1. research background

The centralized management of enterprise liquidity depends on its own cash management. Due to the expansion and diversified development of Chinese enterprises, the scale of working capital tends to be dispersed while expanding, and the difficulty of working capital management is increasing day by day. The management of enterprise working capital has gradually become the focus of theoretical and practical research. At present, centralized management of funds in Liu Ding is an important way for qualified enterprises to improve the efficiency of working capital, and strengthening centralized management of working capital has also become the consensus of most enterprises. Under the centralized management of enterprise liquidity, cash management of commercial banks has become an inevitable choice for enterprises. Through the cash management of commercial banks, enterprises can not only realize "three highs and three lows", that is, from high deposit and loan to high capital cost, but also improve the management concept of enterprises, improve financial efficiency and liquidity income, and effectively reduce financial risks. ?

Second, the purpose of the study?

As an investment management company with tens of billions of funds, Yukun Real Estate still has a considerable gap compared with leading enterprises in the same industry, but it also has its own uniqueness. This paper will analyze Yukun Real Estate Co., Ltd. and evaluate the current situation of fund management in China petroleum enterprises. On this basis, the concept of liquidity management is put forward, and starting with feasible methods and advanced technical support, a fund management system with strong operability and scientificity is constructed, which is the main research purpose of this paper. ?

Third, research methods?

This paper adopts the methods of theoretical analysis and literature analysis, integrates theory with practice, and combines the actual situation of Yukun Real Estate Co., Ltd. to put forward some reasonable suggestions on internal liquidity management. ?

Fourth, the main research content of this paper (outline)

First, the introduction?

Second, the relevant theory of liquidity management (1) the concept of liquidity (2) the characteristics of liquidity 1. The value is paid in one lump sum?

2. Unity of value compensation and compensation in kind 4 Liquidity 5. Volatility 6. Comprehensive?

(C) the significance of liquidity management to enterprises?

Ensure the normal and smooth operation of production and business activities.

Improve economic efficiency?

3. Correctly handle various financial relationships?