let go of time."

We don't need to make a short video title copy of proverbs, and we can collect a lot of materials on the website.

4. Narrative copy

Narrative copy should explore life from narrative perspective, narrative time and other aspects, and it is suggested to choose stories with a sense of scene to attract people. Real and realistic scenes can give users a sense of substitution, allowing users to watch and think repeatedly.

For example, passing by a barber shop and seeing a barber squatting at the door to eat takeout, it is difficult for everyone to survive.

This kind of narration presents a scene close to life for users, which makes them feel as if they are in it, and it is easy to cause users to sing bad.

5, celebrity effect copy

The "celebrity effect" simply means that the appearance of celebrities will attract people's attention, drive people and expand their influence on more people. We can also integrate this into Tik Tok's popular copywriting, thus increasing the number of vibrato videos.

For example: "Donate 100 school has no villa, the most grateful artist" and "Ren: I was forced to be the first in the world", which is to integrate the celebrity effect and lead to the fire of the video to some extent.